VP, Marketing
Company: Benefit Cosmetics
Location: San Francisco
Posted on: April 22, 2024
Job Description:
You're sooo Benefit!
What You'll Do:
- Strategic Vision: Define and implement the company's strategic
vision for global go-to-market and always-on strategies to build
brand desirability and deliver sales.
- Long Term Planning: Develop and implement a comprehensive
3-year strategic plan for major product categories that
incorporates consumer insights, rigorous analysis of performance
data, broad market analysis, and local market feedback.
- Collaborative Leadership: Spearhead initiatives that unite
stakeholders worldwide through strategic collaboration, inclusive
communication, and a shared sense of ownership. Drive a unified
global action plan that is sensitive to individual market dynamics.
Collaborate closely with creative teams to define clear briefs,
review deliverables, and guarantee that all output consistently
aligns with the brand's DNA and strategic objectives.
- Regional Market Engagement: Engage closely with regional
partners to comprehend unique business conditions in each
territory, ensuring their needs align with global marketing
strategies. Foster collaboration and facilitate the sharing of best
practices within and across regions.
- Product Launches: Oversee the formulation of product launch
campaigns, guiding the identification of key tactics, the creation
of supportive content, and the introduction of disruptive
strategies that distinguish the brand in the marketplace.
- Social Media: Lead development of a comprehensive global social
media strategy for go-to-market and always-on campaigns, driving
brand engagement, audience growth, deepen creator relationships,
and optimizing content to reflect the company's values and
objectives. Partner closely with Communications organization to
ensure positioning on social media platforms is aligned to global
storytelling and external communications strategies.
- Paid Media: Lead development of a global paid media strategy.
Regularly review regional campaigns to determine the optimal
channel mix, ensuring alignment with marketing objectives,
maximizing ROI, and increasing brand desirability.
- Channel Leadership: Collaborate proactively with key channel
partners, including TikTok, YouTube, and Instagram, to remain at
the forefront of platform innovations and maximize the brand's
presence and impact within evolving digital landscapes.
- Customer Champion: Act as a customer advocate, prioritizing and
championing customer needs to deeply understanding their path to
purchase as a means to create disruptive campaigns.
- Team Leadership: Responsible for the hiring, onboarding,
development, and performance management of a team of professionals
in various places in their career. Set the tone for leadership by
modeling effective performance feedback, attracting and retaining
talent & building effective succession plans for talent.
- KPIs: Define and establish clear Key Performance Indicators
(KPIs) for each aspect of the go-to-market, always-on, and social
media platform strategy, ensuring they are measurable, directly
tied to business objectives, and used to drive continuous
improvement and accountability within the teams.
- P&L Management: Develop and oversee a comprehensive P&L
to ensure financial targets are met, identifying revenue streams,
and executing cost-reduction strategies while maintaining
operational excellence. Qualifications:
- Proven experience in leading diverse teams, ensuring
collaboration between cross functional and global teams.
- Strategic long-term planning capabilities, with a demonstrated
history of developing and executing 3-5 year business
strategies.
- Solid understanding and hands-on experience in P&L
management
- Strong customer-centric mindset, evidenced by past roles in
advocating for customer needs, resolving their problems, and
enhancing their overall experience.
- Proficient knowledge of paid media strategies, with an ability
to assess and optimize channel mix for maximum ROI.
- Strong grasp of social media trends and the capability to craft
strategies tailored for platforms like TikTok, YouTube, and
Instagram.
- Insight into the beauty influencer landscape and the nuances of
effective creator collaborations.
- Forward-thinking approach to digital innovation, especially in
partnership with key social media platforms.
- Demonstrated business leadership and stakeholder management
skills, specifically in partnering with regional marketing teams to
deploy impactful go to market strategies.
- Experience in defining, establishing, and tracking KPIs, with a
focus on continuous improvement and measurable program
success.
- Expertise in data analysis and market feedback, utilizing
quantitative and qualitative data to inform strategic decisions and
three-year plan developments.
- Bachelor's degree in related field or equivalent
experience
- 12-15 years of Experience in Marketing, Social Media, or
Customer Experience.
- 8-10 years team leadership experience Schedule:
- Hybrid - requires onsite presence weekly
The target salary range for this position is $210,000 - $280,000.
The actual salary offered will depend on a variety of factors,
which may include, as applicable, years of relevant experience;
certifications or other professional licenses held; other
legitimate, non-discriminatory business factors specific to the
position; and the geographic location in which the applicant lives
and/or from which they will perform the job. This position is
eligible to earn an annual bonus. This position is also eligible
for the following benefits, including but not limited to:
comprehensive health, dental and vision plans; a 401(k) plan with
employer matching, various paid time off programs; employee
discount/perks; life insurance; disability insurance; flexible
spending accounts.
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Keywords: Benefit Cosmetics, San Francisco , VP, Marketing, Advertising , San Francisco, California
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