Senior Vice President, Influencer Marketing
Company: Highwire Public Relations
Location: San Francisco
Posted on: October 31, 2024
Job Description:
About us: Highwire is a modern strategic communications and
digital marketing agency designed for disruptive companies. We work
with high-growth technology companies and established brands
looking to reinvent themselves.At Highwire, we believe that
storytelling fuels transformation. And the most impactful stories
represent all voices and perspectives. As a values-driven agency,
we foster an inclusive environment where everyone-regardless of
age, race/ethnicity, size, shape, gender identity, sexual
orientation, religion and different abilities-can feel safe,
celebrated and worthy.We ensure every Highwire Walker has unique
support to climb to success. Our commitment to diversity, inclusion
and belonging is permanent and foundational to our business and
culture. We aspire to change our industry and build a better future
for all.Our people-first culture is driven by four core
values:Inclusion AlwaysGrowth MindsetTeam EmpowermentFierce
DistinctionWe're looking for individuals with big ideas, strong
opinions, and the energy to bring them to life. If you thrive in an
environment that values personal accountability, high standards,
and boundless motivation, this is the opportunity for you. Be part
of our award-winning culture and contribute to an exciting and
growing business where you can make a real impact.We are based in
San Francisco, with offices in New York and Chicago. We are open to
hiring in the following states: California, Connecticut, Florida,
Indiana, Illinois, Michigan, Missouri, New Jersey,New York, North
Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Vermont,
Virginia, Washington, Washington D.C.The Senior Vice President of
Influencer Marketing will develop and lead the agency's influencer
marketing practice while integrating with digital marketing and
strategic communications programs to drive impact for our clients.
You will be responsible for growing Highwire's influencer marketing
capabilities, cultivating relationships with key influencers, and
leveraging key platforms to amplify campaign results. This role
will focus on driving measurable business outcomes through
influencer and social media integration, leading business growth by
nurturing client relationships and expanding service offerings. You
will also mentor a team of influencer and social media
professionals, fostering creativity and excellence in execution.Key
Responsibilities
- Strategic Leadership & Innovation:
- Develop and execute a comprehensive influencer marketing and
social media strategy that aligns with clients' broader
communications and business goals.
- Stay at the forefront of influencer marketing and social media
trends, platforms, and tools, ensuring Highwire remains an industry
leader in both spaces.
- Innovate Highwire's approach by integrating influencer
marketing with social media, maximizing engagement and impact.
- Recommend influencer marketing platforms for internal adoption
and ongoing partnerships.
- Demonstrate an evidence-based opinion on the future of
influencer marketing, campaign integration, and brand / executive
collaborations.
- Represent the agency through thought leadership, speaking
engagements and attendance at relevant industry events.
- Collaborate with cross-functional teams to integrate influencer
marketing programs into broader PR and digital campaigns.
- Influencer Strategy:
- Lead influencer marketing strategy and execution for key
accounts, ensuring programs align with client objectives to
maximize results.
- Develop innovative campaigns that leverage influencers,
generating organic buzz and increasing engagement across multiple
platforms.
- Identify opportunities to expand social media and influencer
marketing services with existing clients by introducing new
tactics, platforms, and creative approaches.
- Drive content creation strategies that resonate with target
audiences, working closely with influencers and internal creative
teams to produce compelling, shareable content.
- Business Growth & Client Leadership:
- Lead influencer marketing engagements for key accounts,
ensuring impactful programs exceed client expectations.
- Develop and nurture relationships with influencers and social
media leaders in key industries, including technology, consumer,
and B2B sectors.
- Drive organic growth by identifying opportunities to
incorporate influencer marketing into existing client
strategies.
- Lead new business pitches, developing and presenting innovative
strategies that integrate influencer marketing for maximum
impact.
- Build strong senior-level client relationships, providing
strategic counsel on influencer partnerships and campaign
execution.
- Team Leadership & Development:
- Mentor andlead a team of influencer marketing strategists,
fostering a collaborative culture that drives creativity,
innovation, and high-quality execution.
- Provide coaching and development opportunities to ensure the
team remains on the cutting edge of influencer marketing
trends.
- Encourage experimentation with new platforms, tools, and
creative strategies to expand Highwire's capabilities in influencer
marketing.
- Collaborate with PR, creative, and content teams to ensure
seamless integration of influencer strategies into client
campaigns.
- Client Success & Operational Excellence:
- Ensure influencer marketing programs are executed with
precision, driving measurable, data-driven results for
clients.
- Implement best practices for influencer engagement, content
creation, and campaign measurement.
- Establish and track KPIs to ensure client satisfaction,
operational efficiency, and consistent growth across influencer
programs.
- Manage budgets and resources effectively to optimize
performance and deliver on client objectives.Qualifications
- 12+ years of experience in influencer marketing, social media
strategy, digital marketing, or communications, with a proven track
record in a leadership role.
- Expertise in identifying, engaging, and managing relationships
with influencers across multiple platforms, along with deep
knowledge of social media strategy and execution.
- Demonstrated experience leading and growing influencer
marketing and social media programs within an agency
environment.
- Knowledge and experience developing influencer marketing
programs in highly regulated industries is a plus.
- Strong client-facing skills, with experience building,
retaining, and growing senior-level client relationships.
- Proven ability to develop and execute data-driven influencer
and social media strategies that generate measurable business
outcomes.
- Experience mentoring and leading teams, fostering a culture of
creativity and innovation.
- Strong understanding of content creation, influencer
partnerships, and social media platforms.
- Exceptional communication and presentation skills, with the
ability to engage clients and internal teams at all levels.
- Ability to manage multiple projects and priorities in a
fast-paced environment, delivering high-quality results.
- Experience identifying, vetting and managing vendor
relationships for role-specific tools such as influencer
identification, relationship management or attribution measurement
platforms.Highwire Perks
- Competitive salary
- Merit-based bonuses and promotions
- Hybrid work model to suit your schedule and lifestyle
- Excellent vacation policy including extended break for summer
and winter holiday
- Participate in Empower Hours on Fridays; Team has the ability
to log off by 3pm
- 401K Match
- Medical and dental benefits/ FSA
- Paid Parental Leave
- Commuter Benefit
- Home office equipment stipend
- Growth Mindset Stipend of $100 annually for books, exhibitions,
etc.
- Cell phone reimbursement
- Wellness benefit
- Donation Match
- Full-time writing Coach
- Mentorship
- Monthly recognition programs
- Employee referral bonus
- New business referral bonus
- Quarterly Highwire fun events - Thanksgiving is our favorite
holiday
- Dog friendly work environment
- Extremely supportive, nurturing environment with many
opportunities for learning and growth$175,000 - $249,000 a
yearSalary is based on a range of factors that include relevant
experience, knowledge, skills, other job-related qualifications,
and geography.The duties delineated above will vary depending on
the needs of each specific account, and in no way states or implies
that these are the only duties to be performed by this employee.
This individual will be required to follow any other instructions
and to perform any other duties requested by his or her
supervisors.We are actively seeking candidates who possess a
genuine passion for tech PR and are excited to expand our team. As
we continue to grow our agency, we are proactively building a
pipeline of exceptional individuals to connect with and consider
for future opportunities. If you are enthusiastic about the world
of tech PR and are eager to embark on a rewarding career in this
field, we encourage you to start the conversation by applying
today. We value your interest in our agency and look forward to
hearing from you. Apply now and let's explore the possibilities
together! Job AlertIf you have been targeted by a scammer, you can
file a complaint with the Federal Trade Commission . Highwire will
not send recruiting-related emails from any other email domain name
or variation other than @highwirepr.com. Highwire will never
request your bank account, credit card, or credit score as part of
our application process. If you receive a suspicious email not sent
from a team member, specifically at our @highwirepr.com email
address, or if you receive suspicious outreach on social media,
please forward the communication to so that we can review and flag
the fraudulent domain and user IDs for removal.
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Keywords: Highwire Public Relations, San Francisco , Senior Vice President, Influencer Marketing, Advertising , San Francisco, California
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