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Digital Marketing Manager

Company: Extracker
Location: Lafayette
Posted on: May 16, 2022

Job Description:

Digital Marketing Manager
The Role

Extracker is hiring for a key member of the marketing team, and the company. We're looking for a Digital Marketing Manager eager to produce and execute marketing campaigns across social, email, and digital media channels. The standout candidate is highly operational and killer at managing the marketing calendar while working collaboratively with both internal and external stakeholders.

If you have 2 years of digital marketing experience at a B2B startup and are an aspiring rock star Digital Marketer, we want to hear from you. You'll be working with the VP of Marketing, Demand Generation Manager, and Content Creator to help you succeed every day.

What sets Extracker apart from other companies you're looking at is our ideal customer and opportunities to solve their problems. The Extracker customer lives in the real world of commercial construction, deals with people face to face, and doesn't have much time to waste to get the information they need. His or her tireless work is critical to the success of major construction projects across the country, and they only have time to connect with businesses that help them get their job done.

Marketing and selling to this persona can be challenging, but is also extremely rewarding, because they are as dedicated as any customer you could imagine. This explains our fast growing customer base and sky-high retention rates.


Responsibilities of the Digital Marketing Manager:

  • Manage the marketing calendar across social, email, pr, and digital media
  • Create and schedule posts on LinkedIn, Facebook and Instagram
  • Plan and implement email nurture campaigns for prospects and customers
  • Assist in production of regular webinars; manage distribution of recorded content
  • Manage our presence on G2, YouTube, Google Business, Apple and Google AppStores
  • Alongside product and engineering, create email newsletter and product announcements
  • With your marketing peers, plan and distribute content for prospects and customers
  • Help be the voice of the marketing team with internal communications
  • Define, plan, and share strategic objectives with leadership
  • Despite all the buzz words, you should be creative and have fun
    The Company You'll Join

    Extracker is digitizing and automating the change order process inside the commercial construction industry.

    Just as TurboTax did for tax documents and Expensify did for receipts and expense reports, Extracker is doing the same for change order communication and log management by building first-of-its-kind, category defining software that is revolutionizing the commercial construction industry.

    The construction industry is being transformed fast by technology, but the way companies communicate costs hasn't evolved in decades and still heavily relies on carbon copy paper, spreadsheets and email to track billions of dollars. These arcane manual processes can take days or weeks and include hours of manual office tasks such as scanning, manually transcribing, and tedious data-entry into spreadsheets.

    At Extracker we are changing that and creating a new category "change order communication," by intelligently digitizing this age-old process. This leads to an increase in profits, more successful contractor to customer relationships, more transparency into a project's true cost, and less wasted paper!

    We are a Series A 100% SaaS company with impressive credentials for a company at our stage.


    The Team You'll Be Surrounded By
    In addition to experienced SaaS and product leaders, our team has over 60 years of combined experience in the commercial construction space. At Extracker we know our customer's pain points and challenges first hand and have built a category defining product that serves the user first.

    We also have a world class Board of Directors with an incredible pedigree around building category defining companies as well as some of the most SaaS experience around.

    You'll be part of an ambitious and collaborative company, committed to growing a supportive and diverse team that is passionate about empowering our contractor customers.

    We believe teams do their best work by drawing on a diverse range of staff backgrounds, and we strongly encourage women, people of color, members of the LGBTQ+ community, those who are neurally diverse, and those with physical challenges and/or disabilities to apply.


    The Opportunity

    As an early member of the Company and Marketing Team, you will have an exceptional level of impact on the development and iteration of our Company and marketing team as well as the workplace culture itself.

    This is your chance to join a team that is bringing game-changing technology to a stagnant, static, pen and paper part of the commercial construction industry.

    This is an earlier stage company and as such you will have many intangible benefits that go along with that opportunity such as the ability to influence the culture of your workplace, the ability to make an immediate impact with a product that already has an established product market fit and a healthy and growing user base as well as significant product influence.

    About You

    We want you to be a part of the Extracker success story so as you engage with us and our team members, it would be helpful for you to understand some of the core characteristics of our team - hopefully many of these resonate with you!

    • Passion and enthusiasm for your work and the Company
    • Loves to take the initiative
    • An upbeat, positive and good-to-be-around attitude
    • Sense of humor
    • Is a "doer" with a hands-on approach
    • Commitment to excellence
    • Ability to influence peers, operational managers, and executive team
    • Strong prioritization skills
    • Collaborative
    • Intellectually curious
    • Ability to build relationships and earn the respect of other teams
    • Organizational tolerance: able to work with ambiguity and constant change
    • Enjoys and has implemented change
    • Believes strongly in his/her abilities
      Professional and Academic Experience

      • Two years professional experience, including B2B software startup
      • Can show measurable results for how your work improves company metrics
      • BA in Marketing, Design, Business, or Communications
      • Additional coursework or certificates in digital marketing, advertising, or growth
        Nice to haves
        • Digital marketing agency experience or internship
        • Experience managing vendors, freelancers, or partners
        • Network of fellow marketers, designers, creators you like to work with
        • Experience marketing to construction, manufacturing, or building industry
          Our Stack
          • Marketing primarily uses HubSpot, but encourage you to bring specific tools
          • We mockup and share ideas in Figma
          • We present and share information in Google Slides and Vidyard Videos
            More important than meeting 100% of qualifications, we are looking for collaborative, long-term team members with a growth mindset, a commitment to proactive communication, and a bias towards action, who are aligned and excited with our company's mission to build the industry standard in digital change order communication for the commercial construction industry. If you got this far, wow, thanks for reading. The hiring manager, aka the VP of Marketing wrote this job description. If you have any questions, use your Demand Generation magic to find and contact me.



            We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at --------------@----------.--- As a company, we value fairness, collaboration, communication, leadership and build our teams around these values

Keywords: Extracker, San Francisco , Digital Marketing Manager, Advertising , Lafayette, California

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