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Senior Copywriter

Company: Rakuten Viki
Location: San Francisco
Posted on: August 7, 2022

Job Description:

Rakuten Group, Inc. is the largest e-commerce company in Japan, and third largest e-commerce marketplace company worldwide, with over 1.5 billion registered users worldwide. The Rakuten brand is recognized worldwide for its leadership and innovation, and provides a variety of consumer and business-focused services including e-commerce, e-reading, travel, banking, securities, credit card, e-money, portal and media, online marketing and professional sports. The company is expanding globally and currently has operations throughout Asia, Western Europe, and the Americas.
Rakuten Viki is a premier global entertainment streaming site where millions of people discover and consume primetime shows and movies subtitled in more than 200 languages, by our community of fans. With billions of videos viewed and more than 1 billion words translated, Viki brings global entertainment to fans everywhere!
The Creative Team is responsible for all aspects of Rakuten Viki's marketing including User Acquisition, CRM, and Brand Management, to ensure the perfect development and execution of top-notch communications to bring premium Asian Entertainment to fans globally. We are looking for a smart, enthusiastic, hard-working, and creative Sr. Copywriter to join the Creative Team and to concept and shape marketing communications, brand tone-of-voice, and creative strategy for title promotions and brand awareness. The ideal candidate for this role is deeply passionate about Asian entertainment and an expert in marketing copywriting.
This role will collaborate with User Acquisition, CRM, Content Acquisition and Legal teams across our multiple offices: US, SG and KR.
Key Responsibilities:

  • Brainstorm and provide strong conceptual copywriting and scripting ideation for a variety of marketing initiatives, including but not limited to advertising, social media, newsletters, editorial content, and brand experiences.
  • Collaborate closely with marketing managers, designers, producers, and external partners to align on strategy and execution across communication channels.
  • Use storytelling skills and keen attention to detail to evaluate, uphold, implement, and evangelize copywriting standards that adhere to the Rakuten Viki brand and brand voice guidelines.
  • Build strong narratives that clearly articulate value propositions and emotional appeal of product excellence in driving target audience's engagement.
  • Optimize copywriting (language, tone, message) across different touch points for brand experience consistency based on our target audience's behavior.
  • Has excellent creative copywriting judgment, instincts, and an informed point of view based on industry trends and best practices. Open for different perspectives for multiple approaches/solutions.
  • Proofread text and correct spelling, grammar, and punctuation errors. Rewrite text to improve clarity and readability, keeping within the brand tone of voice.
  • Coordinate the review, feedback and revision loops with various stakeholders and legal. Able to work independently and manage projects from start to finish.
    • BA/BS degree in English, Journalism, Communications, Marketing, or related field, or equivalent practical experience.
    • 6+ years of hands-on experience in online content writing, ad copy writing, content strategy, UX writing, and marketing communications for an agency and/or internal brand marketing team.
    • Excellent writing, editing and proofreading skills.
    • Experience with SEO.
    • Experience in content production process across various marketing mediums.
    • Proficiency with MS Office programs.
    • Strong communication, project management, administrative, creative, and interpersonal skills.
    • Ability to work independently in a fast-paced, creative environment, think strategically and creatively.
    • Strong research skills.
    • Creativity and collaborative spirit.
    • Excellent English writing skills.
      Preferred Qualifications:
      • Streaming industry knowledge
      • Experience developing iconic copywriting for brand campaigns
      • Knowledge and passion for Asian entertainment (K-pop, J-pop, Korean dramas etc.)
      • Knowledge of Adobe Photoshop, Illustrator, After Effect and Premiere is a plus.
      • Multilingual (Spanish and Portuguese) is a plus.
      • Experience writing for a global audience

        Rakuten is an equal opportunity employer. We do not discriminate based on race, color, ethnicity, ancestry, national origin, religion, sex, gender, gender identity, gender expression, sexual orientation, age, disability, veteran status, genetic information, marital status or any legally protected status. Women, minorities, individuals with disabilities and protected veterans are encouraged.

Keywords: Rakuten Viki, San Francisco , Senior Copywriter, Advertising , San Francisco, California

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