Growth Marketing Lead

Company: Prologis
Location: San Francisco
Posted on: January 26, 2023

Job Description:

Prologis is the global leader in logistics real estate. We own, manage and develop high-quality properties in the world's most vibrant centers of commerce, with over 1 billion square feet in 19 countries, over $200B of gross AUM. Some of the world's largest brands (e.g., Amazon, BMW, DHL, FedEx, Pepsi) turn to us because they know an efficient supply chain will make their businesses run better, and a strategic relationship with Prologis will create a competitive advantage. As a top ranked U.S. company among the Global 100 Most Sustainable Corporations in the World, we take our global footprint seriously.Job Title:Growth Marketing LeadCompany:PrologisIn 2022 a new Marketing leadership team was formed to establish Prologis' marketing infrastructure and enhance capabilities to help drive awareness and consideration for its growing Prologis Essentials platform. The Marketing leadership team plays a critical role in the success of the business units across its operations, energy & sustainability, mobility and workforce. The Marketing team is composed of dedicated experts across critical marketing disciplines, with a passion for supporting Prologis and its customers to reduce the world's carbon footprint while also increasing revenue and profitability. - -We are looking for an outstanding data-driven and creative-minded Growth lead to add to our Marketing Team. In this role, you will report to the Director of Global Digital Marketing and work closely with product marketing and sales teams to play a major role in building and scaling our growth engine. You will be responsible for creating and executing awareness and demand generation marketing campaigns across digital channels that enable the company to achieve our revenue targets. - -

• Drive the growth of brand awareness, lead generation and engagement within our target segments using digital acquisition channels to generate interactions and conversions -
• Plan, develop, and execute demand generation and marketing campaigns, including digital advertising, email / marketing automation, account based marketing, and other digital programs that feed our sales teams with MQLs - -
  • Develop multi-touch omnichannel nurture programs to engage prospects, collect their 1st party data and move them along the B2B buy cycle toward conversion -
  • Support data hygiene in Salesforce, including building and maintaining account hierarchies and developing best practices -
  • Partner closely with sales / revenue operations to continually improve and refine lead scoring, waterfall metrics, lead flow process, and ensure optimal flow through the lead lifecycle -
  • Proven success in working with cross-functional teams, including Product, Product Marketing, Sales Ops, and Creative to create and execute against shared goal -
  • Partner with Creative and Technology leads on the design-build of high performing digital ad campaigns and complex lead nurture streams -
    • Partner with Web Product and Analytics leads on design-build of CRO program, implementing strong A/B, multivariate testing and personalization programs on our web properties -
    • A passion for transforming every customer touch point into a unique and timely experience that pushes users along the B2B buy cycle - -
    • Measure and iterate on media mix and the ROI impact using LTV and CAC metrics -
    • Ability to track user behavior through their digital impressions/intent signals and infer data-driven insights to drive appropriate next best actions -
    • Deep SME in the marketing technology stack, with proficiency in CRM (ie, email and marketing automation), digital analytics and attribution modelling -
      • Ambitious self-starter who islaser focused on driving efficiency of spend and business impact (ie, MQL/SQL targets) -
      • An eye for detail with critical thinking skills to execute efficiently -To Be Successful, You'll Need--- -
        • 5+ years of B2B growth or demand gen marketing experience to design and execute digital campaigns to drive awareness, engagement, conversion, upsell/cross-sell, and advocacy -
        • Fortune 1000 experience. B2B strongly preferred. - -
        • Experience across multiple go-to-market motions a plus: enterprise demand gen, account-based marketing (ABM), ecommerce/growth hacking -
        • Expert with performance marketing and managing paid media agency relationships -
        • Expert with CRM and marketing automation tools (eg, Pardot, Marketo, Hubspot)
          • Strong analytical skills to understand and interpret data and use it to drive campaigns and growth experiments -
          • Not a creative, but someone that knows how to get the best work from a creative team -
          • Experience with engaging content creation for awareness and demand generation campaigns -
          • Project management skills and the ability to manage multiple priorities effectively -
          • Collaborative team player and self-starter, able to work well with senior leadership -
            • Experience growing a database organically and generating warm leads for sales -
            • Creative, innovative, resourceful, with the ability to work successfully in an ever-changing environment with competing priorities -All full-time roles in the US come with a robust benefits package which includes healthcare, dental, and vision insurance for employees and eligible dependents. Prologis also offers several other wellness, financial, and work/lifestyle-specific benefits. Our 401(k) retirement plan has a company match of 50% up to 12% of eligible compensation. We also offer generous PTO with a starting accrual of 22 days a year in addition to paid holidays and volunteer time.Hiring Salary Range of: $109,000.00 - $143,000.00. Salary and whole compensation package (bonus target & LTI) to be determined by the candidate's location, education, experience, knowledge, skills, and abilities, as well as internal equity and alignment with market data. -#LI-TA1#LI-HybridPeople FirstEach of us working at Prologis plays an essential role in the enduring success of our company. We value people who are decisive, courageous and adaptable. While we are one company, locations and departments operate with autonomy and accountability. Individuals take the initiative here.When you join Prologis, you work shoulder to shoulder with some of the top talent in the industry to do the best work of your career. Every employee belongs. Every employee contributes. Employees advance their careers here.As a successful global enterprise, Prologis has never lost sight of what matters most, our strong belief that our people are the most important part of our business. And because of that, we provide a generous total rewards package and take a lot of time to focus on quality management and leadership development. People come first here.All job offers are contingent upon successful completion of drug screen and background verification. Prologis is an Equal Opportunity/Affirmative Action employer and all qualified applicants will receive consideration for employment without regard to race, color, religions, sex, national origin, sexual orientation, gender identity, disability status, protected veteran status, or any other characteristic protected by law.Employment Type:Full timeLocation:San Francisco, CaliforniaAdditional Locations:Denver, ColoradoAs a condition to the commencement of your employment, Prologis requires proof of full vaccination against COVID-19. You are considered fully vaccinated two (2) weeks after your second dose in a two-dose series, such as the Pfizer, Moderna or Novavax vaccines, or two (2) weeks after a single-dose vaccine, such as the Johnson & Johnson vaccine. In addition, all employees must have at least one vaccine booster when eligible. Prologis will consider requests for a reasonable accommodation as to the vaccination requirement on the basis of a disability or sincerely-held religious belief in accordance with applicable law.

Keywords: Prologis, San Francisco , Growth Marketing Lead, Advertising , San Francisco, California