Senior Manager - Brand Marketing (Remote)
Company: Switcher, Inc.
Location: San Francisco
Posted on: May 17, 2022
"Simple. Powerful. Playful."
At Switcher, we're changing the live-selling game with our simple
yet powerful video interface that helps brands of all sizes reach
and grow their audiences. We're seeking an experienced, innovative,
passionate Senior Manager - Brand Marketing whose vision will take
Switcher marketing to the next level.
As Senior Manager - Brand Marketing, you'll have an understanding
of what makes our target audience tick and develop marketing
campaigns that position our brand according to those motivators.
Your marketing campaigns will not only drive customer engagement,
but will further define and increase our brand value and awareness
in the market. As Senior Manager - Brand Marketing, you'll work
closely with different teams to create and execute marketing
initiatives that resonate with the target market to increase sales
and will be ultimately successful when Switcher is recognized as a
world class brand and solution.
As Senior Manager - Brand Marketing, primary responsibilities will
include but not be limited to:
- Leading a team of talented product marketers; copywriters,
video producers, designers and creatives
- Researching and analyzing consumer behavior, market trends and
- Building brand awareness and increasing brand value and
- Partnering with Product and Engineering to take new products
and features to market, driving customer messaging and feature
- Leading product releases to the Switcher prospect and customer
base, coordinating all elements of the go-to-market experience
- Identifying how our brand is currently positioned in the market
and anticipating consumer trends to keep our brand up to date
- Designing a data-based brand strategy, developing and
implementing strategies that resonate with our target market
- Developing and executing campaigns aimed at communicating our
brand message, then assessing KPIs and ROI and reporting on
- Communicating our brand personality internally, ensuring that
messaging and marketing activities are aligned with brand and
- Developing custom ad strategies, overseeing all designs,
layouts, pitches, blog posts, articles for media outlets and social
media accounts to ensure brand consistency
- Managing relationships with influencers, journalists and media
- You have a degree in Marketing, Business Administration or
- You have experience in brand management, brand marketing, or
- You have a proven ability to work cross-functionally
- You have experience managing a brand across multiple
- You have project management experience, with a solid
understanding of project management principles and techniques
Who Will Love This Job
You're a thought leader - You have a keen interest in keeping the
business abreast of emerging trends in marketing and consumer
psychology. You're passionate about sharing that knowledge and
information with the rest of the Marketing division to drive
You're a creator and creative thinker - You're an artist as much as
a strategist. You understand Switcher's brand value and how to
leverage and grow it through effective marketing.
You're a visionary - You understand the big picture and can see the
future; you know what your goals are and how they play into
Switcher's mission and can inspire that vision across your
You're goal-oriented - You're intrinsically motivated; you know
what successful product marketing looks like, what goals we should
be aspiring toward, and how to achieve them.
You're an excellent communicator - You know your audience and can
convey powerful concepts in any setting; presenting high-level
strategy and results, or facilitating ground-level tactical
discussions with your team.
You're an empathetic manager - You love people and understand that
the most effective teams are highly supported teams. You're
comfortable as a player-coach, and care for your employees' well
being as much as their performance.
You're open-minded, curious and a strong problem solver - You don't
wait for permission to learn and act; you listen, share, and bring
solutions (not problems) to the table.
You're data obsessed - You possess excellent analytical skills and
can leverage data, metric, analytics and consumer behavior trends
to drive actionable insights and recommendations.
You Value What We Value
At Switcher, we embrace our Core Values and believe they're what
makes working within our culture meaningful.
We're Creating Something Great
We think big - big growth, big product improvements, big impact -
but we stay nimble, recognizing that we reach greatness through
small steps and agile changes. We prioritize what's important,
letting data guide our decision-making. We refuse to stagnate.
We Learn From Our Customers
We work not for our customers but with them. We strive to create
simple, accessible solutions for our customers' needs, and we do
this through actively listening to them, empathizing with them, and
working alongside them. We win when our customers win.
We Build Each Other Up
We are a team, one whose members are committed to helping each
other grow and succeed. We work collaboratively rather than
competitively, highlighting others' wins. We foster healthy
relationships and continuous personal development to ensure
We Are Open And Honest
We are open to debate, open to feedback, open to changing course.
That means speaking up - to and for each other - and doing so with
respect and integrity. It also means admitting mistakes and having
hard conversations, knowing they make us better.
We Win Through Diverse Perspectives
We value having multiple points of view, not just in our videos but
also in our decision-making. Seeking out different perspectives
allows us to challenge our thinking, bringing nuance to our
understanding and ultimately leading to the best business
At Switcher, we believe in the power of video. We believe in its
unparalleled ability to reach and connect people, and we believe
that video - like life - is more captivating and rewarding when
shared in the moment and through multiple perspectives. We aim to
bring people together to create and consume video content that
matters. Founded in 2014 with Headquarters in Louisville, Kentucky
and offices in Yverdon-les-Bains, Switzerland, Switcher, Inc.
enables creators and companies of all sizes to produce, edit, and
publish stunning video content with devices they already own. Now
serving users in over 118 countries, our distributed team is
pioneering ecommerce video, helping to connect storytellers with
their audiences through video to amplify their impact and scale
Switcher, Inc. is proud to be an equal opportunity workplace
dedicated to pursuing and hiring a diverse workforce. Switcher,
Inc. provides equal employment opportunities (EEO) to all employees
and applicants for employment without regard to race, color,
religion, sex, national origin, age, disability or genetics. In
addition to federal law requirements, Switcher, Inc. complies with
applicable state and local laws governing nondiscrimination in
employment. This policy applies to all terms and conditions of
employment, including recruiting, hiring, placement, promotion,
termination, layoff, recall, transfer, leaves of absence,
compensation and training.
- 12 paid holidays: New Years Day, MLK Jr. Day, Oaks Day,
Memorial Day, Juneteenth, Independence Day, Labor Day,
Thanksgiving, the day after Thanksgiving, Christmas Eve, Christmas,
and your birthday
- Unlimited PTO
- Paid Parental Leave
- Paid Family Leave
- Company Paid Life Insurance
- Voluntary Insurance: Short and Long Term Disability, Life
- Medical, Dental, Vision: Company paid for single coverage
- Casual work environment and trendy, newly renovated
headquarters in Louisville's Butchertown neighborhood; a converted
warehouse with giant windows and stylish decor, refreshments
Keywords: Switcher, Inc., San Francisco , Senior Manager - Brand Marketing (Remote), Advertising , San Francisco, California
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