Head of Marketing Technology

Company: CloudFlare
Location: San Francisco
Posted on: March 20, 2023

Job Description:

What we're looking for
As the Head of Marketing Technology, you will run the Technology group for Cloudflare. You will lead a cross functional team of internal stakeholders and work with external agencies/partners.
Primary responsibilities

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• Define and deliver Cloudflare's marketing technology architecture and roadmap
  
• Set a high bar for what marketing analytics can deliver, and develop the team to meet this bar
  
• Design/assemble flexible platforms that address ever-changing industry requirements around privacy, performance, and security
  
• Partner with leaders across the organization and industry (including leading Martech vendors) to develop new capabilities MarTech management
  
  Management
  
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  • Drive a "can do" attitude that supports the business and delivers quality quickly and efficiently
    
  • "Own" the full process end to end, from paid and owned media campaigns, through our customer-facing landing pages, our lead qualification systems, to the hand-off to sales and the tracking of MQLs
    
  • Act as an effective thought partner, coach, and mentor to our marketing analytics team and help instill management best practices in its operations
    
    Work across the org
    
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    • Cooperate with leaders and teams across the organization to drive company-wide initiatives
      
    • Get things done effectively when co-leadership and support are required from our SalesOps and Enterprise IT organizations
      
    • Drive increasingly ambitious "internal SLAs" with our demand generation teams (acquisition and expansion), as well as our brand and pay-as-you-go teams. "The buck stops here" on MarTech and Marketing operations
      
      Team building
      
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      • Hire, manage, develop, motivate, and retain a high-performing team across MarTech.
        
        The ideal candidate
        
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        • Has proven experience architecting, planning, evolving and managing MarTech in a rapidly growing B2B environment
          
        • Has successfully led and managed a marketing analytics team, and knows how to recruit, develop, motivate and retain a high performing marketing analytics team
          
        • Can operate both strategically as well as operationally and tactically as needed
          
        • Is a terrific leader who can articulate a coherent and compelling vision AND a very effective manager who gets things done quickly, thoughtfully, and with great attention to detail
          
        • Thrives in a collaborative, team-based environment
          
        • Has passion for the cutting edge and for continuous striving for best-in-class in MarTech.
          

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