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Senior Data Analyst, marketing analytics

Company: Ubisoft Entertainment
Location: San Francisco
Posted on: May 15, 2024

Job Description:

Senior Data Analyst, marketing analyticsUbisoft's 19,000 team members, working across more than 30 countries around the world, are bound by a common mission to enrich players' lives with original and memorable gaming experiences. Their commitment and talent have brought to life many acclaimed franchises such as Assassin's Creed, Far Cry, Watch Dogs, Just Dance, Rainbow Six, and many more to come. Ubisoft is an equal opportunity employer that believes diverse backgrounds and perspectives are key to creating worlds where both players and teams can thrive and express themselves. If you are excited about solving game-changing challenges, cutting edge technologies and pushing the boundaries of entertainment, we invite you to join our journey and help us create the unknown. JOB DESCRIPTION This position will be responsible for gathering, structuring, and analyzing data to derive compelling insights that drive the optimization of our marketing initiatives. This includes the design and management of data collection and analytics solutions, analysis of the performance of marketing initiatives and their effect on engagement, conversion, and retention, working with Executive Publishing and brand teams, Marketing teams such as CRM, and business hubs.What you'll do

  • Be a thought leader and spearhead data driven decision making amongst stakeholders.
    • Translate the business questions and challenges from the stakeholders into Analytics projects.
    • Deliver a cross-channel, brand level view of performance, insights, and recommendations.
    • Convey the findings on campaign performance and drive optimization decisions with the stakeholders.
    • Provide data analysis and reporting to identify trends and opportunities across channels, audience segments, and player segments.
    • Set marketing targets based on financial ambition and industry benchmarks.
    • Work with marketing teams to ensure marketing efforts are effective and drive incremental engagement and conversion.
      • Perform measurements and develop testing strategies.
      • Develop A/B and multivariate testing strategies.
      • Use predictive analytics to analyze data from viewership, website interactions, media campaigns, CRM, and social platforms.
      • Develop robust analytic processes to frame campaign expectations, inform decision-making, and recommend marketing strategies.
      • Develop data science models and use statistical analysis to answer business questions from both brands and marketing service teams.
        • Partner closely with Brand and Marketing teams to define measurement plans, generate insights, and deliver data driven POVs.
        • Synthesize data from various sources to deliver actionable insights and codify learnings as best practices. Provide marketing data insight generation. Create narratives and actionable insights from complex data.
        • Define and implement strategies for measuring and optimizing the impact of marketing activities on sales and user engagement.
        • Create, guide, and distribute data and insights via regular and ad-hoc reporting utilizing analytics tools (SQL, Tableau, Excel, PowerPoint, Jupyter Hub, Dagster). QUALIFICATIONS What you'll bring
          • Proven analytical skills; ability to analyze raw data, draw conclusions, and develop actionable recommendations.
          • Strong quantitative skills, and experience utilizing scientific analytic methods, qualitative methods, and quantitative analysis techniques, as well as predictive modeling.
          • Demonstrated success presenting complex qualitative and quantitative research data in a clear and compelling manner that inspires action.
          • Excellent organizational and communication skills, resourcefulness, and ability to self-direct.
          • In-depth knowledge of SQL and Excel.
          • Experience in generating insights from customer level data and aggregated data sources.
          • Experience in programming, Jupyter, Python, R, or comparable statistical modeling tools.
          • Programming experience and knowledge of Tableau.
          • Bilingualism (English/French) is required in this role due to daily interactions with colleagues and external partners outside Quebec who are all English-speaking, including the manager of this role. ADDITIONAL INFORMATION More about us

            Ubisoft is composed of over 19,000 talented people located in 45+ development studios and offices across the globe. With more than 80% of our teams dedicated to creation, Ubisoft is the biggest in-house creative force in the industry.Ubisoft's worldwide network of video game development studios and business offices work hand-in-hand each day to deliver rich and innovative gaming experiences that reflect the creativity and diversity of their teams. This cross-studio collaboration model means every team member has the opportunity to participate in challenging projects based on iconic brands including Assassin's Creed, Tom Clancy's Rainbow Six Siege, Tom Clancy's The Division, For Honor, Rabbids, Rayman, Watch Dogs, Far Cry, The Crew, Just Dance and more. Ubisoft is a global leader in the video games and entertainment software industry.We are committed to enriching player's lives with original and memorable gaming experiences. We create worlds where people can express themselves, explore and discover new possibilities.We are working to enrich players' lives through unique and memorable gaming experiences and by improving the positive impacts of our games. To get there, we are creating a safer, more inclusive work environment, we are giving back to the communities where Ubisoft operates by working with local non-profit partners and by working to reduce the environmental impact of our businessAre you looking to work with enthusiastic experts who are tackling game-changing challenges in entertainment and beyond? At Ubisoft, we offer an open environment where bright ideas are given a chance to shine, and everyone is eager to share knowledge.The San Francisco base salary range for this position is$96K to 120K USD. The base pay offered may vary based on a candidate's geographic region, qualifications, skills and experience among other factors. Compensation details reflect the base salary only, and do not include bonus, stock options, or benefits.Skills and competencies show up in different forms and can be based on different experiences, that's why we strongly encourage you to apply even though you may not have all the requirements listed above.At Ubisoft, you can come as you are. We embrace diversity in all its forms. We're committed to fostering a work environment that is inclusive and respectful of all differences. Ubisoft is committed to creating an inclusive work environment that reflects the diversity of our player community. We are an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to their race, ethnicity, religion, gender, sexual orientation, age or disability status.Take entertainment to the next level. Join us and create the unknown.

            We do not accept any unsolicited resumes submitted by staffing or placement agencies or recruiters.LET OUR TEAM MEMBERS TELL YOU ABOUT THEIR JOBUbisoft Community Involvement Every Step of the WayUbisoft's Star Players Program and team of community developers help ensure that player thoughts and feedback are considered throughout development.We do not process open applications, you can find all our open positions on the Ubisoft Careers page by clicking on the 'Search jobs' button.How can I check my application status?You can check your application status by logging into your SmartRecruiters candidate profile (my.smartrecruiters.com)
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Keywords: Ubisoft Entertainment, San Francisco , Senior Data Analyst, marketing analytics, Advertising , San Francisco, California

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