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Marketing Director - Maker Faire

Company: Maker Media
Location: San Francisco
Posted on: February 15, 2018

Job Description:

Employer Maker Media

Location San Francisco, California

Salary Salary and level to be determined by experience and education

Posted Feb 08, 2018

Function Marketing & Communications

Specialty Branding, Digital Marketing, Events

Level Executive (Director, VP, Department Head)

Metro Area San Francisco

Duration Contract

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Make: unites, inspires, informs, and entertains a growing community of like-minded people who undertake amazing projects in their backyards, basements, and garages. Make: celebrates your right to tweak, hack, and bend any technology to your will. Make: magazine, Maker Shed and Maker Faire, and our new online platform Maker , nurture a growing community that believes in bettering ourselves, our environment, our educational system - our entire world. Care to join us?
Make is looking for a Marketing Director for the 2018 Maker Faire flagship events. This individual will be responsible for definition and execution of marketing plan for Maker Faire Bay Area and Maker Faire New York. We're looking for an individual with experiential event marketing experience and a proven track record. This full-time contract position will run from February through approximately mid-October, and will report to the Managing Director of Events.
Collaborate with Content, Partnership, PR, Design, Acquisition Marketing, WebDev, Editorial and Customer Service teams to communicate a compelling value proposition, connect with current and new audiences, and build brand equity.
Define and implement event marketing strategy, and manage budget to maximize ROI. Scope includes:
Negotiation and servicing of media trade partnerships and paid placement promotion across all media channels.
In concert with Managing Director, oversight and direction of collateral design creation: promotional materials, advertisements, and swag.
Integration of marketing efforts with Eventbrite ticketing platform & tools. Oversight of customer service.
Ownership of event positioning and marketing on **************.
Authorship of social media voice across all major social media platforms: , Instagram, , Snapchat, Youtube, etc. (Or configure role/budget/team to implement social.)
Execution of community newsletter / email marketing program.
Oversight of custom, bottom-up marketing program (Maker Faire Street Team).
Oversight of media request/registration process.
Working cross-functionally with product teams to cross-promote other Make: products and services at the events.
Leverage latest technology to drive event attendance and deliver results.
Analyze the strategy and execution for effectiveness and provide reporting and metrics.
Project management skills; detail oriented; ability to multi-task and work independently.
Strong organizational, analytical, and interpersonal skills.
Exceptional written and verbal communication skills.
Minimum of five years of leadership in the event marketing experience, with demonstrated experience in the experiential event category.
Experience authoring and managing compelling and large-audience feeds.
Proficiency in Google docs, Word, Excel, Powerpoint, Keynote, SalesForce, Wordpress.
Ability to interact with staff at all levels in a fast-paced, startup environment
Sense of humor absolutely necessary!
Other Interesting Tidbits:
This position is based at our San Francisco office location.
Salary and level to be determined by experience and education.
This is a contract position and therefore not eligible for benefits.
Maker Media is proud to be an equal opportunity employer.
To apply for this position, please email your resume in a Word or PDF document to *******************. Please include the job title in the subject line. Thanks!

Keywords: Maker Media, San Francisco, Marketing Director - Maker Faire, Advertising, San Francisco, California

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