Senior Product Marketing Manager

Company: Airwallex
Location: San Francisco
Posted on: May 16, 2022

Job Description:

Airwallex is a global payments fintech company transforming the way businesses move and manage money globally. We have built a global financial infrastructure platform to help businesses transact, collect and pay across 130+ countries and 50+ currencies, without the constraints of the traditional global financial system. We've grown to 19 global locations and have raised over US$800 million in funding. To support our ambitious growth plans, we're looking for smart, collaborative and passionate people who are looking to make a genuine impact.As the Product Marketing Lead, your role will span all product domains globally. With the product team, define the key messaging and content that will define our products to educate and excite our customers in multiple target marketsYou Will:Communicate our product proposition to both internal and external audiences, combining a deep technical understanding of our products with a strong appreciation of customer needs to efficiently convey the right informationDefine, build, and evolve our product positioning, channel strategy, value proposition and messagingWork closely with commercial teams to educate, inform, and define our market fitCoordinate with branding teams to identify the key messages that make our products shineCoordinate across all regional market teams to ensure we have global alignmentDefine audience segmentation and customer personasCollaborate with Growth Marketing to test and scale marketing tactics across channelsCollaborate with go-to-market teams to develop strategies that accelerate growth and define the messaging behind global go-to-market campaignsDevelop communications for different mediums and audiences (case studies, emails, web landing pages, sales materials etc)Create a feedback loop and reporting framework that will determine and measure success metrics for product understanding, growth and ongoing adoptionYou Have:5+ years of product marketing, product management or consulting experience, ideally within B2B, SaaS or fintechA strategic executor, able to identify key insights and deliver successful plansA relationship builder, you love collaborating with internal stakeholders and you love speaking with customersYou have exceptional written and verbal communication and are comfortable developing messaging for and marketing to a wide range of audiencesYou have launched new products and are deeply knowledgeable about successful GTM tacticsAt Airwallex you'll have the ability to make an impact in a rapidly growing, global fintech. We organize regular team building events, encourage flexible/remote working, and we give our people the freedom to be creative. Airwallex is proud to be an equal opportunity employer. We value diversity and anyone seeking employment at Airwallex is considered based on merit, qualifications, competence and talent. We don't regard color, religion, race, national origin, sexual orientation, ancestry, citizenship, sex, marital or family status, disability, gender, or any other legally protected status. If you have a disability or special need that requires accommodation, please let us know. Airwallex does not accept unsolicited resumes from search firms/recruiters. Airwallex will not pay any fees to search firms/recruiters if a candidate is submitted by a search firm/recruiter unless an agreement has been entered into with respect to specific open position(s). Search firms/recruiters submitting resumes to Airwallex on an unsolicited basis shall be deemed to accept this condition, regardless of any other provision to the contrary.

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