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Head of Performance Marketing

Company: Workato
Location: San Francisco
Posted on: November 26, 2022

Job Description:

About Workato Workato is the only integration and automation platform that is as simple as it is powerful - and because it's built to power the largest enterprises, it is quite powerful. Simultaneously, it's a low-code/no-code platform. This empowers any user (dev/non-dev) to painlessly automate workflows across any apps and databases. We're proud to be named a leader by both Forrester and Gartner and trusted by 7,000+ of the world's top brands such as Box , Grab , Slack , and more. But what is most exciting is that this is only the beginning. Why join us? Ultimately, Workato believes in fostering a flexible, trust-oriented culture that empowers everyone to take full ownership of their roles . We are driven by innovation and looking for team players who want to actively build our company. But, we also believe in balancing productivity with self-care . That's why we offer all of our employees a vibrant and dynamic work environment along with a multitude of benefits they can enjoy inside and outside of their work lives. If this sounds right up your alley, please submit an application. We look forward to getting to know you! Also, feel free to check out why:

  • Business Insider named us an "enterprise startup to bet your career on"
  • Forbes' Cloud 100 recognized us as one of the top 100 private cloud companies in the world
  • Deloitte Tech Fast 500 ranked us as the 17th fastest growing tech company in the Bay Area, and 96th in North America
  • Quartz ranked us the #1 best company for remote workers Responsibilities We are looking for a Head of Performance Marketing . In this role, you will be responsible to:
    • Help us raise the bar for B2B marketing by reinventing the playbook. This includes launching types of creatives and testing new mediums traditionally overlooked in B2B
    • Own Workato's paid acquisition channels globally: LinkedIn, Search/SEM, Content Syndication, Facebook/Instagram, Youtube, Display and more - with the north star of sourced and influenced pipeline and revenue
    • Lead a team: attract and retain top talent, create or modify processes and build the culture of data-driven marketing
    • Drive strategy based on data. Be in the front-line of our GTM expansion by piloting new market strategies and informing the leadership to prioritize which campaigns to scale, hold or fold
    • Artfully work cross-functionally with sales, brand, design, product marketing and web to test and iterate quickly while coming up with new messaging and solutions to pilot in the market
    • Relentlessly experiment different targeting, messaging, ad images and copy to strike the balance between scale and cost efficiency.
    • Initiate or influence tech purchase or renewal decisions Requirements Qualifications / Experience / Technical Skills
      • 5+ years in software performance marketing experience (B2B or B2C)
      • 2+ years of management experience
      • Must be able to show quantitative track record of innovation and scale, quarter-over-quarter Soft Skills / Personal Characteristics
        • An outside-the-box thinker with a great eye for the creatives (does not have to write copy but recognizes what is great. Understands which ads may go viral and why)
        • Understanding of behavioral psychology is unnegotiable
        • Strategic mind who can dissect and organize analytically
        • Diligent thinker who gets things done without overlooking important details Preferred Qualifications (nice-to-have's):
          • Experience with Facebook/Instagram, Youtube, Display (Adroll, Google, Terminus) Ads, Metadata.io and LinkedIn
          • Experience with Salesforce and Marketo
          • E-mail marketing or copywriting experience
          • CRO/LPO experience

Keywords: Workato, San Francisco , Head of Performance Marketing, Advertising , San Francisco, California

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