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Senior Growth Marketing Specialist

Company: Thumbtack
Location: San Francisco
Posted on: May 16, 2022

Job Description:

About the Growth Marketing Team
We're a team of marketers that create engaging campaigns across channels and we work closely with cross-functional partners (Brand, Product, Sales, Engineering, and Data Science) to drive growth on both sides of Thumbtack's marketplace. We are nimble, and innovative and our team's mission is to help customers solve their home care needs by discovering and using Thumbtack's platform.
About the Role
Thumbtack relies on our stellar sales team to continue to attract the best professionals in their respective industries. But they rely on our sales marketing for a strong pitch that is well-told across all of our touch points to make a pro's investment with us a no-brainer. -

  • Develop and execute sales campaigns, including: audience segmentation, creative development, and campaign operations
  • Enable the sales team by facilitating trainings and creating new content, such as sales collateral, event advertising, and webinars -
  • Test channel mix and messaging strategies, share insights with stakeholders and make recommendations to drive improved results
  • Provide critical input on the impact of new products and features on our sales marketing funnel, and keep campaigns up to date with our product narrative and value proposition
  • Execute on quarterly/annual plans, contribute to the overall roadmap, and recommend additional project or marketing plans to meet goals

    Must-Have Qualifications -
    If you don't think you meet all of the criteria below but still are interested in the job, please apply. Nobody checks every box, and we're looking for someone excited to join the team.

    • 3+ years of experience in a marketing role, sales marketing experience a plus
    • Demonstrated experience creating engaging marketing campaigns and assets through channels such as email marketing, SMS, landing pages, and content strategy
    • Strong understanding of email marketing funnels, automation tools, analytics, and A/B testing
    • Project management experience and track record of managing cross-functional projects to a successful outcome
    • Ability to work in a fast-paced and agile environment
    • Experience with analyzing data and effectively communicating insights
    • Strong ability to build and nurture relationships across the sales and marketing organizations through great communication and organizational skills

      Nice-to-Have Qualifications

      • Experience working with small businesses and/or a passion for small businesses and helping them succeed
      • Understanding of sales and marketing funnels, analyzing full funnel metrics and forecasting
      • Pardot/Salesforce automation experience a major plus
      • Vendor management -
      • Involvement in conference and sales convention planning and execution

        Thumbtack is a virtual-first company, meaning you can live and work from any one of our approved locations across the United States, Canada or the Philippines*. When it is safe to gather, we will begin to host in-person events on a regular basis. Remote employees will be expected to travel occasionally for these events to a Thumbtack library or offsite team-building location. In cities with 5+ employees, we are establishing local communities, where employees can gather for local events. Additionally, employees in the San Francisco, Salt Lake City, Toronto and Manila areas will have opt-in access to communal workspace at one of our Thumbtack libraries. We always prioritize the health and safety of our employees. Currently, participation in these events and Thumbtack library use are optional. Both require employees to be fully vaccinated.

Keywords: Thumbtack, San Francisco , Senior Growth Marketing Specialist, Advertising , San Francisco, California

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