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Marketing Analyst (Social Media)

Company: Crunchyroll
Location: San Francisco
Posted on: August 7, 2022

Job Description:

Who We Are

We're a cast of characters working to shine a spotlight on anime. Crunchyroll is an international business focused on creating both online and offline experiences for fans through content (licensed, co-produced, originals, distribution), merchandise, events, gaming, news, and more. Visit our About Us pages for more information about our collection of brands.

Crunchyroll COVID-19 Hiring Status

Crunchyroll employees are currently working from home, and we are still conducting remote interviews and hiring during this time. This role is expected to start remotely, and we'll work closely with you as we understand every person has unique circumstances.

Location: San Francisco

Our headquarters is located in downtown San Francisco, where our group of cross-functional experts assemble to create experiences for our passionate communities.

Marketing Analyst (Social Media)

We're looking for a forward-thinking and experienced individual who can drive analytics and lead research across Crunchyroll's global social media channels while delivering concrete insights with timely reporting.

The Marketing Analyst will assess content and campaign performance, using data to support management with strategic business decisions. This position requires candidates with a solid understanding of social media algorithms and critical metrics, experience using analytics tools, outstanding attention to detail, and strong interpersonal skills.

Responsibilities

  • Manage and present weekly, monthly, quarterly, and annual social media reports with a focus on performance metrics and community insights.
  • Actively identify trends across all platforms and provide timely recommendations to harness them.
  • Collaborate with social media team members to challenge or validate assumptions on what works best across social channels with experimentation to evolve methodologies and boost performance.
  • Research opportunities for growth; including new and existing social channels, under-served audience segments, and international expansion.
  • Manage strategy and process of social media-related website analytics coming from social media sources, ensuring efficient tracking of content over time.
  • Build and maintain data analytics dashboards and reporting frameworks. Create data visualizations from large data sets as required.
  • Provide education and training for team members on using social media data and effectively presenting analysis and insights.
  • Keep up with social media, marketing, and industry updates and trends on all platforms.

    Qualifications

    • 3-4 years demonstrated ability as a social media analyst or marketing analyst for an entertainment/digital media company.
    • Bachelor's degree with an emphasis on business, mathematics, statistics, or related quantitative field.
    • Proven experience with website analytics tools such as Google Analytics and/or Amplitude.
    • Deep understanding of social media channels and algorithms, with demonstrated experience finding opportunities for optimization, evaluating initiatives, and communicating them.
    • Experience using social media analytics and publishing tools such as Khoros, SocialBakers/Emplifi, Hootsuite, Sprout Social, Sprinklr, Talkwalker, Brandwatch, or others.
    • Proficient user of Microsoft Office (Excel, PowerPoint, Word) and Google Suite Tools (Sheets, Slides). Experience with MS Excel Macros is a plus.
    • Passion for experimentation and learning new things about target audiences and engaging content.
    • Highly-motivated self-starter who thrives with minimal direction or mentorship.
    • Respect and familiarity with anime and its fandom communities.

      Benefits: San Francisco Office

      • Competitive salary
      • "Use What You Need" time away from work policy
      • Medical, dental, vision, STD, LTD, and life insurance
      • Health care and dependent care FSA
      • 401(k) plan with employer match
      • Employer paid commuter benefit
      • On-site gym, showers, yoga, and wellness classes
      • Support program for new parents
      • Catered lunch 4 days per week
      • Fun, passionate and skilled co-workers
      • Pet friendly - pet insurance and dog friendly office

        Questions about Crunchyroll's hiring process? Please check out our FAQ

        Please beware of recent scams to online job seekers. Those applying to our job openings will only be contacted directly from @crunchyroll.com and @ellation.com email accounts. If you have any questions of the authenticity of an Ellation or Crunchyroll job offer, please contact recruiting@crunchyroll.com before giving away any information.

        About Crunchyroll

        Crunchyroll connects anime and manga fans across 200+ countries and territories with the content and experiences they love. In addition to free ad-supported and subscription premium content, Crunchyroll serves the anime community across events, theatrical, games, consumer products, collectibles and manga publishing.

        Anime fans have access to one of the largest collections of licensed anime through Crunchyroll and translated in multiple languages for viewers worldwide. Viewers can also access simulcasts - top series available immediately after Japanese broadcast.

        The Crunchyroll app is available on over 15 platforms, including all gaming consoles.

        Crunchyroll, LLC is an independently operated joint venture between US-based Sony Pictures Entertainment, and Japan's Aniplex, a subsidiary of Sony Music Entertainment (Japan) Inc., both subsidiaries of Tokyo-based Sony Group Corporation.

        Our Company Values

        You'll see these in action if we're lucky enough to have you:
        • Courage - When we overcome fear, we enable our best selves.
        • Curiosity - We are curious, which is the gateway to empathy, inclusion, and understanding.
        • Service - We serve our community with humility, enabling joy and belonging for others.
        • Kaizen - We have a growth mindset committed to constant forward progress.

          We are an equal opportunity employer and value diversity at Crunchyroll. Pursuant to applicable law, we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Crunchyroll, San Francisco , Marketing Analyst (Social Media), Advertising , San Francisco, California

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