Social Media Manager, Corporate & Brand
Location: San Francisco
Posted on: August 7, 2022
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- Lead corporate social content strategy and development across
key channels for our audience, partnering closely with the
corporate communications team on all planned partnership
announcements, mergers and acquisitions, new product and solution
news, financial updates Assist corporate communications teams with
social media best practices and bring brand amplification
opportunities to teams for consideration.
- Own and manage the editorial strategy and content plan for the
ServiceNow News Twitter handle while supporting the ServiceNow
brand channels, proactively identifying gaps and/or whitespace for
ServiceNow to amplify its presence and create opportunities for
newsworthy moments, including paid social opportunities.
- Support senior manager and partner with community manager on
corporate content cadence and inputs into overarching editorial
- Partner with our employee storytelling content lead on relevant
corporate announcements to determine how we can best activate our
internal MVP community to amplify our key messages in social.
- Partner with our executive communications social lead in
proactively sharing social plans for corporate content in order to
ensure messaging alignment and cross-promotion opportunities for
- Drive the adoption of social best practices within the
corporate communications team and be willing to push back and
refine content as needed if it is not properly optimized for the
- Partner with governance/reporting lead to identify performance
trends and insights from published content and provide and
implement recommendations and optimizations for future
- Collaborate closely with the broader social media team and
partner agency to provide support on strategic social content plans
focused on driving awareness, engagement and buzz around the
ServiceNow brand and its key moments throughout the year.
- Stay closely abreast on competitive trends and social news
related to tech industry.
- Collaborating with manager and director on paid social
strategy, with an emphasis on major announcements and brand
- Strategic thinking: Possesses strong understanding of social,
including current trends and what's coming next, and has an
informed POV on its role in marketing; understands platform
features and audience nuances that help drive bespoke content
- Ability to extend or create buzz around events and key moments
to our social platforms and beyond.
- Proactive planning: Can see the bigger picture across a variety
of team needs and takes initiative to prioritize and plan ahead;
moves quickly to seize opportunities; enthusiastically initiates
solutions to problems.
- Communicates effectively: Encourages candid & open
communication among groups; strong and engaging written and verbal
- Creative concepting & idea development: Pushes for new creative
approaches to content and readily identifies new platform features
- Collaboration: Facilitates effective collaboration among
coworkers & cross-functionally.
- Decision quality: Considers various inputs, criteria, and
trade-offs to arrive at effective decisions.
- Self-development: Continuously improves own leadership
- Proactivity: Readily diagnoses areas for improvement and excels
at providing sound recommendations with minimal direction.
- 8+ years social media or related marketing experience with a
proven track record of success; or advanced degree with Marketing
emphasis and equivalent experience.
- Experience in B2B social media management is appreciated;
agility in hypergrowth environments necessary.
- Ability to think quickly and pivot when necessary, to counsel
partners and execute plans with a preference for a collaborative
- Resourceful, energetic, solutions-oriented, excellent
communication skills, collaborative, always trying to find ways to
improve with an empathetic approach to teamwork and
- Genuine love of social media.
- Bachelor's degree in Marketing, Communications, Business, or
related field. Additional Information
ServiceNow is an Equal Employment Opportunity Employer. All
qualified applicants will receive consideration for employment
without regard to race, color, creed, religion, sex, sexual
orientation, national origin or nationality, ancestry, age,
disability, gender identity or expression, marital status, veteran
status or any other category protected by law.
All new employees hired in the United States are required to be
fully vaccinated against COVID-19, subject to such exceptions as
required by law. If hired, you will be required to submit proof of
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Work personas are categories that are assigned to employees
depending on the nature of their work. Employees will fall into one
of three categories: Remote, Flexible or Required in Office.
Required in Office
A required in office work persona is defined as an employee who is
contracted to work from or aligned to a ServiceNow-affiliated
office. This persona is required to work from their assigned
workplace location 100% of the work week based on the business
needs of their role.
A flexible work persona is defined as an employee who is contracted
to work from or aligned to a ServiceNow-affiliated office and will
work from their assigned workplace location roughly 3 days/week or
less (generally around 40-60% of the work week). Flexible employees
may choose to work the remaining working time from their workplace
location or home. Flexible employees are required to work within
their state, province, region, or country of employment.
A remote work persona is defined as an employee who performs their
responsibilities exclusively outside of a ServiceNow workplace and
is not contracted or aligned to a ServiceNow-affiliated office,
including those whose place of work (pursuant to their terms and
conditions of employment) is their home. Remote employees are
required to work within their state, province, region, or country
Keywords: ServiceNow, San Francisco , Social Media Manager, Corporate & Brand, Advertising , San Francisco, California
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