Sr. Manager, Growth Marketing
Company: Tia
Location: San Francisco
Posted on: May 17, 2022
Job Description:
Job DescriptionAbout Us: Founded in 2017 by Carolyn Witte and
Felicity Yost, Tia is the modern medical home for women. We are
trailblazing a new paradigm for women's healthcare that treats
women as whole people vs. parts or life stages. Blending in-person
and virtual care services, Tia's "Whole Woman, Whole Life" care
model fuses gynecology, primary care, mental health and
evidence-based wellness services to treat women comprehensively. By
making women's health higher quality and lower cost, Tia makes
women healthier, providers happier, and the business of care
delivery stronger — setting a new standard of care for women
everywhere.Tia has raised more than $132 Million in venture capital
funding to date, including a recent $100 Million Series B
investment, one of the largest early-stage rounds ever for a
healthcare company focused on women. Tia has ambitious plans to
scale its "whole-woman, whole-life" model to more than 100,000
women by 2023. We'll do this by growing virtual and in-person
operations in existing and new markets while expanding its service
lines to care for women throughout their entire lives -- from
puberty to menopause. Since launching in 2017, Tia has grown to
serve thousands of women aged 18-80 with blended in-person and
virtual care in New York City, Los Angeles, Phoenix and soon San
Francisco. We're building a world class team to reimagine women's
healthcare. We're an interdisciplinary team of clinicians,
researchers, designers, technologists and operators who have seen
firsthand how broken the healthcare system is for women. We're
united by a powerful mission to enable every woman to achieve
optimal health, as defined by herself, as well as a shared set of
values and principles that define our business, products, and
culture. Our company values:
- Health & Wellbeing: We believe that health & wellbeing is a
fundamental human need and right. We prioritize the health &
wellbeing of our employees and their families.
- Compassion: We believe that compassion is as important as
information and care itself. We imbue compassion into our care,
leadership, and communication.
- Individual Agency: We believe that every person has a
responsibility to enact their agency for the betterment of
themselves and others. We encourage all employees to call out
problems and advocate for solutions.
- Collaboration: We believe that collaboration engenders
creativity and outsized impact more than hyper-specialized or
individualistic approaches to solving problems. We believe
collaboration fosters different perspectives, experiences, and
skillsets.
- Aspirational Thinking: We believe that aspirational thinking
leads to higher quality work and transformative outcomes. We
encourage all employees to think through problems and reach for
solutions that raise the bar.Role Title: Senior Manager Growth
MarketingLocation: This is a fully remote position Manager: VP
Growth MarketingRole Summary: As a leader on the Growth Marketing
team, you will build and oversee the conversion optimization
framework and processes for our acquisition machine - supercharging
growth by constantly testing and learning throughout the conversion
funnel. CRO and SEO are your bread and butter, which combined with
a resourceful and energetic mindset, enable you to continuously
improve our key web conversion metrics. You live and breathe
landing page optimization, A/B testing, content strategy, and
thrive as a collaborator, working closely with lifecycle marketing,
inbound sales, and various internal and external partners to build
and scale our marketing efforts holistically. You are both
analytical and creative, able to work hands-on with data as well as
develop novel and effective ways to engage our audience. Goal
oriented and driven to achieve results, you have the ability to
combine intuition, experience, and data to implement effective
changes that drive growth. You have a POV on Growth and are willing
to challenge thinking and decisions to ensure Tia is making the
right strategic and tactical choices. Values:
- Be eager to experiment in order to learn and grow.
- Be confident to ask why, then why again.
- Be willing to roll up your sleeves to get things done.
- Be committed to the journey of excellence.Abilities:
- Collaboration — Your work interacts with various teams, thus
collaborative planning, sharing insights, and driving work forward
is critical to achieving shared business goals.
- Navigating ambiguity — You recognize the ambiguity inherent in
the data we collect, and you set and adopt smart strategies to
guide your tactical decisions at every stage of the funnel.
- Asking questions — You effectively ask the right questions to
get to your conclusions quicker, and you know when and how to
escalate effectively if blocked and when to triangulate. You
appropriately challenge conventional thinking and brand decisions
to ensure marketing has a strategic voice at the table.
- Project Management — you lead and guide teams internally to
ensure we are hitting all marketing goals, and collaborate with
agencies and other vendor partners. You're highly organized and
able to effectively hold people accountable at every stage of the
project.
- Analytical — numbers are your thing! You can draw insight from
both limited and vast amounts of information. You identify trends
and opportunity areas along the customer journey and build
marketing roadmaps focused on high impact tests.Skills:
- High degree of proficiency in CRO/Growth frameworks and
processes
- SEO (content strategy & landing page optimization)
- CMS/Website management
- Google Analytics and data dashboards (Tableau, Datastudio,
etc)
- HTML and CSS, SQL is a plus
- Google Sheets/ExcelResponsibilities: 1. Be the engine for
website testing and conversion optimization
- Create quarterly test plans for the Tia website to increase
lead rate, conversion rate and effectiveness of the sign-up
funnel.
- Build landing pages and various content pages using our CMS
system. Partner with the Design team for assets but be comfortable
with writing light copy that is on-brand.
- Implement and report on tests with Google Optimizely2. Optimize
conversion rates across service lines and markets
- Implement web/funnel updates along primary lever points that
have highest impact to membership growth
- Run test plans to determine the most effective audience types
and "front doors" to Tia. Define the different CVRs across
different service mixes. (Gyn, Primary Care, Integrative Care,
Therapy)
- Provide analysis as a market/geo level to build regional
tactics.3. Build the framework for organic search effectiveness
- Conduct extensive keyword research, analysis and testing of
keyword performance to optimize pages and drive SEO/SEM.
- Develop custom landing pages to support key inbound traffic
cohorts
- Repurpose library of content to develop domain authority across
key topic areas
- Continuously analyze search data and trends and share insights
with inbound marketing channel leads and product teams4. Reporting
and Optimization
- Track and evaluate KPIs of web performance by market.
- Perform strategic analysis, transform data into actionable
insight that will drive conversion optimization and growth.
- Share clear, concise and reliable reporting on all activities
to key stakeholders in weekly meetings and provide in-depth
Quarterly analysis
- Work with Google Data Studio partners to optimize the reporting
dashboard. 5. Partner on Predictive modeling and Attribution
- Work alongside Data Strategist to create Tia's first
attribution model
- Help define the interdependencies between channels and the
drivers of organic "unattributed" growth.
- Develop our inbound marketing funnel measurement
frameworkBenefits
- Unlimited vacation
- Free Tia membership
- Competitive stock option package
- $300 one-time WFH stipend
- $50/month phone and internet reimbursement
- Medical, dental, and vision benefits
- 401k program (no matching at this time)
- Top of the line 13" Macbook Pro
- Travel stipend for team off-sitesThis position may require
attendance at company and team off-sites and is subject the
Company's vaccine requirement, as permitted by law and subject to
reasonable accommodation.Tia is an equal opportunity employer. We
are proud to foster a workplace free from discrimination. We
strongly believe that diversity of experience, perspectives, and
background will lead to a better environment for our employees and
a better product for our users and patients. We strongly encourage
people of color and members of the LGBTQ+ community to apply. If
you are committed to collaborative problem solving, creating
high-quality and user-centric products, and want to make waves in
women's healthcare, join us!
Keywords: Tia, San Francisco , Sr. Manager, Growth Marketing, Advertising , San Francisco, California
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