Head of Marketing - Loop Commerce
Company: Synchrony Financial
Location: San Francisco
Posted on: June 26, 2022
Job Description:
Job Description:Role Summary/Purpose:Loop Commerce is on a
mission to reshape e-commerce and gifting.
With our award winning, patented GiftNow - service, clients are
able to remove the obstacles consumers face when trying to buy a
gift for. By integrating the personalization of gifting within the
online stores, and tackling the challenges associated with shopping
for others (e.g. not knowing their size, preferred color, shipping
address, or the need to have the gift delivered today), Loop makes
buying gifts not only seamless, stress free and thoughtful for
consumers, but accessible when no other option exists.
Loop Commerce was acquired by Synchrony (NYSE: SYF) in June
2018.The Loop Commerce, Marketing Leader, will oversee all
marketing related activities for the company. This role helps
define and support the vision and strategic direction of Loop
Commerce's gifting product lines - e-product gifting, digital and
physical gift cards and corporate gifting. This role is responsible
for developing and executing Loop Commerce marketing initiatives.
Focused on both B2B and B2C, the successful Marketing Leader will
expand channel distribution, refine marketing and value proposition
messaging, identify and segment targeted audiences to meet
performance and growth objectives. The primary KPIs are focused on
profitably driving merchants/retailers and consumer adoption.This
role leads 2-3 direct FTEs and reports into the General Manager of
Loop Commerce (dotted line to Digital Platform CMO). The ideal
candidate will be a consultative strategist, thought leader, and
strong collaborator who works across cross functional teams within
Loop Commerce & Synchrony.This position is remote, where you have
the option to work from home. The position can be located anywhere
within the continental US. On occasion we may request for you to
commute to our nearest office for in person engagement activities
such as team meetings, training and culture events. To ensure the
safety of our colleagues and communities, we require employees who
come together in-person to be fully vaccinated. We're proud to
offer you choice and flexibility.Essential Responsibilities:
- Create the vision, develop the roadmap and execute a
comprehensive marketing plan to support both the B2B and B2C
aspects of the business - product e-gifting, gift cards and
corporate gifting
- Ability to build and manage a team - lead, motivate, inspire:
set a direction and rally support to deliver
- Experience in growth methodologies and executions for
e-commerce solutions
- Strategic thinker that can see beyond the day-to-day to help
reach marketing and sales goals
- Ability to identify, prioritize, and gain alignment around
marketing and product strategies
- Experience with digital marketing and acquisition channels -
from the strategy to tactical hands-on execution
- Increase industry awareness of gift-commerce as a valuable
category, and company's leadership within it
- Identify areas of growth, including new acquisition
channels
- Ensures company's message is distributed across channels and to
targeted audiences in order to meet sales objectives
- Establish company's as a thought leader in commerce and
fintech
- Perform other duties and/or special projects as
assignedQualifications/Requirements:
- Bachelor's Degree or, in lieu of a degree, a high school
diploma and 15+ years of marketing experience in the credit card,
financial services, or gift card industries
- 7+ years of marketing experience to include:
- 3+ years of leadership experience with direct reportDesired
Characteristics:
- 7+ years of marketing experience within the B2B2C
technology-based industry space
- Start-up experience especially around product growth in
eCommerce platforms.
- eCommerce experience
- Marketing growth expert
- Marketing experience preferably in retail, direct marketing,
gift card space, B2B2C
- Strong digital commerce understanding
- Ability to navigate & work within a matrixed environment-
leveraging the right partners/teams to deliver on desired
objectives
- Strong sales presentation skills
- Outstanding communications, relationship building, and
collaboration skills.
- Strategic thinking with ability to develop and implement
actionable plans to drive business results
- Proven ability to partner and communicate effectively with all
levels of the organization
- Willingness to challenge the status quo and influence strategic
direction when needed
- Willingness to travel as neededEligibility Requirements:
- You must be 18 years or older
- You must have a high school diploma or equivalent
- You must be willing to take a drug test, submit to a background
investigation and submit fingerprints as part of the onboarding
process
- You must be able to satisfy the requirements of Section 19 of
the Federal Deposit Insurance Act.
- New hires (Level 4-7) must have 9 months of continuous service
with the company before they are eligible to post on other roles.
Once this new hire time in position requirement is met, the
associate will have a minimum 6 months' time in position before
they can post for future non-exempt roles. Employees, level 8 or
greater, must have at least 24 months' time in position before they
can post. All internal employees must have at least a "consistently
meets expectations" performance rating and have approval from your
manager to post (or the approval of your manager and HR if you
don't meet the time in position or performance requirement).Legal
authorization to work in the U.S. is required. We will not sponsor
individuals for employment visas, now or in the future, for this
job opening.All qualified applicants will receive consideration for
employment without regard to race, color, religion, sex, sexual
orientation, gender identity, national origin, disability, or
veteran status.Reasonable Accommodation Notice:
- Federal law requires employers to provide reasonable
accommodation to qualified individuals with disabilities. Please
tell us if you require a reasonable accommodation to apply for a
job or to perform your job. Examples of reasonable accommodation
include making a change to the application process or work
procedures, providing documents in an alternate format, using a
sign language interpreter, or using specialized equipment.
- If you need special accommodations, please call our Career
Support Line so that we can discuss your specific situation. We can
be reached at 1-866-301-5627. Representatives are available from
8am - 5pm Monday to Friday, Central Standard Time.The salary range
for this position is 115,000.00 - 230,000.00 USD AnnualSalaries are
adjusted according to market in CA and Metro NY and some positions
are bonus eligible.Grade/Level: 14Job Family Group:Marketing
Keywords: Synchrony Financial, San Francisco , Head of Marketing - Loop Commerce, Advertising , San Francisco, California
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