Senior Media Strategist

Company: squareup.com
Location: San Francisco
Posted on: September 21, 2023

Job Description:

It all started with an idea at Block in 2013. Initially built to take the pain out of peer-to-peer payments, Cash App has gone from a simple product with a single purpose to a dynamic ecosystem, developing unique financial products, including Afterpay/Clearpay, to provide a better way to send, spend, invest, borrow and save to our 47 million monthly active customers. We want to redefine the world's relationship with money to make it more relatable, instantly available, and universally accessible.

Today, Cash App has thousands of employees working globally across office and remote locations, with a culture geared toward innovation, collaboration and impact. We've been a distributed team since day one, and many of our roles can be done remotely from the countries where Cash App operates. No matter the location, we tailor our experience to ensure our employees are creative, productive, and happy.

Check out our locations, benefits, and more at cash.app/careers. We are seeking an experienced Senior Media Strategist to join our Marketing team, supporting both the US & UK markets. As Senior Media Strategist, you will play a crucial role in developing and implementing effective full funnel media strategies to drive brand awareness, consideration and conversion of the Afterpay/Clearpay product.You will be responsible for developing comprehensive media plans, ensuring creative consistency and overseeing execution.You Will:

• Develop effective media plans xChannels to drive Afterpay/Clearpay's business goals
• Own the creative strategy across all media touch points, ensuring strong creative consistency in all ad units & placements
• Own and optimize the customer journey across all media touchpoints, including landing page optimization on web and app
• Create targeting and segmentation strategy to support overarching Afterpay/Clearpay customer strategy
• Conduct research and analysis of target markets, consumer behavior and media trends for campaign execution
• Collaborate with brand marketing, integrated marketing & paid growth team to build seasonal and ad hoc media plans
• Manage agency implementation & execution of media
• Partner with the Analytics team to track, measure and report on campaign performance. Provide regular updates and insights to stakeholders
• Stay on top of media trends and constantly bring new opportunities to businessQualificationsYou Have:
  • 8+ years of media strategy & planning experience
  • Deep understanding of programmatic advertising (Display, CTV, Streaming, Native Ads)
  • Creative minded
  • Full funnel marketing experience working both with brand and performance media
  • Analytical thinker and strong ability to problem solve
  • Collaborative team member who enjoys working cross-functionally across teamsAdditional InformationBlock takes a market-based approach to pay, and pay may vary depending on your location. U.S. locations are categorized into one of four zones based on a cost of labor index for that geographic area. The successful candidate's starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. These ranges may be modified in the future.
    
    Zone A: USD $152,100 - USD $185,900
    Zone B: USD $141,500 - USD $172,900
    Zone C: USD $133,800 - USD $163,600
    Zone D: USD $121,700 - USD $148,700To find a location's zone designation, please refer to this resource . If a location of interest is not listed, please speak with a recruiter for additional information.Full-time employee benefits include the following:
    • Healthcare coverage (Medical, Vision and Dental insurance)
    • Health Savings Account and Flexible Spending Account
    • Retirement Plans including company match
    • Employee Stock Purchase Program
    • Wellness programs, including access to mental health, 1:1 financial planners, and a monthly wellness allowance
    • Paid parental and caregiving leave
    • Paid time off (including 12 paid holidays)
    • Paid sick leave (1 hour per 26 hours worked (max 80 hours per calendar year to the extent legally permissible) for non-exempt employees and covered by our Flexible Time Off policy for exempt employees)
    • Learning and Development resources
    • Paid Life insurance, AD&D, and disability benefits
    • Additional Perks such as WFH reimbursements and free access to caregiving, legal, and discounted resourcesThese benefits are further detailed in Block's policies. This role is also eligible to participate in Block's equity plan subject to the terms of the applicable plans and policies, and may be eligible for a sign-on bonus. Sales roles may be eligible to participate in a commission plan subject to the terms of the applicable plans and policies. Pay and benefits are subject to change at any time, consistent with the terms of any applicable compensation or benefit plans.US and Canada EEOC StatementWe're working to build a more inclusive economy where our customers have equal access to opportunity, and we strive to live by these same values in building our workplace. Block is a proud equal opportunity employer. We work hard to evaluate all employees and job applicants consistently, without regard to race, color, religion, gender, national origin, age, disability, pregnancy, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.We believe in being fair, and are committed to an inclusive interview experience, including providing reasonable accommodations to disabled applicants throughout the recruitment process. We encourage applicants to share any needed accommodations with their recruiter, who will treat these requests as confidentially as possible. Want to learn more about what we're doing to build a workplace that is fair and square? Check out our I+D page .Additionally, we consider qualified applicants with criminal histories for employment on our team, and always assess candidates on an individualized basis.Block, Inc. (NYSE: SQ) is a global technology company with a focus on financial services. Made up of Square, Cash App, Spiral, TIDAL, and TBD, we build tools to help more people access the economy. Square helps sellers run and grow their businesses with its integrated ecosystem of commerce solutions, business software, and banking services. With Cash App, anyone can easily send, spend, or invest their money in stocks or Bitcoin. Spiral (formerly Square Crypto) builds and funds free, open-source Bitcoin projects. Artists use TIDAL to help them succeed as entrepreneurs and connect more deeply with fans. TBD is building an open developer platform to make it easier to access Bitcoin and other blockchain technologies without having to go through an institution.
      #J-18808-Ljbffr

Keywords: squareup.com, San Francisco , Senior Media Strategist, Advertising , San Francisco, California