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Marketing Manager

Company: Alto Experience
Location: San Francisco
Posted on: May 28, 2023

Job Description:

Alto is a destination for innovative, intellectually curious, and forward thinking people - we are disrupting the rideshare industry with a revolutionary, elevated experience and sustainable business model! In order to achieve this, Alto hires W-2 employee drivers, maintains a branded fleet of vehicles, and is transitioning to an all-electric fleet in 2023. The company is rapidly growing, having raised a $45M Series-B in 2021 and is accelerating towards a nationwide expansion; today Alto operates in Los Angeles, Dallas, Washington D.C., Miami, San Francisco, and Houston. Alto is seeking a passionate, self-starting Marketing Manager to help lead and execute the company''s expansion into San Francisco. This is a critical hire who will be the go-to expert for all things SF within the Alto marketing team while developing and executing against multichannel strategies to drive awareness, trial, and retention among Silicon Valley residents seeking a better rideshare experience. Included in this scope is the planning and execution of local marketing efforts, including partnerships, local events activations, and field marketing. They will be tasked with building a strong presence for Alto among the events, institutions, and organizations that have strong affiliations with Alto''s target customers, working closely with the Alto corporate office to optimize messaging and activations to the SF market and the specific events/partnerships associated with each activation . They will be a full partner in the development of Local Marketing Plans from a strategic perspective and will be accountable for market-level customer acquisition and trip goals. They will be required to generate creative ideas to achieve and execute the goals defined in these plans. Job Responsibilities: Plan and execute all local partnerships and events to achieve specific market-level growth targets Work closely with the corporate team to develop local marketing strategy with the objectives of driving awareness, trial, and retention among core consumer targets. Create and manage key partnerships with local businesses and organizations (charitable, social, and educational) in alignment with Alto''s goals and objectives. Guide day-to-day development and execution of marketing activities and events in the SF market based on approved plans and direction from their Manager. Produce a local marketing calendar that includes local activations & partnerships. Collaborate with the marketing team to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs. Strategize, order and deliver promotional items to support partnerships & events. Manage local marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, donations. Act as the ''eyes and ears'' of Alto in the SF market, maintaining awareness of and communicating updates related to local market context; competitive activity; and other updates with potential or actualized impacts to Alto''s business. Qualifications: BA/BS required. Advertising, Marketing, Communications, Business or related degree preferred. 2-3 years of marketing experience preferred. Excellent interpersonal and communication skills, both written and oral. Strong creative instincts. Organized and able to work on multiple projects/tasks simultaneously. Detail oriented, strong problem solving skills and a team player. Basic Excel and budget management capabilities Deep familiarity with the SF market Valid Drivers License Required What you''ll get: Competitive base salary + equity in a rapidly growing company Health/dental/vision insurance and 401k with employer matching Hybrid remote/onsite flexibility Unlimited PTO Generous credit to ride Alto

Keywords: Alto Experience, San Francisco , Marketing Manager, Advertising , San Francisco, California

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