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Head of Marketing

Company: PetsApp
Location: San Francisco
Posted on: April 2, 2024

Job Description:

Why Latch?Contract negotiation is the most time-consuming, costly, and difficult component of the contract lifecycle, and is barely any easier now than when lawyers were using fax machines.Large language models have unlocked the ability to solve many contract negotiation problems at scale. If you join us, you will be working with a small team building a category-defining product that is rapidly embedding itself into the lives of its users.Latch has raised from leading investors in an unannounced funding round. We can share more details with candidates who go through our interview process.What you will be doing

  • Own the entire Marketing function
  • Own lead generation. You will hold a lead commit. This will be your primary KPI
  • Work closely with our Director of Sales to coordinate lead generation efforts
  • Lead all demand generation, digital marketing and offline marketing activities
  • Lead positioning, messaging, and brand awareness efforts
  • Responsible for ad spend and results
  • Responsible for defining and executing social media marketing strategy
  • Responsible for defining and executing content marketing strategy
  • Responsible for defining and executing events strategy
  • Direct design and maintenance of marketing websites
  • Own decisions on our marketing technology stackQualifications
    • 8+ years software marketing experience including SaaS experience
    • Strong demand generation experience
    • Must be a metrics-oriented marketer with strong focus on ROI
    • Strong leadership skills; must have proven experience recruiting and leading teams
    • You must have a strong sense of urgency with a bias towards action. Additionally, you must have an orientation towards producing consistently high-quality workFAQHow far along are we?We launched in early access in April 2023. Since then, we've had an incredible response from the market and are growing rapidly. We're happy to share more details with candidates who go through our interview process.Can I work remotely?We have a strong preference for candidates who can work with us in person in the San Francisco Bay Area.
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Keywords: PetsApp, San Francisco , Head of Marketing, Advertising , San Francisco, California

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