SanFranRecruiter Since 2001
the smart solution for San Francisco jobs

Email Marketing Manager

Company: Ursus
Location: San Francisco
Posted on: November 23, 2021

Job Description:

Job Title: Email Marketing ManagerLocation: 100% Remote SF Bay AreaDuration: Direct HireSummary & Responsibilities:

  • Own the entire email marketing function, including calendar, reporting, and A/B testing strategies.
  • Run day-to-day strategy and execution of all aspects of our email marketing program, including template/campaign creation, customer segmentation, testing, and technical execution.
  • Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize retention.
  • Employ constant A/B testing to optimize emails for conversion.
  • Design, build, optimize, and troubleshoot responsive HTML email templates.
  • Analyze and track key metrics like open, click, and conversion rates and be able to present them to senior leaders.
  • Use data to identify, test, and optimize top-of-funnel activities to grow acquisition and brand awareness.
  • A/B test landing pages and stages of the conversion funnel to improve conversion rates.
  • Analyze all aspects of our marketing funnel to identify the largest areas for improvement and implement strategies to take advantage of these opportunities.
  • Collaborate with the leadership team to define and prioritize growth initiatives that support our strategic imperatives.Qualifications:
    • 5+ years of email marketing campaign experience preferably at a B2C start up.
    • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
    • Strong analytical skills and expert knowledge of Google Analytics
    • Experience with email automation, HTML, and email marketing software platforms such as Braze, Sendgrid, Mailchimp
    • Exhibits a creative, experimental, iterative mindset with the desire to test and learn quickly
    • Ability to work collaboratively and autonomously with short deadlines
    • Communicate professionally, tactfully, and kindly while maintaining a high level of confidentiality at all timesIND123

Keywords: Ursus, San Francisco , Email Marketing Manager, Advertising , San Francisco, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

San Francisco RSS job feeds