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Director, NA Retail Marketing & Sales

Company: Tatcha
Location: San Francisco
Posted on: April 2, 2024

Job Description:

As the Director, Retail Marketing & Sales, you will be responsible for building the development and driving the execution of strategies to propel the Tatcha business in North America across retail channels. Each day at Tatcha is different with new problems to solve and tasks to tackle, but here is an idea of some of the things you will work on: SALES STRATEGY & P&L MANAGEMENT

  • Accountable for a keen understanding of the business in each channel, making execution recommendations based on ongoing performance metrics, competitive environment, and merchandising analysis
  • Work with planning teams to build retail and net sales target for channel, and track performance
  • Propose annual marketing budget for channel's marketing needs; track spending and COOP to budget, review and process all invoices, provide ad hoc analysis, drive reconciliation RETAIL MARKETING
    • Own full 360 retail marketing programming and develop comprehensive understanding of all key channel levers that increase visibility, in turn driving awareness and sales. Inclusive of retailer .com levers, animations, marketing events, media, digital marketing, social media and COOP
    • Connect the dots to ensure cohesive strategy across channels and levers
    • Adapt brand materials for channel-specific needs in-store and online. Help develop, distribute and manage brand content (including marketing comps, promos, samples, gratis, copy content, images)
    • Collect & analyze reports for retailer specific programs and make recommendations based on data
    • Advocate and negotiate brand/product placement opportunities; work with x-functional partners to execute
    • Develop and manage retailer execution of sampling programs; understand different sampling opportunities, negotiate accompanying marketing levers, ensure seamless execution and recap performance
    • Prepare retailer presentations as needed and drive ongoing touch base agendas
    • Maintain internal and retailer-facing Marketing calendars, own communication of marketing programs to all key stakeholders
    • Track key competitive activity MERCHANDISING
      • Accountable for a keen understanding of the business in each channel, making recommendations based on ongoing merchandising analysis, performance metrics and competitive environment
      • Determine in-store assortments across channels and fixture types/visual merchandising
      • Drive dotcom assortment and partner with retailer .com merchants on site merchandising
      • Advocate for strategic secondary merchandising (beauty on the fly, towers, etc)
      • Communicate product opportunities including exclusives and sets to product marketing team; manage retailer feedback and approval
      • Manage all visual merchandising programs - homebay and secondary placements - from brief through execution. Act as key liaison with merchants/VM teams, internal creative team, and VM vendor. Ensure ongoing alignment with sales and education, with key attentiveness to field feedback
      • Own updates and tracking of all planograms X-FUNCTIONAL COLLABORATION
        • Act as key partner to sales and education team, aligning on priorities and calendar timing
        • Work with internal creative and brand marketing teams to brief and partner on execution of marketing assets; ensure teams are aligned on overall calendar and launch timing
        • Align with other Tatcha channels on execution plans to ensure complementary activity WHO YOU ARE You are able to learn quickly and take initiative, as our company is dynamic and ever-evolving. To succeed in this position, the following qualities are paramount:
          • Knowledge and passion for the beauty industry and retail environment
          • Flexibility and comfort to constantly changing priorities, feedback and timelines
          • Self-starter, proactive, tenacious and goal-oriented
          • Strong time management skills; ability to multitask and prioritize
          • Organized and detail-oriented
          • A positive and inspiring team player with a can-do attitude
          • Excellent communication and project management skills
          • Able to work under pressure effectively & efficiently
          • Creative thinker and problem-solver
          • Highest levels of professionalism at all times, calm under pressure REQUIREMENTS
            • Bachelor's degree with 8+ years in retail marketing, with experience in beauty, including multiple specialty retailer experience
            • Excellent verbal and written communication skills with exceptional attention to detail
            • Proficient in Microsoft Office applications (Excel, Word, PowerPoint) and Google Suite (google docs, google slides, etc)
            • Strong leadership and team management skills & experience DETAILS The expected base salary range for this position is 150,000 to $165,000. The exact base salary is determined by various factors including experience, skills, education, geographic location, and budget. This position is also eligible for participation in the company discretionary bonus plan, based on personal performance and company results. In addition to base salary, Tatcha offers a competitive benefits package to eligible employees, including medical insurance, dental insurance, vision insurance, life insurance, accident insurance, critical illness insurance, disability insurance, retirement savings plans and company match, paid family leave, education-related programs, and paid holidays. Tatcha is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All employment is decided on the basis of qualifications, experience and business need. Tatcha will consider for employment all qualified applicants with criminal histories in a manner consistent with applicable law. What's your citizenship / employment eligibility?* The following questions are entirely optional. To comply with government Equal Employment Opportunity and/or Affirmative Action reporting regulations, we are requesting (but NOT requiring) that you enter this personal data. This information will not be used in connection with any employment decisions, and will be used solely as permitted by state and federal law. Your voluntary cooperation would be appreciated. Learn more .
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Keywords: Tatcha, San Francisco , Director, NA Retail Marketing & Sales, Advertising , San Francisco, California

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