Sr. Director - Marketing (AI/ML)
Company: Cognizant Technology Solutions
Location: San Francisco
Posted on: April 22, 2024
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Job Description:
Cognizant AI/the Evolutionary AI team (LEAF)
Imagine a business that always stays ahead of market changes,
anticipates customer desires, and forecasts faster and more
accurately than competitors. This intelligent business knows what
is happening and why it is happening and prescribes the best
decisions to make. Now, Cognizant uses Evolutionary AI to model
every aspect of a business to solve for multi-objective outcomes in
even the most complex conditions.
*You must be legally authorized to work in United States without
the need of employer sponsorship, now or at any time in the
future*
Summary:
The Director of Marketing is responsible for planning, executing,
and coordinating all marketing campaigns and PR outreach efforts to
promote the Advanced AI lab's cutting-edge research breakthroughs
and differentiated AI platform features. This role serves as the
marketing liaison between the research lab and the corporate
marketing team.
Responsibilities:
Develop comprehensive marketing strategies and plans to effectively
communicate and amplify the lab's research breakthroughs,
innovations, and AI platform capabilities to target audiences.
Collaborate closely with research scientists, engineers, and the
CTO to deeply understand emerging technologies, unique selling
points, and potential applications/use cases.
Craft compelling messaging, content, and collateral (e.g.,
whitepapers, presentations, blog posts) articulating complex
technical concepts in an accessible, engaging manner.
Plan and execute multi-channel marketing campaigns across digital,
social media, events, PR, and other channels to drive awareness,
thought leadership, and demand generation.
Manage PR efforts, including media relations, briefings, press
releases, and promotional events to generate positive coverage and
visibility.
Coordinate with corporate marketing teams on go-to-market
strategies, campaigns, sales enablement, and consistent brand
messaging.
Analyze campaign performance using appropriate metrics and optimize
tactics for maximum impact and ROI.
Stay abreast of market trends, customer needs, competitor
landscape, and emerging channels to inform strategy.
Qualifications:
Bachelor's in marketing, communications, or related field. Advanced
degree is a plus.
10+ years of marketing experience, in technology, AI/ML, or a
research-oriented environment.
Exceptional writing, communication, and storytelling abilities to
convey complex technical topics.
Strong strategic planning, project management, and execution
skills.
Proficient with marketing automation tools, analytics platforms,
common business tools.
Self-motivated with ability to work in cross-functional teams in a
dynamic environment.
Curiosity and passion for cutting-edge AI/ML technologies and their
real-world apps.
The ideal candidate will combine strong technical marketing
expertise with the ability to engage both technical and
non-technical audiences. They must be a versatile communicator and
strategic thinker capable of amplifying the pioneering work and
innovations from the AI research lab.
#LI-EF1
#CB
#Ind123
Applications will be accepted until 04/24/2024.
Salary and Other Compensation:
The annual salary for this position is between $[229,580 - 243,247]
depending on experience and other qualifications of the successful
candidate.
This position is also eligible for Cognizant's discretionary annual
incentive program and stock options, based on performance and
subject to the terms of Cognizant's applicable plans.
Benefits: Cognizant offers the following benefits for this
position, subject to applicable eligibility requirements:
Medical/Dental/Vision/Life Insurance
Paid holidays plus Paid Time Off
401(k) plan and contributions
Long-term/Short-term Disability
Paid Parental Leave
Employee Stock Purchase Plan
Disclaimer: The salary, other compensation, and benefits
information is accurate as of the date of this posting. Cognizant
reserves the right to modify this information at any time, subject
to applicable law.Employee Status : Full Time EmployeeShift : Day
JobTravel : NoJob Posting : Apr 18 2024About CognizantCognizant
(Nasdaq-100: CTSH) is one of the world's leading professional
services companies, transforming clients' business, operating and
technology models for the digital era. Our unique industry-based,
consultative approach helps clients envision, build and run more
innovative and efficient businesses. Headquartered in the U.S.,
Cognizant is ranked 185 on the Fortune 500 and is consistently
listed among the most admired companies in the world. Learn how
Cognizant helps clients lead with digital at www.cognizant.com or
follow us @USJobsCognizant.Applicants may be required to attend
interviews in person or by video conference. In addition,
candidates may be required to present their current state or
government issued ID during each interview.Cognizant is an equal
opportunity employer. All qualified applicants will receive
consideration for employment without regard to sex, gender
identity, sexual orientation, race, color, religion, national
origin, disability, protected Veteran status, age, or any other
characteristic protected by law.If you have a disability that
requires a reasonable accommodation to search for a job opening or
submit an application, please email CareersNA2@cognizant.com with
your request and contact information.
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