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Growth Marketing Manager

Company: Varo Money, Inc.
Location: San Francisco
Posted on: April 10, 2021

Job Description:

We're on a mission to empower hard-working Americans to achieve greater financial resilience; arming them with the products and support they need to create healthy financial habits. Through our mobile app, we offer customers premium bank accounts that have no minimum balance requirement or monthly account fees, high-interest savings accounts, and solutions to build, repair, and access credit. Our state-of-the-art technology provides tech-first features to help people achieve their financial goals and manage their money more easily. Varo is distinct from other fintechs: We've made history as the first and only consumer fintech to be granted a national bank charter by the Office of the Comptroller of the Currency (OCC). Our unique team combines the best of tech and banking, and we're wildly passionate about keeping our customers happy by helping them manage and grow their money. Our teams are based in San Francisco and Salt Lake City. Privately held, we've raised over $419M to date, from leading institutional investors and strategic partners including Warburg Pincus, The Rise Fund / TPG Growth, Gallatin Point Capital, Harbourvest Partners, and Progressive Insurance. ABOUT THE GROWTH MARKETING MANAGER ROLE We are looking for a Growth Marketing Manager to manage key paid user acquisition channels, which could include Facebook, Apple Search, Snapchat ads, ad networks, and other channels in the future. You'll be responsible for building and executing plans that drive scalable and sustainable growth. You'll work closely with data, design, brand, product marketing, research and other teams across the organization.-- WHAT YOU'LL DO

  • Manage key paid mobile user acquisition channels
  • Be part of the acquisition team where you get exposure to a variety of user acquisition channels (paid, organic, digital, non-digital) over time and a lot of responsibility. This team is part of a larger cross-functional Growth team.--
  • Manage your channels end to end, including developing channel strategy, defining targeting, managing creative, setting up campaigns, optimizing campaigns, measuring performance, and deriving insights to inform future campaigns
  • Be data driven and always developing and testing new hypotheses
  • Be accountable for hitting goals and driving sustainable growth
  • Work with both in house and agency creative teams to produce high performing creative
  • Collaborate with the data team to develop KPIs and dashboards
  • Present plans and results to the leadership team-- SKILLS AND EXPERIENCES THAT'LL HELP YOU BE GREAT
    • 3+ years of paid user acquisition experience at a fast-growing tech company
    • Extensive experience with Facebook, Google, Snapchat, ASA, and some experience with ad networks (e.g. Feedmob, Vungle, Ironsource, Unity). Experience with Facebook web acquisition is a plus.--
    • Have a thorough understanding of ad attribution and tracking with mobile measurement partners (i.e.TUNE , Adjust, Appsflyer, Kochava)
    • You're an expert with some paid channels and have a track record of learning new paid channels quickly
    • Experience managing large budgets
    • Strong strategic and analytical skills
    • Hands-on experience with data
    • Experience - and a desire - to do both strategic planning and daily execution/optimization
    • Ability to thrive in a fast-changing, fast-moving, scrappy startup environment--
    • Excellent communication and project management skills THE THREE SKILLS THAT MATTER MOST Nobody can be great at everything, but we're looking for candidates who have:
      • Expertise in Facebook/ ASA/ Google
      • Strong track record of driving scalable, sustainable growth at startups/tech companies
      • Strong strategic and analytical skills At Varo, we are committed to living our values. We hope these resonate with you. Customers First: Understand the problems our customers are trying to solve. Respond with a sense of urgency. Build relationships that result in loyalty. Be data and insights-driven. Test everything. Achieve results through strong execution. Build a product people love. Assess new initiatives with the customers' interest in mind. Act with empathy.-- Take Ownership: Bias towards action. Have high standards. Be accountable for the results of your work, our product, our company. Trust others to own it. Respect: Treat others how you want to be treated. Listen first before being heard. Speak the truth even when it's not easy. Assume best intentions. Bring your full self to work. Stay Curious: Ask why. Dare to make things better. Learn something new each day (even from mistakes). Be open to growth. Develop creative solutions. Make it Better: Think big. Set high goals. Work towards long term value rather than short term wins. Create change. Be resilient. Varo is an equal opportunity employer. Varo embraces diversity and we are committed to building teams that represent a variety of backgrounds, perspectives, and skills. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status. Varo will never ask for payment to process documents, refer you to a third party to process applications or visas, or ask you to pay costs. Never send money to anyone suggesting they can provide work with Varo. If you suspect you have received a phony offer, please e-mail with the pertinent information and contact information. Varo takes this matter seriously, and is working closely with the appropriate authorities to effectively address the issue. Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Keywords: Varo Money, Inc., San Francisco , Growth Marketing Manager, Advertising , San Francisco, California

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