Associate Marketing Manager, Social Media
Company: Athleta
Location: San Francisco
Posted on: August 6, 2022
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Job Description:
About the RoleAthleta social channels are the window into the
brand, where we foster community, build brand equity, and drive
customer engagement. Our vision is to provide authentic and
engaging social first content for women and girls to foster a place
for brand love + loyalty. To continue to grow, accelerate and scale
our social channels we're looking for an Associate Marketing
Manager, Social Media to join the team and hit the ground running
with content innovation, content calendar management, and content
execution. Additionally, within this role you'll touch our
influencer programming executing day to day agency management and
contributing to driving broader awareness for the brand via
meaningful influencer relationships.What You'll DoDrive content
innovation with weekly brainstorms with cross-functional
partnership-stay on the pulse / share out new content formats,
platform updates, etc. Execute weekly content briefs and manage
content calendar (grid view, Opal)-partner closely with cross
functional teams (editorial, creative, etc.) to ideate and execute
content creation. Oversee the development and implementation of
social first content creation (studio shoots). Influencer
programming, day to day agency management to drive campaign
strategy, meet timelines, oversee content approvals, and reporting
to drive overall brand awareness. Remain up to date on trending
content, conversations, news, cultural events and emerging social
formatsWho You AreMinimum 2-3+ years of marketing experience with
brand/agency-side developing social media creative, editing copy
and engaging with an audienceExtensive knowledge of social media
best practicesSkilled in innovative storytelling across social
platforms-experience in concepting, briefing and managing social
content calendars Experience working with / managing agencies and
internal partners Has the ability to thrive in a fast-paced
environment, comfortable adapting to the changing needs of the
business / social trendsA strong cross-functional partner known for
being a team player - easy to work with, positive, motivating, and
incredibly collaborative
Keywords: Athleta, San Francisco , Associate Marketing Manager, Social Media, Advertising , San Francisco, California
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