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Social Media Manager, Corporate & Brand

Company: ServiceNow
Location: San Francisco
Posted on: August 7, 2022

Job Description:

Company Description
At ServiceNow, our technology makes the world work for everyone, and our people make it possible. We move fast because the world can't wait, and we innovate in ways no one else can for our customers and communities. By joining ServiceNow, you are part of an ambitious team of change makers who have a restless curiosity and a drive for ingenuity. We know that your best work happens when you live your best life and share your unique talents, so we do everything we can to make that possible. We dream big together, supporting each other to make our individual and collective dreams come true. The future is ours, and it starts with you.
With more than 7,400+ customers, we serve approximately 80% of the Fortune 500, and we're on the 2021 list of FORTUNE World's Most Admired Companies -.
Learn more on Life at Now blog and hear from our employees about their experiences working at ServiceNow.
Job Description
Key Responsibilities:

  • Lead corporate social content strategy and development across key channels for our audience, partnering closely with the corporate communications team on all planned partnership announcements, mergers and acquisitions, new product and solution news, financial updates Assist corporate communications teams with social media best practices and bring brand amplification opportunities to teams for consideration.
  • Own and manage the editorial strategy and content plan for the ServiceNow News Twitter handle while supporting the ServiceNow brand channels, proactively identifying gaps and/or whitespace for ServiceNow to amplify its presence and create opportunities for newsworthy moments, including paid social opportunities.
  • Support senior manager and partner with community manager on corporate content cadence and inputs into overarching editorial calendar.
  • Partner with our employee storytelling content lead on relevant corporate announcements to determine how we can best activate our internal MVP community to amplify our key messages in social.
  • Partner with our executive communications social lead in proactively sharing social plans for corporate content in order to ensure messaging alignment and cross-promotion opportunities for leadership.
    • Drive the adoption of social best practices within the corporate communications team and be willing to push back and refine content as needed if it is not properly optimized for the platform.
    • Partner with governance/reporting lead to identify performance trends and insights from published content and provide and implement recommendations and optimizations for future content.
    • Collaborate closely with the broader social media team and partner agency to provide support on strategic social content plans focused on driving awareness, engagement and buzz around the ServiceNow brand and its key moments throughout the year.
    • Stay closely abreast on competitive trends and social news related to tech industry.
    • Collaborating with manager and director on paid social strategy, with an emphasis on major announcements and brand moments. Competencies:
      • Strategic thinking: Possesses strong understanding of social, including current trends and what's coming next, and has an informed POV on its role in marketing; understands platform features and audience nuances that help drive bespoke content strategies.
      • Ability to extend or create buzz around events and key moments to our social platforms and beyond.
      • Proactive planning: Can see the bigger picture across a variety of team needs and takes initiative to prioritize and plan ahead; moves quickly to seize opportunities; enthusiastically initiates solutions to problems.
        • Communicates effectively: Encourages candid & open communication among groups; strong and engaging written and verbal communication skills.
        • Creative concepting & idea development: Pushes for new creative approaches to content and readily identifies new platform features to test
        • Collaboration: Facilitates effective collaboration among coworkers & cross-functionally.
        • Decision quality: Considers various inputs, criteria, and trade-offs to arrive at effective decisions.
        • Self-development: Continuously improves own leadership capabilities.
          • Proactivity: Readily diagnoses areas for improvement and excels at providing sound recommendations with minimal direction. Qualifications
            • 8+ years social media or related marketing experience with a proven track record of success; or advanced degree with Marketing emphasis and equivalent experience.
            • Experience in B2B social media management is appreciated; agility in hypergrowth environments necessary.
              • Ability to think quickly and pivot when necessary, to counsel partners and execute plans with a preference for a collaborative work style.
              • Resourceful, energetic, solutions-oriented, excellent communication skills, collaborative, always trying to find ways to improve with an empathetic approach to teamwork and management.
              • Genuine love of social media.
              • Bachelor's degree in Marketing, Communications, Business, or related field. Additional Information
                ServiceNow is an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, sexual orientation, national origin or nationality, ancestry, age, disability, gender identity or expression, marital status, veteran status or any other category protected by law.
                All new employees hired in the United States are required to be fully vaccinated against COVID-19, subject to such exceptions as required by law. If hired, you will be required to submit proof of full vaccination or have an approved accommodation, by your start date. Visit our Candidate FAQ page to learn more.
                If you require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact us at for assistance.
                For positions requiring access to technical data subject to export control regulations, including Export Administration Regulations (EAR), ServiceNow may have to obtain export licensing approval from the U.S. Government for certain individuals. All employment is contingent upon ServiceNow obtaining any export license or other approval that may be required by the U.S. Government.
                Please Note: Fraudulent job postings/job scams are increasingly common. Click here to learn what to watch out for and how to protect yourself. All genuine ServiceNow job postings can be found through the ServiceNow Careers site .
                Work personas
                Work personas are categories that are assigned to employees depending on the nature of their work. Employees will fall into one of three categories: Remote, Flexible or Required in Office.
                Required in Office
                A required in office work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office. This persona is required to work from their assigned workplace location 100% of the work week based on the business needs of their role.
                A flexible work persona is defined as an employee who is contracted to work from or aligned to a ServiceNow-affiliated office and will work from their assigned workplace location roughly 3 days/week or less (generally around 40-60% of the work week). Flexible employees may choose to work the remaining working time from their workplace location or home. Flexible employees are required to work within their state, province, region, or country of employment.
                A remote work persona is defined as an employee who performs their responsibilities exclusively outside of a ServiceNow workplace and is not contracted or aligned to a ServiceNow-affiliated office, including those whose place of work (pursuant to their terms and conditions of employment) is their home. Remote employees are required to work within their state, province, region, or country of employment.

Keywords: ServiceNow, San Francisco , Social Media Manager, Corporate & Brand, Advertising , San Francisco, California

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