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Social Media Marketing Specialist

Company: Recruitics
Location: Lafayette
Posted on: August 7, 2022

Job Description:

Data-Powered Recruitment Marketing Platform
Our mission is to make it easy for companies to attract and hire great talent
A Premier Google Partner powered by marketing professionals, Recruitics, helps the most identifiable brands successfully attract their workforce through proven data-driven strategies, marketing, and advertising. Our specialty is building client confidence on a solid foundation of emerging tech, creative media, and client services. Together, we strive to set an example for our company, clients, and competitors in work-life flexibility, career growth, and diversity.Recruitics is a data-centric recruitment marketing agency that makes it easy for the
world's leading brands to attract and hire great talent. The company revolutionized -
recruitment advertising in 2012 with the introduction of the world's first recruitment
marketing analytics and optimization platform. This innovative platform now powers
Recruitics' industry-leading suite of talent attraction solutions which include -
programmatic job ad advertising, targeted advertising, brand awareness, and -
candidate sourcing and engagement.
Job Description
The Senior Campaign Manager role on the Media Team is a key function responsible
for the oversight, growth, and delivery of Paid Social advertising. The media this -
individual is responsible for overseeing includes Facebook, Twitter, LinkedIn, -
Snapchat, and TikTok. This position may also have management responsibilities. -
S/he will be deployed on specific strategic accounts to deliver outstanding results -
for our clients and will also be responsible for deploying his/her team to do the -
same. -

Key responsibilities
Campaign Setup -

  • Work in platform to configure campaigns - setup budgets, targeting, creative -
    and run dates
  • Validate budgets against allocated POs
  • Install and configure pixels to track events and create remarketing -
    audiences. Partner with the Client Integrations team to guide proper event -
    configuration. -
  • Use platform expertise to ensure campaigns are properly configured to -
    deliver against the campaign goals
  • Deliver a seamless client onboarding experience on new accounts
  • Write ad copy as needed to align with platform specifications and best -

    Campaign Optimization

    • Monitor ongoing performance to identify areas of opportunity
    • Adjust campaigns based on learnings to elevate performance: identify new -
      audiences, refine objective-based strategies, adjust ad formats, etc.
    • Track spend to ensure pace aligns with campaign goals. Adjust as needed to -
      ensure the media paces appropriately.
    • Communicate with internal teammates to ensure ongoing campaign -
      performance and updates are understood.

      Campaign Reporting

      • Empower the Marketing and Client Strategy Teams with updates and -
        performance details
      • Deliver reporting at agreed upon intervals to demonstrate the outcomes of -
        this media
      • Demonstrate media expertise in how data is understood and information -
        synthesized to articulate a data story
      • Communicate campaign insights and recommendations - these will help -
        elevate the discussion around this media in the conversation with clients. -

        Drive standards into delivery and the team -

        • Establish and document key information about accounts and setups and -
          ensure information is accurate and updated as needed.
        • Establish and deliver against agreed upon procedures to enable scale
        • Monitor queue of work to ensure SLAs are met on assigned accounts
        • Using platform expertise, partner with Director, Paid Social to support -
          organizational education

          Key skills

          • Extremely detail oriented and able to manage multiple projects concurrently.
          • Values building and growing relationships. Skilled at teaching, growing -
          • Expert knowledge of Paid Social Media Strategies across platforms like -
            Facebook, Twitter, Snapchat, TikTok and LinkedIn
          • Advanced understanding of digital advertising platforms and technology -
            (DSPs, Google Ads, Facebook Ads, TikTok etc.)
          • Process driven and scale oriented.
          • Skilled oral and written communicator with the ability to work with distributed
            teams to drive results.
          • Knowledge and use of collaboration tools like JIRA, Confluence, Asana, etc.
          • Thirst for knowledge and openness to learn.
          • Familiarity with recruitment marketing and/or talent attraction a huge plus.

            Education and Experience

            • 5-8 years of experience in Marketing roles
            • 3+ years of experience in Facebook Ads, Twitter Ads, LinkedIn Ads, -
            • Bachelor's degree in Business, Communications, Marketing or -
              commensurate experience
              Recruitics offers medical, dental, vision benefits, as well as a 401k program, for all eligible full time employees. Applicants must be at least 18 years old to apply. Recruitics is an equal opportunity employer. We value a culture of inclusion and diversity within our workforce and are committed to maintaining a workplace free from prohibited employment conduct, including discrimination or harassment based on race, color, national origin, sex, age, religion, disability, genetic information, sexual orientation, gender identity or expression, marital status, domestic partner status, civil partnership, status as a covered veteran, status in the Uniformed Services of the United States, citizenship and any other characteristic protected by State and Federal law.

Keywords: Recruitics, San Francisco , Social Media Marketing Specialist, Advertising , Lafayette, California

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