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Director of Marketing

Company: Positive Intelligence
Location: San Francisco
Posted on: January 16, 2022

Job Description:

Positive Intelligence is the leading online mental fitness training company based on the breakthrough research of Stanford lecturer and New York Times bestselling author, Shirzad Chamine. We've engaged more than 1 million participants in discovering how they self-sabotage and how to build mental muscles to maximize both their performance and happiness.

Positive Intelligence is looking for a Director of Marketing to help us grow to the next level, driving acquisition of program participants who regularly describe our work as "life changing".

The role requires a strategic, data-driven mindset and a "can do'' spirit. While this is a hands-on role, the successful candidate will have proven and successful experience managing a team as both a player and a leader, able to perform tasks and manage others to the successful completion of a project.

You must also have proven and successful experience in building and executing direct and digital marketing campaigns, and a track record of success in building or scaling marketing channels.

In this role, you will work closely with our leadership team and our founder, Shirzad Chamine. You will collaborate with internal Positive Intelligence teams and our vendor partners to execute campaigns and achieve our growth goals.

Your responsibilities include:

  • Own the demand generation lifecycle from campaign strategy, through to execution and optimization.
  • Create the data-led strategies and frameworks necessary to build a strong lifecycle management process for organizations, coaches and end users.
  • Identify, add, and scale digital acquisition channels, including PPC, organic search and email.
  • Design engaging experiences for prospects and clients throughout the buyer's journey.
  • Select and optimize the marketing channel mix selection for optimal ROI.
  • Develop and report on key performance and campaign performance metrics.
  • Present recommendations, results, and findings to the leadership team.

    Your Qualifications
    • 7+ years of strategic marketing experience
    • Expertise building and executing successful data-driven marketing strategy and demand gen programs and campaigns
    • Exceptional writing skills
    • Independent; all team members are highly-motivated and enthusiastic self-starters who thrive in a remote work environment
    • Highly adaptable to a quickly changing environment
    • Dedicated to ongoing self-improvement and mental wellness


      Your schedule

      This is a full-time position (40 hours/week).

      Positive Intelligence is a fully remote company with customers all over the world. You will work a regular schedule that overlaps with US business hours (Pacific time zone), with the flexibility to choose the work schedule that makes sense for you.

      • 20 days paid time off
      • Work from anywhere: Most positions allow you to live and work where you want.
      • Flexible hours: Most positions allow you to choose a work schedule that makes sense for you.

        How To Apply

        Submit your application along with a short cover letter that addresses a) what interests you about Positive Intelligence and b) your commitment to mental fitness.

        About Positive Intelligence

        Positive Intelligence exists to enable every human to build mental fitness so that they can fulfill their true potential for happiness and contribution. We are a passionate and motivated team with the desire to make a massive difference in the lives of our customers and the people who work here.

        The Positive Intelligence program is an app-guided program to rewire the brain for peak performance and happiness. The program is often called life-changing by its participants.

        Our founder and CEO is Shirzad Chamine, the New York Times bestselling author of the book, Positive Intelligence, translated into 20 languages. Shirzad has been CEO of the largest coach training organization in the world and has trained faculty at Stanford and Yale business schools.

        Positive Intelligence is an equal opportunity employer and does not discriminate on the basis of race, religion, color national origin, age, sex, gender, sexual orientation, disability or any other characteristic protected by law.

Keywords: Positive Intelligence, San Francisco , Director of Marketing, Advertising , San Francisco, California

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