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Marketing Technologist & Data Analyst

Company: LendingClub
Location: San Francisco
Posted on: July 13, 2018

Job Description:

Lending Club (NYSE: LC) opened in 2007 with one simple mission: build a more efficient, clear and customer-friendly alternative to the traditional banking system that offers creditworthy borrowers lower interest rates and investors better returns. Today, we're the world's largest online credit marketplace, and we're radically changing the way lending operates. We're proud of the recognition we've received, including being named a World Economic Forum Technology Pioneer, a CNBC Disruptor 50, and one of The World's 10 Most Innovative Companies in Finance by Fast Company. We're conveniently located in downtown San Francisco, California.

JOB PURPOSE

Playing a critical role in partnering with marketing to developing and translate LendingClub's Marketing Technology & Data objectives into a compelling roadmap you will be accountable for the execution, enablement and deployment of new marketing data and technology capabilities across the customer journey. You will play a pivotal role in helping transform the technology, capabilities, platform and processes to enable the success of Lending Club's Marketing Strategy.

The candidate will report to the Marketing Technology and Customer Experience Lead who will outline the strategy and look to the candidate to own the creation of the marketing data and technology roadmap from design through to deployment, while partnering with key stakeholders to create it. You will also be required to partner with many entities/stakeholder groups including Marketing, Product, and Technology teams to prioritize and align activities against business objectives and drive the roadmap for implementation.

You will support the development of roadmap creation and execution from design through to deployment, partnering with key stakeholders to create. As part of the role you will need to ensure the organization change management activities are effectively managed and ensure uptake of the product is delivering to the business objectives.

JOB ACCOUNTABILITIES


  • Work with business stakeholders to collect requirements and Delivery Lead to translate it into an executional roadmap acting as the guardian of the roadmap

  • Manage the capture and translation of business requirements into user stories outlining the why and the what

  • Work with the Technical Delivery Lead to refine the what and understand the how (which is owned by the Technical Delivery Lead)

  • Ensure all stakeholders understand, support and are aligned on the roadmap

  • Manage roadmap updates into sprint planning and delivery

  • Prioritize feature development through strong product backlog management

  • Conduct competitor and market research leveraging customer insights to drive the product roadmap

  • Be involved in all agile ceremonies including estimation sessions, planning meetings, daily stand ups, demos and retrospectives

  • Be available to answer questions about requirements and make product decisions as required

  • Ability to use data to outline to not only prioritize but also come up with baseline measurements to to showcase business value of work being delivered

  • Evaluate gaps in capabilities, data or partners required to deliver Marketing strategies, and provide recommendations to deliver against them

  • Lead process re-engineering efforts to utilize the new marketing capabilities and engage with business partners from various streams to roadmap the re-engineered process and influence its application

    COMMUNICATION & WORKING RELATIONSHIPS

    Internal


    • Marketing Technology & Customer Experience lead, in the development of product strategy and roadmap communicating relevant technical details in simple business terms

    • Marketing impacted stakeholders (Analytics, Marketing Operations and Partnership Marketing) on the feature releases and subsequent change impacts

    • Marketing stakeholders to gather customer feedback to validate that the product works against stated metrics. Prioritize and deliver necessary enhancements

    • Technical Data Delivery lead for the execution of the features, roadmap planning and stories

    • Technical Engineering for collaboration on crossover areas

      External


      • Technology partners for execution

      • Consultants for implementations/strategy assistance

        QUALIFICATION & EDUCATION, EXPERIENCE, TRAINING & KNOWLEDGE

        You will have a passion and understanding of marketing technology with a focus on having fun while delivering incredible business results


        • Blend of strategic and tactical thinking, creative and analytic reasoning, a deep knowledge of human-centered design, a love of data, and an interest in the industry

        • Experience with data analytics, data warehousing and marketing operations

        • Demonstrate curiosity and an eagerness to learn

        • A bias to action and a proven track record of delivering minimum viable products to market at rapid speed

        • Strong proven planning skills and strategic thought process

        • Excellent stakeholder management and communication skills

        • Agile specific knowledge/certifications and delivery experience is desired but not essential

        • SQL skills to define success metrics, trouble shoot and validate work delivered

          Qualification & Education:


          • University degree

          • Marketing analytics, operations or technology background

            Lending Club is an equal opportunity employer committed to diversity in the workplace. Lending Club promotes a drug-free workplace. You will receive consideration for employment without regard to sex, race, color, religion, national origin, protected veteran status, or disability status.

            #LI-KG1

            Keywords: LendingClub, San Francisco, Marketing Technologist & Data Analyst, Advertising, San Francisco, California

            Click here to apply!

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