the smart solution for San Francisco jobs

CRM Marketing Manager Job

Company: Ariba UK Limited
Location: San Francisco
Posted on: February 15, 2018

Job Description:

Date: Jan 26, 2018
Location: San Francisco, CA, US
Company: SAP

Requisition ID: ******
Work Area: Marketing
Expected Travel: 0 - 10%
Career Status: Professional
Employment Type: Regular Full Time
Career Level: T2
Recruiter Name: Janice Soriano


An exciting opportunity is available to engage with TripIt users! TripIt is the app that organizes all your travel plans in one place. We're focused on simplifying travel for frequent travelers and are dedicated to building the World's easiest app. Millions of travelers around the world trust TripIt - from individuals to small teams to large enterprises. We're continuing to innovate and change the way we interact with our travelers, so we need your help!

TripIt is part of SAP Concur, a global leader in integrated expense and travel management services operating in over 100 countries and used by over half of the Fortune 500. SAP Concur takes companies of all sizes beyond automation to a completely connected spend management solution encompassing travel, expense, invoice, compliance and risk. For more than 20 years, our global expertise and industry-leading innovation has kept customers a step ahead with time-saving tools, leading-edge technology and connected data.
As CRM Marketing Manager, you'll create marketing programs that help travelers fall further in love with TripIt and TripIt Pro products to become loyal users. Responsible for developing and executing impactful e-mail marketing campaigns throughout each stage of the user's lifecycle, you will engage, educate, upsell, and retain TripIt and TripIt Pro customers.

You will be responsible for owning all elements of the email marketing channel to include campaign planning, segmentation, configuration of triggered email series, campaign quality control, data requests, testing, reporting/analysis and optimization. Your analytical mindset will glean insights from campaign and channel performance trends, and your creativity will translate these insights into actionable tactics. You will collaborate and work closely with internal teams (marketing, product, analytics, business development, advertising, engineering, and customer support) to launch impactful engagement marketing campaigns.

TripIt is a fast-paced and collaborative work environment. Your co-workers are high-impact, low-ego, and have passion for developing products that enable the perfect trip. We are looking for a smart and energetic CRM Marketing Manager to strategize email campaigns and constantly look for new ways to increase user engagement, retention, and TripIt Pro revenue.

* Develop email marketing strategy and execution to drive user engagement, retention, and upsell for TripIt and TripIt Pro
* Explore new opportunities and channels to engage with users through each stage of the customer journey
* Drive end-to-end execution of email campaigns, including creating the content, defining targeting, launching the campaign, and analyzing results
* Design and perform A/B testing on multiple campaigns to continually improve campaign performance
* Create content for email marketing, in-product messaging, and display ads, that align with our brand guidelines to educate users of the benefits of TripIt and TripIt Pro
* Provide QA and perform testing before deployment on all emails for web browser and email client compatibility, as well as ensure all links, images, subject lines, and list segments are correct
* Analyze TripIt customer lifecycle and identify opportunities to better engage with TripIt users
* Track and provide detailed analysis of email marketing campaigns and engagement initiatives using email reports, Google Analytics, and Tableau
* Coach team members on email marketing strategy to optimize engagement and drive revenue
* Work closely with Product, Engineering, Creative, Marketing, Analytics, Business Development, Advertising, and Customer Support teams
* Demonstrate flexibility and a willingness to contribute with other duties that will arise to accomplish business objectives

Education & Experience required:
* BA or BS required; Marketing, Business, Communications, or Technology related studies
* Minimum 4 years of experience including relevant email marketing, CRM, or other digital marketing strategy/execution experience

Job Specific Knowledge & Skills:
* Desire to succeed in a fast-paced environment with a lean team and willingness to pitch in on special projects as necessary
* Experience with Silverpop, ExactTarget or other email marketing software provider
* Basic knowledge of HTML and CSS
* Strong analytical and problem-solving skills, plus curiosity and enthusiasm to identify opportunities for analysis and optimization, and execute changes quickly.
* Familiarity with Google Analytics and Tableau
* SQL knowledge would also rock, but not required
* Proficiency in Microsoft Word, PowerPoint, and Excel
* Strong project management skills
* Exceptional communication and writing skills
* Strong attention to detail while being highly organized and efficient with time management
* Be able to work with teams cross-functionally and manage outside vendors
* Some design skills would be awesome (not required)
* Sense of humor and a passion for traveling

Additional perks include:
* Window-filled office in San Francisco's design district
* Work-life balance (e.g. remote working, happy hours, and ping pong tournaments)
* Lunch offered 4 days per week
* Most rad co-workers you'll ever have
* Dog-friendly workspace


To harness the power of innovation, SAP invests in the development of its diverse employees. We aspire to leverage the qualities and appreciate the unique competencies that each person brings to the company.

SAP is committed to the principles of Equal Employment Opportunity and to providing reasonable accommodations to applicants with physical and/or mental disabilities. If you are interested in applying for employment with SAP and are in need of accommodation or special assistance to navigate our website or to complete your application, please send an e-mail with your request to Recruiting Operations Team (Americas: **************************** or ****************************, APJ: *******************, EMEA: ***************). Requests for reasonable accommodation will be considered on a case-by-case basis.

EOE AA M/F/Vet/Disability:

Qualified applicants will receive consideration for employment without regard to their age, race, religion, national origin, gender, sexual orientation, gender identity, protected veteran status or disability.

Additional Locations :

Nearest Major Market: San Francisco
Nearest Secondary Market: Oakland
Job Segment: ERP, Engineer, Developer, Web Design, Marketing, Technology, Engineering, Creative


Keywords: Ariba UK Limited, San Francisco, CRM Marketing Manager Job, Advertising, San Francisco, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category

Other Advertising Jobs

VP of Product Marketing
Description: We rsquo re searching for a VP of Product Marketing to play a key role in Company rsquo s mission: improve people rsquo s lives through the world rsquo s best transportation. In a company driven by consumer (more...)
Company: Transportation / Distribution / Wholesaling, San F
Location: San Francisco
Posted on: 02/23/2018

Marketing Assistant -
Description: CALLING ALL ROCKSTARS Do you want to play an integral role in leading an office and growing a business Are you a customer-focused administrator who LOVES exceeding Client expectations Look no further, (more...)
Company: Pro R.E.A Staffing
Location: San Francisco
Posted on: 02/25/2018

Senior Lead Account Based Marketing Strategist
Description: Employer NYSE: CTL is a global communications and IT services company focused on connecting its customers to the power of the digital world. Employer offers network and data systems management, big (more...)
Company: CenturyLink
Location: San Francisco
Posted on: 02/25/2018

Email Marketing Specialist
Description: Email Marketing Specialist At Mommy Jobs Online our qualified recruiters will enjoy the freedom and profitability of independent recruiting 1099 while benefiting from the tools, branding and support (more...)
Company: Mommy Jobs Online
Location: San Francisco
Posted on: 02/25/2018

Description: Email Marketing Processor Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work from home. Great opportunity for the perfect person that have a home office setup (more...)
Company: Mommy Jobs Online
Location: Novato
Posted on: 02/25/2018

Sales Photography Supervisor
Description: Photography experience is a plus but not required, we will train. Position: Hot Shots Imaging Supervisor Location: California Academy of Sciences in San Francisco, CA Compensation: 16.25 hour plus at (more...)
Company: Hot Shots Imaging
Location: Oakland
Posted on: 02/25/2018

Email Marketing Processor
Description: Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work from home. Great opportunity for the perfect person that have a home office setup to work remotely. At Mommy (more...)
Company: Mommy Jobs Online
Location: San Mateo
Posted on: 02/25/2018

Description: Email Marketing Specialist - We will train you At Mommy Jobs Online our qualified recruiters will enjoy the freedom and profitability of independent recruiting 1099 while benefiting from the tools, (more...)
Company: MommyJobs Online
Location: Hayward
Posted on: 02/23/2018

VP of Marketing
Description: This is an exciting opportunity to join a small, incredibly talented passionate team, work directly with the co-founders/co-CEO and be at the helm of growing one of the industry rsquo s most exciting (more...)
Company: Food, Oakland, CA
Location: Oakland
Posted on: 02/25/2018

Ecomm Product Photographer & Designer
Description: Principal Responsibility: Supporting Sanrio Online Store via product photography and design. Ensure high quality standards and timely delivery of product photography including but not limited to main (more...)
Company: Sanrio, Inc.
Location: San Francisco
Posted on: 02/23/2018

Log In or Create An Account


Forgot password?

Find us on Facebook

Find us on LinkedIn

Get the latest California jobs by following @recnetCA on Twitter!

San Francisco RSS job feeds