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Head of Marketing Technology

Company: CloudFlare
Location: San Francisco
Posted on: March 20, 2023

Job Description:

What we're looking for
As the Head of Marketing Technology, you will run the Technology group for Cloudflare. You will lead a cross functional team of internal stakeholders and work with external agencies/partners.
Primary responsibilities

  • Define and deliver Cloudflare's marketing technology architecture and roadmap
  • Set a high bar for what marketing analytics can deliver, and develop the team to meet this bar
  • Design/assemble flexible platforms that address ever-changing industry requirements around privacy, performance, and security
  • Partner with leaders across the organization and industry (including leading Martech vendors) to develop new capabilities MarTech management


    • Drive a "can do" attitude that supports the business and delivers quality quickly and efficiently
    • "Own" the full process end to end, from paid and owned media campaigns, through our customer-facing landing pages, our lead qualification systems, to the hand-off to sales and the tracking of MQLs
    • Act as an effective thought partner, coach, and mentor to our marketing analytics team and help instill management best practices in its operations

      Work across the org

      • Cooperate with leaders and teams across the organization to drive company-wide initiatives
      • Get things done effectively when co-leadership and support are required from our SalesOps and Enterprise IT organizations
      • Drive increasingly ambitious "internal SLAs" with our demand generation teams (acquisition and expansion), as well as our brand and pay-as-you-go teams. "The buck stops here" on MarTech and Marketing operations

        Team building

        • Hire, manage, develop, motivate, and retain a high-performing team across MarTech.

          The ideal candidate

          • Has proven experience architecting, planning, evolving and managing MarTech in a rapidly growing B2B environment
          • Has successfully led and managed a marketing analytics team, and knows how to recruit, develop, motivate and retain a high performing marketing analytics team
          • Can operate both strategically as well as operationally and tactically as needed
          • Is a terrific leader who can articulate a coherent and compelling vision AND a very effective manager who gets things done quickly, thoughtfully, and with great attention to detail
          • Thrives in a collaborative, team-based environment
          • Has passion for the cutting edge and for continuous striving for best-in-class in MarTech.

Keywords: CloudFlare, San Francisco , Head of Marketing Technology, Advertising , San Francisco, California

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