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Email Marketing Manager

Company: Ursus
Location: San Francisco
Posted on: November 23, 2021

Job Description:

Job Title: Email Marketing ManagerLocation: 100% Remote SF Bay AreaDuration: Direct HireSummary & Responsibilities:

  • Own the entire email marketing function, including calendar, reporting, and A/B testing strategies.
  • Run day-to-day strategy and execution of all aspects of our email marketing program, including template/campaign creation, customer segmentation, testing, and technical execution.
  • Create and maintain a trigger email program that will react to the customer lifecycle and help to maximize retention.
  • Employ constant A/B testing to optimize emails for conversion.
  • Design, build, optimize, and troubleshoot responsive HTML email templates.
  • Analyze and track key metrics like open, click, and conversion rates and be able to present them to senior leaders.
  • Use data to identify, test, and optimize top-of-funnel activities to grow acquisition and brand awareness.
  • A/B test landing pages and stages of the conversion funnel to improve conversion rates.
  • Analyze all aspects of our marketing funnel to identify the largest areas for improvement and implement strategies to take advantage of these opportunities.
  • Collaborate with the leadership team to define and prioritize growth initiatives that support our strategic imperatives.Qualifications:
    • 5+ years of email marketing campaign experience preferably at a B2C start up.
    • Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
    • Strong analytical skills and expert knowledge of Google Analytics
    • Experience with email automation, HTML, and email marketing software platforms such as Braze, Sendgrid, Mailchimp
    • Exhibits a creative, experimental, iterative mindset with the desire to test and learn quickly
    • Ability to work collaboratively and autonomously with short deadlines
    • Communicate professionally, tactfully, and kindly while maintaining a high level of confidentiality at all timesIND123

Keywords: Ursus, San Francisco , Email Marketing Manager, Advertising , San Francisco, California

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