Product Marketing Manager

• Deeply understand our users, conducting customer and competitive research
• Write data-driven marketing briefs to inform creative development and media planning
• Own messaging and positioning across the full marketing funnel
• Shape marketing and product strategy bridging long-term vision and short-term execution
• Work across the company on launches, developing cross-channel go-to-market plans
• Conduct channel and creative testing to optimize performance
• Build customer segmentation, targeting and personas to deliver personalized messaging that is reinforced across our channels, communicating the right features and content to the right audience
• Analyze product performance, synthesize customer feedback and advocate improvementsYou Are:
  • Analytically driven. You're motivated to bring together qualitative and quantitative insights to identify untapped opportunities and shape strategy.
  • Entrepreneurial. You're a self-starter who loves to own things end-to-end. You don't ask for permission; you're too busy making things happen.
  • Hyper-Organized. Quite simply, you get things done. You achieve results on time and on deadline while communicating progress along the way.
  • Customer-Obsessed. You are deeply empathetic, constantly putting yourself in the shoes of our potential members.
  • Creative. You can partner with our creative team to ideate and develop new campaigns and brand moments across the funnel
  • Collaborative. You bring great ideas to the table and seek out how to include others to make your ideas even better. People value your opinions and love that you respect theirs.
  • Impactful. You're deeply mission-driven. You care about doing meaningful work that impacts people's lives. Minimum Qualifications:
    • 5+ years experience in product marketing with strong track record of performance
    • Experience being resourceful, action and detail-oriented, with a high ownership mindset to deliver measurable impact
    • Demonstrated ability to create narratives targeted to different segments, delivering clear outcomes and a call to action
    • Passion to proactively and quickly learn new technologies and ability to explain key end-user scenarios and technical architectures to both technical and non-technical audiences
    • Analytical skills and a demonstrated ability to use data to build and present business cases to key stakeholders
    • Experience collaborating cross-functionally and building consensus among multiple stakeholders in an entrepreneurial, high-expectation environmentPreferred Qualifications:
      • Management consulting experience in advertising or media businesses
      • Digital advertising experience including understanding of digital advertising modelsWHY JOIN FORWARD?We don't want to just move dollars around the healthcare industry - we want to rebuild it and fix it. All of it. You'd be a major part of the story behind one of the most ambitious startup attempts of the past decade and you'd work with a team of people who want to use their talents for good.Our Commitment to Diversity and Inclusion: We deeply understand the value of bringing together a team with different perspectives, educational backgrounds, and life experiences, and we prioritize diversity within our team. We encourage people from underrepresented backgrounds to apply.We are an equal opportunity employer. In accordance with anti-discrimination law, it is the purpose of this policy to effectuate these principles and mandates. We prohibit discrimination and harassment of any type and affords equal employment opportunities to employees and applicants without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. We conform to the spirit as well as to the letter of all applicable laws and regulations. Pursuant to the San Francisco Fair Chance Ordinance and the Los Angeles Fair Chance Initiative for Hiring, we will consider for employment qualified applicants with arrest and conviction records.

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