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Senior Marketing Manager

Company: Bettercomp
Location: San Francisco
Posted on: January 16, 2022

Job Description:

BetterComp is looking for a Senior Manager of Marketing to join our team on our mission to bring innovation to the world of compensation. As the first marketer on the team, you will have the opportunity to build our marketing strategy from the ground up and develop programs that drive inbound-led growth.
You'll work closely with our CEO, Alan Miegel, to make an impact on a fast growing company that has been 100% outbound with its sales efforts to date. This is a great step up for someone looking to eventually run a larger marketing team and get in early at a fast growing SaaS company that already has its legs under it, without taking dilutive capital.
We work with numerous Fortune 500 companies today, have an excellent team that's worked at all of the legacy competitors in the space, and we've already done most of the heavy lifting to get our first wave of customers signed, live, and reference-able on BetterComp.
In this role you will...

  • Build and develop an integrated marketing strategy to drive awareness, convert, and support company goals
  • Build and develop marketing content to drive marketing efforts for in-pipeline use by our sales team
  • Plan and execute digital marketing programs, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Prepare and manage monthly, quarterly and annual budgets for marketing
  • Develop a brand message that is strong and consistent across all channels and marketing efforts (events, campaigns, website)
  • Coordinate sales and marketing efforts to drive awareness and conversion
  • Set, monitor, and report on marketing goals
  • Drive a 2022 website redesign
    • Marketer of all trades, we are excited about the mix of experience you will bring!
    • Experience running successful marketing campaigns and using (Marketo, Hubspot)
    • Solid knowledge of web analytics and Google Adwords
    • Experience with CRM software (Salesforce, Hubspot)
    • Strong analytical skills and data-driven thinking
    • Start-up experience is a plusby Jobble

Keywords: Bettercomp, San Francisco , Senior Marketing Manager, Advertising , San Francisco, California

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