Marketing Social Media Associate
Company: See's Candies
Location: San Francisco
Posted on: April 19, 2024
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Job Description:
Work is Sweet!'Quality without Compromise' is not just a motto
at See's Candies. It is the most important ingredient in our recipe
for success. See's Candies has been in business since 1921 and
maintains a reputation for producing the highest quality candy and
providing superior customer service.See's is a leader in the
confectionary industry with over 250 retail shops across the USA.
We are seeking friendly, enthusiastic individuals who are
passionate about providing great customer service.--Job Description
Summary:Effectively represent the See's Brand and communicate with
existing and potential customers through See's social media
platforms. Leverage creative, strategic and analytical skills to
solve seasonal and ongoing business challenges through social
media. Grow audience and engagement numbers through community and
content engagement is the key focus of this role. The Social Media
Engagement Marketing Associate is a self-starter who is passionate
about social media and creating sweet social content that builds
strong relationships with See's customers.The pay range for this
position is expected to be $75k-$90k annually however, base pay
offered may vary depending on multiple individualized factors,
including market location, job-related knowledge, skills, and
experience.--Job Description:POSITION RESPONSIBILITIES:1.----
--Co-own social media content calendar from ideation to execution
with input from Marketing Manager.2.---- --Use social listening and
publishing tools to publish content, identify influencers and
opportunities, monitor and engage in conversation and manage assets
as well as other content.3.---- --Strengthen relationship with our
online community by responding promptly to questions and comments
as the See's brand, using proper tone and voice across all social
media channels and in social direct messages.--4.---- --Work with
Customer Care team as needed in relation to customer
service-related engagements on social channels. Requires occasional
weekend responsibilities during key time periods.5.---- --Drive
community growth and engagement across all channels with relevant
hashtags, alignment to trends and interests of the audience.6.----
--Attend and capture content during specific production runs at
factories, onsite events (to include shop Grand Openings, etc.),
and any other major See's Events / Activations.7.---- --Internal
leader of social creative best practices.8.---- --Research and
identify new technology and innovation appropriate for See's in the
ever-evolving digital trends on Facebook, X, Instagram, Pinterest,
TikTok and any emerging platforms.9.---- --Make strategic
recommendations to pivot campaigns as needed.10.---- --Track
analytics to establish key success patterns and target
demographics.--11.---- --Prepare reports that detail key metrics
and make recommendations on strategy pivots based on
findings.12.---- --Assists team with influencer strategy and
cultivation.13.---- --Seek out and coordinate celebrity gifting
opportunities.14.---- --Embrace and express See's company and brand
values.15.---- --Performs special projects as assigned by
management.--16.---- --Responsible for identifying opportunities to
enhance technology and innovation that will improve departmental
effectiveness.17.---- --All See's staff must be committed to the
company's core principles and workplace values, including diversity
and inclusion.--CORE CAPABILITIES:1.---- --Exceptional verbal,
written, and interpersonal communication skills2.---- --Master of
social media best practices3.---- --Be a strong storyteller with a
creative eye for aesthetics--4.---- --Self-starter and resourceful
problem-solver5.---- --Social media curiosity and an affinity for
popular culture and content6.---- --Have a passion for food (sweet
tooth helps)7.---- --Basic understanding of social media
analytics8.---- --Strong customer-facing communication--9.----
--Ability to thrive in a fast paced, always-on social media
environment while being detail-oriented10.---- --Project
management11.---- --Ability to make effective and efficient time
management decisions12.---- --Prepare and assess success of
programs against Key Performance Indicators (KPIs)--MINIMUM
QUALIFICATIONS:1.---- --Three years of hands-on B2C social media
community management experience.2.---- --Sprout Social, Canva,
Google Analytics and Curalate experience a plus.3.---- --Strong
analytic and problem-solving skills; detail-oriented mind-set.
Ability to manage multiple projects and priorities.4.----
--Bachelor degree in Marketing or related field required;
equivalent related work experience may be considered in lieu of
degree.5.---- --Proven ability to learn new technologies quickly
and manage change efficiently, proactively and in a positive
manner.----The total compensation package for this position may
also include other elements, in addition to a full range of
generous medical, financial, and/or other benefits (including
401(k) eligibility and various paid time off benefits, such as
vacation, sick time, and parental leave), dependent on the position
offered. Details of participation in these benefit plans will be
provided if an employee receives an offer of employment. If hired,
employee will be in an "at-will position" and the Company reserves
the right to modify base salary (as well as any other discretionary
payment or compensation program) at any time, including for reasons
related to individual performance, Company or individual
department/team performance, and market factors.--See's is an
EOESee's will consider for employment qualified applicants with
criminal histories in a manner consistent with the requirements of
applicable local, state or federal law (including San Francisco
Ordinance #131192 and Los Angeles Municipal Code 189.00).
Keywords: See's Candies, San Francisco , Marketing Social Media Associate, Advertising , San Francisco, California
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