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Email Marketing Specialist

Company: Carta
Location: San Francisco
Posted on: May 15, 2022

Job Description:

The Company You'll Join At Carta we create owners and make private markets liquid. - We live in a world where some people live on the equity stack and enjoy exponential wealth growth and preferential tax treatment; others live on the debt stack and may work their entire lives for a company and retire only with the cash they've managed to save from their paychecks. Our contribution to solving the wealth inequality problem is moving people from the debt stack (payroll) to the equity stack. By making it as easy to issue equity to employees as it is to put them on payroll, we can create more owners. - At Carta, we are helpful, transparent, fair, and kind. We are relentless executors, unconventional thinkers, and masters of our craft. - Learn more about our Series G fundraising round here. - The Team You'll Work With The Demand Generation Team develops and executes journeys that usher prospects and customers from awareness to purchase to advocacy, optimizing for return on investment. We answer the question, to what extent is Marketing a lever for growth and how do we maximize that lever? We own the technical foundation for Marketing's execution in each channel and Marketing's impact on the overall business and its product lines. - In this vital Marketing role, you will support the execution and operational approach to email and in-app marketing communications. Reporting to the Director of Demand Generation, as the Email Marketing Specialist, you will work closely with Marketing Ops and Demand Generation to deliver and scale a world-class foundation for email. You will represent email as a revenue-producing channel for the company, executing on initiatives and reporting out its contribution to pipeline generation. - The Problems You'll Solve

  • Deliver emails to our audience of more than 2 million people
  • Ensure high quality email communications are maintained -
  • Increase key inputs for successful sales pipeline generation
  • A/B test emails to consistently iterate to the best possible email communications -
  • Pilot new content, series, and delivery methods
  • Collaborate with design to implement new email styles and templates - About You The ideal candidate is a team player with a passion for communication. You excel in balancing strategic planning with execution and are comfortable getting your hands dirty.
    • 3+ years of experience, preferable in B2B marketing -
    • 2+ years of experience sending large scale emails
    • Marketo and/or Outreach experience is preferred -
    • Effective, clear, and concise, verbal and written communication skills
    • Strong analytical skills, a data-driven approach
    • Comfortable working in a fast-paced environment while dealing with ambiguity Covid Vaccine Policy In an effort to safeguard the health of our employees, Carta has implemented a policy requiring all new hires to receive the COVID vaccine (including boosters as the individuals become eligible for them). Proof of vaccination will be required as a condition of employment. Carta will continue to comply with applicable laws regarding the reasonable accommodation of individuals with disabilities and/or strongly held religious beliefs. This policy is part of Carta's ongoing efforts to ensure the safety and well-being of our staff and community, and to support public health efforts. We are an equal opportunity employer and are committed to providing a positive interview experience for every candidate. If accommodations due to a disability or medical condition are needed, connect with us via email at recruiting@carta.com . As a company, we value fairness, helpfulness, transparency, leadership and build our teams around these values. Check out our careers page to get to know us better as you think about your next step at Carta.

Keywords: Carta, San Francisco , Email Marketing Specialist, Advertising , San Francisco, California

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