Senior Manager, Product Marketing
Company: Marketing Deluxe
Location: San Francisco
Posted on: April 26, 2024
Job Description:
Loom is the video communication platform for async work that
helps companies communicate better at scale. Loom makes it easy to
record quick videos of your screen and camera and instantly share
them with a link. More than 20M users across 350k+ companies around
the world trust Loom to share feedback, updates, intros, training,
and more - every day. Founded in late 2015, Loom has raised $203M
from world-class investors including Andreessen Horowitz, Sequoia,
Kleiner Perkins, Iconiq, and Coatue.The RoleAs the Senior Manager,
Product Marketing at Loom, you will play a pivotal role in leading
our dynamic team of Product Marketing Managers to enable
company-wide growth. You will be responsible for developing and
implementing effective marketing strategies that align with our
product vision and business goals across Marketing, Sales, Product,
and Customer Success.This position offers a unique opportunity to
make a significant impact on Loom's growth and success, by driving
product positioning, product launches, go-to-market strategies,
competitive analysis, and customer engagement. You will be
reporting directly to the VP of Marketing and will work closely
with cross-functional teams to communicate the value proposition of
Loom's products to the market.Responsibilities
- Develop compelling positioning and messaging that
differentiates Loom's products in the market and resonates with our
target customers
- Lead the development and execution of go-to-market strategies
for new product launches and feature releases, ensuring that all
departments are in sync and timelines are met
- Gain a deep understanding of our customers and the competitive
landscape to inform product development and marketing strategies.
Use this knowledge to develop customer personas and journey
maps
- Establish, monitor, and manage critical product marketing
metrics to ensure our strategies are driving desirable outcomes;
regularly report on performance trends and insights
- Develop and provide the sales team with the necessary tools and
training to sell effectively, including sales collateral, case
studies, product demos, and training materials
- Collaborate with Product, Sales, and Customer Success teams to
ensure alignment across the organization. Advocate for the product
internally and externally, and serve as the go-to resource for all
product-related inquiriesWhat We're Looking For
- Minimum of 7 years of product marketing experience in the tech
industry, with a proven track record of managing successful product
launches. Previous experience in a leadership role and people
management is strongly preferred
- Exceptional strategic thinking with the ability to develop and
execute innovative marketing strategies based on customer insights
and market trends
- Excellent written and verbal communication skills with the
ability to create compelling narratives about our products for a
variety of audiences
- Agile, yet thoughtful and can work effectively in a fast-paced,
dynamic environment
- Deep understanding of customer needs and the ability to
translate these needs into product features and benefits
- Proven leadership skills with the ability to inspire and lead a
team towards achieving business goals
- Strong analytical skills with the ability to make data-driven
decisionsPerks at LoomCompetitive compensation and equity package
- Comprehensive medical, dental, and vision coverage for
employees and dependents (for US employees)
- 14 paid company holidays plus Summer Break in July and Winter
Break in December
- Flexible Spending Account (FSA) and Dependent Care Flexible
Spending Account (DCFSA)
- Healthcare reimbursement (for International employees)
- Life, AD&D, Short and Long Term Disability Insurance
- 401(k) with 4% company matching
- Wellness stipends
- Flexible PTO
- Paid parental leave
- Remote work opportunities
- Home office & technology reimbursementHow We WorkFreedom and
Flexibility: -At Loom, we believe work is an act, not a place. When
we disengage work from a location, we can accommodate a broad range
of life choices. You can choose to work from home or while you
travel. We are able to hire across the United States and are
continuing to expand our international presence. And you are free
to move within a country without any adjustment to
compensation.Engaging Workday: -The key to an engaging workday is
finding the right balance between different ways to work sync,
async, text and video. Loom makes it easier for us to say what we
mean without having to schedule a zoom meeting or struggle to find
the right words. And using async communication allows us to free up
time for deep work every day. We believe there's a place for sync
time - often a conversation on Zoom is exactly what is
needed.Work-Rest Balance: -The way we balance the fast-paced
demands of a high-growth startup and sustainability is making rest
a priority. We offer a flexible PTO policy so you're able to take
time off when you need it. We also go fully offline for Summer
Break around 4th of July and between Christmas and New Years. Rest
is also part of the workday, not just during PTO. Taking a break
for personal commitments, whether it's watching the kids or getting
some exercise is a natural part of the workday.Social Connection:
-Relationships and connectedness matter. We are intentional about
building trust and relationships through unique, shared
experiences. Our virtual workspace keeps us connected day-to-day
whether it's through Looms celebrating wins or our buzzing Slack
communities. Loommates are able to meet in person with their teams
at least twice a year purely for fun. We have also built local
offices for those who want to work or meet in person, starting with
San Francisco and New York City.Loom = Equal Opportunity EmployerWe
are actively seeking to create a diverse work environment because
teams are stronger with different perspectives and experiences.We
value a diverse workplace and encourage women, people of color,
LGBTQIA individuals, people with disabilities, members of ethnic
minorities, foreign-born residents, older members of society, and
others from minority groups and diverse backgrounds to apply. We do
not discriminate on the basis of race, gender, religion, color,
national origin, sexual orientation, age, marital status, veteran
status, or disability status. All employees and contractors of Loom
are responsible for maintaining a work culture free from
discrimination and harassment by treating others with kindness and
respect.To learn more about how Loom collects and uses your
personal information during the application process, please see the
-Loom Candidate Privacy Notice.
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Keywords: Marketing Deluxe, San Francisco , Senior Manager, Product Marketing, Advertising , San Francisco, California
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