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Senior Product PR Manager

Company: Workday, Inc.
Location: San Francisco
Posted on: April 11, 2021

Job Description:


At Workday, we help the world's largest organizations adapt to what's next by bringing finance, HR, and planning into a single enterprise cloud. We work hard, and we're serious about what we do. But we like to have fun, too. We put people first, celebrate diversity, drive innovation, and do good in the communities where we live and work. Job Description The Senior Product PR Manager will develop and manage PR programs that showcase the unique products, technologies, and teams driving Workday's solutions for the office of the CFO. This newly created role demands a skilled collaborator that brings fresh ideas, smart questions, and an entrepreneurial spirit to how we communicate our product, technology and customer stories to key audiences. A demonstrated track record of executing successful public relations, strategic communications, or product marketing programs for enterprise software solutions aimed at finance professionals is highly desired.-- Responsibilities: -- Build, maintain, and value positive relationships with the business, finance trade, and tech media; influencers; and analysts. -- Work closely with solution marketing, content marketing, demand marketing, customer advocacy, and product management teams to develop and execute public relations plans to support Workday planning, financial management, procurement, and analytics products and technologies. -- Develop unique stories and programs that spotlight Workday's innovation through product launches and regular, day-to-day PR activities. -- Represent the communications/PR team in cross-functional teams to ensure alignment around business objectives and to advance broader company initiatives. -- Work as key member of the broader corporate communications team, offering collaboration, ideas, and support beyond the products and technology. -- Help manage day-to-day relationship with external public relations agency. Qualifications and Background: -- 8-10 years of public relations experience. Experience in enterprise software/technology, ideally focused on the office of finance audienc, either in-house or with an agency. -- Experience with executive level messaging and narratives, with demonstrated experience driving product/technology thought leadership platforms. -- Ability to understand and translate technology into public relations strategies, messaging, and compelling stories. -- Excellent written communicator with an understanding of how to create content that reaches multiple audiences across paid, earned, and owned channels. -- Demonstrated expertise building and executing thought leadership platforms and associated content leveraging industry research and trends. -- Strong strategic thinking, problem solving, technical, and analytical skills. -- Demonstrated ability to develop and manage relationships with media and influencers. -- Understanding of social media and demonstrated social content creation-- -- Solid organizational skills: proven capability to manage everything from strategy to details of day-to-day program execution. -- A passion for communications and desire to have fun! -- Periodic travel is required. San Francisco Fair Chance Ordinance Pursuant to the San Francisco Fair Chance Ordinance, Workday will consider for employment qualified applicants with arrest and conviction records. At Workday, our employees have always been our number one Core Value. We understand that everyone has unique experiences and perspectives which is why our mission is to create a safe space where all people and ideas are welcomed. Our commitment to value inclusion, belonging, and equity (VIBE---) and creating a brighter workday for all is the cornerstone of all we do. Join us! Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world's largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday. Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws. Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records. We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us. Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records. Workday is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans during our application process. If you need assistance or an accommodation due to a disability, contact us at accommodations@workday.com. Suggested Jobs

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Keywords: Workday, Inc., San Francisco , Senior Product PR Manager, Advertising , San Francisco, California

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