Head of Marketing - Loop Commerce

Company: Synchrony Financial
Location: San Francisco
Posted on: June 26, 2022

Job Description:

Job Description:Role Summary/Purpose:Loop Commerce is on a mission to reshape e-commerce and gifting.

With our award winning, patented GiftNow - service, clients are able to remove the obstacles consumers face when trying to buy a gift for. By integrating the personalization of gifting within the online stores, and tackling the challenges associated with shopping for others (e.g. not knowing their size, preferred color, shipping address, or the need to have the gift delivered today), Loop makes buying gifts not only seamless, stress free and thoughtful for consumers, but accessible when no other option exists.

Loop Commerce was acquired by Synchrony (NYSE: SYF) in June 2018.The Loop Commerce, Marketing Leader, will oversee all marketing related activities for the company. This role helps define and support the vision and strategic direction of Loop Commerce's gifting product lines - e-product gifting, digital and physical gift cards and corporate gifting. This role is responsible for developing and executing Loop Commerce marketing initiatives. Focused on both B2B and B2C, the successful Marketing Leader will expand channel distribution, refine marketing and value proposition messaging, identify and segment targeted audiences to meet performance and growth objectives. The primary KPIs are focused on profitably driving merchants/retailers and consumer adoption.This role leads 2-3 direct FTEs and reports into the General Manager of Loop Commerce (dotted line to Digital Platform CMO). The ideal candidate will be a consultative strategist, thought leader, and strong collaborator who works across cross functional teams within Loop Commerce & Synchrony.This position is remote, where you have the option to work from home. The position can be located anywhere within the continental US. On occasion we may request for you to commute to our nearest office for in person engagement activities such as team meetings, training and culture events. To ensure the safety of our colleagues and communities, we require employees who come together in-person to be fully vaccinated. We're proud to offer you choice and flexibility.Essential Responsibilities:

• Create the vision, develop the roadmap and execute a comprehensive marketing plan to support both the B2B and B2C aspects of the business - product e-gifting, gift cards and corporate gifting
• Ability to build and manage a team - lead, motivate, inspire: set a direction and rally support to deliver
• Experience in growth methodologies and executions for e-commerce solutions
• Strategic thinker that can see beyond the day-to-day to help reach marketing and sales goals
• Ability to identify, prioritize, and gain alignment around marketing and product strategies
• Experience with digital marketing and acquisition channels - from the strategy to tactical hands-on execution
• Increase industry awareness of gift-commerce as a valuable category, and company's leadership within it
• Identify areas of growth, including new acquisition channels
• Ensures company's message is distributed across channels and to targeted audiences in order to meet sales objectives
• Establish company's as a thought leader in commerce and fintech
• Perform other duties and/or special projects as assignedQualifications/Requirements:
  • Bachelor's Degree or, in lieu of a degree, a high school diploma and 15+ years of marketing experience in the credit card, financial services, or gift card industries
  • 7+ years of marketing experience to include:
    • 3+ years of leadership experience with direct reportDesired Characteristics:
      • 7+ years of marketing experience within the B2B2C technology-based industry space
      • Start-up experience especially around product growth in eCommerce platforms.
      • eCommerce experience
      • Marketing growth expert
      • Marketing experience preferably in retail, direct marketing, gift card space, B2B2C
      • Strong digital commerce understanding
      • Ability to navigate & work within a matrixed environment- leveraging the right partners/teams to deliver on desired objectives
      • Strong sales presentation skills
      • Outstanding communications, relationship building, and collaboration skills.
      • Strategic thinking with ability to develop and implement actionable plans to drive business results
      • Proven ability to partner and communicate effectively with all levels of the organization
      • Willingness to challenge the status quo and influence strategic direction when needed
      • Willingness to travel as neededEligibility Requirements:
        • You must be 18 years or older
        • You must have a high school diploma or equivalent
        • You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process
        • You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.
        • New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months' time in position before they can post for future non-exempt roles. Employees, level 8 or greater, must have at least 24 months' time in position before they can post. All internal employees must have at least a "consistently meets expectations" performance rating and have approval from your manager to post (or the approval of your manager and HR if you don't meet the time in position or performance requirement).Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening.All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.Reasonable Accommodation Notice:
          • Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.
          • If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am - 5pm Monday to Friday, Central Standard Time.The salary range for this position is 115,000.00 - 230,000.00 USD AnnualSalaries are adjusted according to market in CA and Metro NY and some positions are bonus eligible.Grade/Level: 14Job Family Group:Marketing

Keywords: Synchrony Financial, San Francisco , Head of Marketing - Loop Commerce, Advertising , San Francisco, California