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Paid Digital Marketing Specialist

Company: Ritchie Bros.
Location: San Francisco
Posted on: January 16, 2022

Job Description:

We're looking for a Paid Digital Marketing Specialist in United States.

The Opportunity:

The Growth Marketing Specialist will be part of the Digital Marketing paid team and will strategically plan, manage and execute paid search, social and media campaigns for Ritchie Bros. This role will also manage retargeting efforts, display ads, syndication listings and other media efforts. A successful Growth Marketing Specialist is a quick learner, ambitious executer with excellent analytical skills and attention to detail. This role will effectively manage the budget to maximize ROI, drive relevant traffic, increase conversions and convert users into customers.

In this role you'll:
Develop, launch and manage paid search, social, display and video campaigns on Google Ads, Bing Ads, Facebook and various digital channels while improving revenue efficiency.
Test and iterate to identify optimization tactics across multiple campaign types including bidding, targeting, creative, settings, account structure, A/B testing and more.
Track, analyze and report results in order to rapidly scale successful campaigns and learnings.
Manage and track campaign budgets based on performance, estimate monthly costs and reconciling discrepancies as needed.
Support go-to-market strategy and work cross-functionally with Marketing and Product teams to increase conversion rates and build excellent customer experience.
Present regular updates of KPIs and initiatives to management and peers.
Performs other various marketing duties as required.
Actively support the RB Unreserved Commitment to Safety: to send everyone home, every day, the way they came to work, by taking personal responsibility for your safety and safety of your team, co-workers and customers.

Here's what you bring:
3+ years of hands-on search and social network experience managing paid campaigns on Google, Bing and Facebook
Have experience managing monthly advertising budgets over $100K.
Has been involved in tactic development
Advanced MS Excel and PowerPoint experience - must be able to run pivot tables and v-lookups
Excellent verbal and written communication and cross-functional skills to collaborate with Marketing and Product teams
A desire to contribute to a great company, learn, grow and advance your career

What We Offer:

Our success is built on the drive and dedication of our people. As we grow around the globe, there will be many opportunities to advance your career - we've proven this throughout our 60+ years in business. And, we'll take care of you along the way. Here's how:
Base salary/ performance bonus
Comprehensive medical and dental benefits.
Pension plan and an Employee Share Plan, both with company match.
Ongoing training, professional development and tuition reimbursement.

Keywords: Ritchie Bros., San Francisco , Paid Digital Marketing Specialist, Advertising , San Francisco, California

Click here to apply!

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