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Head of Product Marketing

Company: Retool
Location: San Francisco
Posted on: June 10, 2024

Job Description:

Nearly every company in the world runs on custom software: Gartner estimates that up to 50% of all code is written for internal use. This is the operational software for refunding orders, underwriting loans, onboarding employees, analyzing transactions, and providing customer support. But most companies don't have adequate resources to properly invest in these tools, leading to a lot of old and clunky internal software or, even worse, users still stuck in manual and spreadsheet flows. -At Retool, we're on a mission to bring good software to everyone. We're building a new type of development platform that combines the benefits of traditional software development with a drag-and-drop UI editor and AI, making it dramatically faster to build internal tools. We believe that the future of software development lies in abstracting away the tedious and repetitive tasks developers waste time on, while creating reusable components that act as a force multiplier for future developers and projects. The result is not just productivity, but good software by default. And that's a mission worth striving for. -Today, our customers span from small startups building their first operational tools to Fortune 500 companies building mission-critical apps for thousands of users across their business. Interested in joining us? Let us know! -ABOUT THE TEAM: -Product Marketing is a highly strategic function within the organization that leads the charge on understanding our buyer, our products, and the market as a whole, and turning that into messaging and content that helps us continue the hyper growth journey we've been on. Additionally, the product teams look to product marketing to feed customer and market insights into their roadmap.WHY WE'RE LOOKING FOR YOU: -Reporting to the CMO, The Head of Product Marketing will create the strategy for the function, solving backwards from Retool's buyer's needs and our internal goals. We are looking for this person to partner closely with growth, sales, product, and the exec team to chart the PMM roadmap, and then coach and guide the individual product marketers through execution. -We have an exciting opportunity to truly define and own the application development platform category and the Head of PMM will corral the resources and best minds to get us there. -We really like spending time with each other in person and believe in the power of in-person collaboration, creativity, and connection so we have returned in a hybrid capacity to our San Francisco offices 3 days a week. -IN THIS ROLE, YOU WILL:

  • Conduct research on our ideal customer profile (ICP) and publish insights to guide the demand generation and sales teams to be more effective
  • Craft messaging that speaks to our ICP and that creates a desire to engage with Retool marketing or try Retool
  • Guide PMMs and the content team to create great content, as well as occasionally author content directly, across both thought leadership and product content
  • Work with sales to understand their needs and build an enablement roadmap to ensure they have the assets they need to be successful
  • Partner closely with demand gen to ensure PMM's product, customer, and competitor understanding is baked into every campaign
  • Build a win/loss and competitive program to ensure we're improving win rates over timeTHE SKILLSET YOU'LL BRING:
    • 15+ years of experience, with 10+ years in product marketing
    • Experience leading the PMM function and setting strategy for the team
    • Experience with building high performance teams including mentorship, career coaching, and fostering positive morale -
    • Strong cross-functional partnership skills to collaborate closely with product and sales teams
    • A sharp eye for compelling messaging and content that excites, persuades, and converts
    • Excellent written and verbal communication skills for both internal and external presentations
    • An ability to understand technical content and buyers and ideally be hands-on in Retool to gain a first-hand understanding of our products
    • The ability to discern trends and patterns from vast quantities of research and data and articulate insights to technical and non-technical users alike
    • Experience with developing programs and content that build brand affinity with developersFor candidates based in the United States, the annual base salary range is listed below. This salary range may be inclusive of several career levels at Retool and will be narrowed during the interview process based on a number of factors such as (but not limited to), scope and responsibilities, the candidate's experience and qualifications, and location. -Additional compensation in the form(s) of equity, and/or commission/bonuses are dependent on the position offered. Retool provides a comprehensive benefit plan, including medical, dental, vision, and 401(k). Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans. $197,300 - $246,100 USD Retool offers generous benefits to all employees and hybrid work location. For more information, please visit the benefits and perks section of our careers page!Retool is currently set up to employ all roles in the US and specific roles in the UK. To find roles that can be employed in the UK, please refer to our careers page and review the indicated locations. U.S. Standard Demographic QuestionsWe invite applicants to share their demographic background. If you choose to complete this survey, your responses may be used to identify areas of improvement in our hiring process. How would you describe your gender identity? (mark all that apply)
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      Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Retool's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law.If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026 Voluntary Self-IdentificationFor government reporting purposes, we ask candidates to respond to the below self-identification survey.Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiringprocess or thereafter. Any information that you do provide will be recorded and maintained in aconfidential file.As set forth in Retool's Equal Employment Opportunity policy,we do not discriminate on the basis of any protected group status under any applicable law. Gender Please select Gender Are you Hispanic/Latino? Please select Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection.As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measurethe effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categoriesis as follows:A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Veteran Status Voluntary Self-Identification of Disability Form CC-305 Page 1 of 1 OMB Control Number 1250-0005 Expires 04/30/2026
      Why are you being asked to complete this form?We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp .How do you know if you have a disability?A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:
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Keywords: Retool, San Francisco , Head of Product Marketing, Advertising , San Francisco, California

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