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Senior Creative Strategist

Company: Knewin
Location: San Francisco
Posted on: February 12, 2024

Job Description:

Come build The Disney of the 21st Century with us! At Inkitt, we believe every author should have an equal opportunity to succeed. Our mission is to discover hidden talents and turn them into globally successful authors. Traditional publishing often leaves authors behind with human editors responsible for selecting books fit for publication. Inkitt is a pioneer at the forefront of data-driven publishing. By inventing an algorithm which analyzes users' reading behavior to identify hits, we have removed subjectivity from the traditional publishing equation. This gives Inkitt the unique ability to discover hidden talents that might otherwise have gone unnoticed Are you a builder? We are looking for thechange-makersof the world; the people who build the blueprint anytime they are unsatisfied with the status quo.Come build The Disney of the 21st Century with us by developing our books, audiobooks, creation of games, TV shows and movies! What you'll do

  • Read books/watch series, identify USPs and key moments, and translate into creative briefs
  • Partner with the UA team to brainstorm, optimize and provide creative direction based on best practices, historical learnings, and competitive trends
  • Act as a story "producer": compile learnings on assigned stories and work with Content team to optimize content retrospectively
  • Ideate and brief new creatives on story and brand level
  • Oversee creative production lifecycle of respective briefs and provide feedback to designers
  • Stay on top of trends and competitors' strategy; find the next breakout format and/or platform.
  • Write Creative Briefs and work directly with Creative Service team in developing ad concepts
  • Build a pipeline of creatives that align with key marketing beats and/or evergreen initiatives Who you are:
    • 4+ years of experience in leading creative strategy for paid marketing campaigns.
    • Experience in managing UA campaigns on mobile and desktop; expertise in working with new social platforms and Influencers is a plus.
    • Some experience with PR and brand communications.
    • Knowledgeable in pre and post-install UA KPIs.
    • Strong understanding of full funnel marketing and its relationship to storytelling through ads.
    • Experience in managing end-to-end creative development with ability to effectively communicate creative concepts to designers and writers.
    • Proven track record of driving successful marketing campaigns and initiatives that have resulted in direct user acquisition and revenue growth.
    • Strong analytical skills and data-driven thinking.
    • Excellent verbal and written communication skills.
    • Ability to manage and work on multiple game titles.
    • Proven ability to meet deadlines and work on multiple projects simultaneously.
    • Highly organized with an acute attention to detail. What we offer:
      • Stock options for all full-time employees! We believe everyone deserves a piece of ownership for when we become the Disney of the 21st Century
      • Newly launched 401k to help you save and invest in your future (US)
      • Health benefits that align with your local market, offering a variety of different coverages for medical, dental and vision
      • A hybrid model in San Francisco and Berlin offices where 3 days per week are dedicated to in-person collaboration in parallel with remote work
      • Lunches served in San Francisco Tuesday, Wednesday, Thursday
      • Lunches and dinners served in Berlin Tuesday, Wednesday, Thursday
      • Professional coaching for People Managers and employees who have been with Inkitt for 2+ years
      • Dedicated budget for team-building events
      • Employee Referral Bonus
      • Free access to our Galatea App, get your read on
      • Unlimited budget for self-development books, on us
      • Donation to charity of your choice on your work anniversary
      • Stocked micro-kitchens with snacks and drinks to keep you energized
      • Class Pass health club for US Inkers to feel their best!
      • Berlin'ers gym membership
      • Berlin'ers virtual assistant
      • Arguably the best perk? Getting to bring your fur-ever friend to our Berlin and San Francisco offices How we've been doing:
        • How we've been doing:
        • We're a well-funded, mission-driven, series B company with top-tier investors like NEA, HV Capital, and Kleiner Perkins. Recently, Inkitt has raised $59 million, which is one of the largest Series B funding rounds on record for a Berlin-based business. We believe we have a breakthrough idea that will disrupt the publishing industry while changing undiscovered authors' lives for the better
        • We're the 8th fastest-growing company in Europe, and 1st in Germany!
        • We're excited to share we've signedEntertainment 360to represent Inkitt and our authors in the world of film and television! $90,000 - $130,000 a yearAt Inkitt, we strive to build a company culture and provide employment opportunities based on diversity and inclusion. We believe every author should have an equal opportunity to succeed, as should our team members. As a growing team from 20+ countries, we welcome everyone to apply. We look forward to hearing from you! Check out ourCareers Blog Follow us onInstagram&LinkedIn!
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Keywords: Knewin, San Francisco , Senior Creative Strategist, Advertising , San Francisco, California

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