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Director Of Brand Marketing

Company: Kinship
Location: San Francisco
Posted on: April 11, 2021

Job Description:

KINSHIP is a skincare and wellness company that is changing the beauty landscape with clean, clinically-effective, gender-neutral & accessibly priced products that are packaged sustainably to be better for the Earth, better for our skin. Founded by industry experts, Alison Haljun & Christin Powell, the inspiration for Kinship came from their Gen Z daughters and sons who couldn't find clean skincare products that worked. With over two decades of experience in skincare science, formulation and digital brand building, Alison & Christin were determined to create a modern, mission-driven brand shaped by today's generation. Kinship is made from potent superfoods and probiotics, botanical enzymes, and clinically-studied actives to support a healthy skin barrier. Awarded Best Breakthrough Beauty Start Up by Digiday Media's Glossy, Kinship has been featured in Allure, Vogue, WWD and The New York Times as a leader in Gen Z skincare. Since launching in November 2019, Kinship has earned over 20 awards & top honors including a Webby Honoree in Advertising, Media & PR for Skincare Launch Campaign and being named by Fast Company as one of World's Most Innovative Companies of 2021. Kinship's values of inclusivity, sustainability, positivity, and kindness are woven into the brand's actions. All employees should embrace these core values as part of their daily work-life with Kinship. Role Overview:The Director of Brand Marketing is a creative and analytical leader with a proven track record in marketing strategy, campaign execution, storytelling, digital growth, and team development. The candidate is responsible for continuously advancing the brand vision through innovative, data driven, strategic marketing programs that generate brand awareness, consideration and intent, and lead to trial/purchase. This person will oversee the strategy for all marketing initiatives, setting objectives and KPIs for new launches, core and one-off programs, and direct the overall tone, voice & impact of the brand's presence across all channels. The position will be based in our corporate office in the San Francisco Bay Area when our offices reopen in alignment with local guidelines. Responsibilities: New Launch & Core Product Marketing Strategy:-- Lead the marketing strategy, content & brand activation plans to support Kinship priorities.-- Develop brand marketing strategies and components of multi-faceted 360 marketing plans across functions/channels and present recommendations to leadership. -- Craft & direct the brand DNA, bringing it to life & keeping it consistent across all touchpoints.-- Partner with Product Development on new launch & core product focuses, based on strategic & consumer insights, activation tactics, and ROI results-- Provide recommendations on calendarizing based on high ROI for aligned dates Brand Activations & Partnerships:-- Bring the Kinship DNA to life across all consumer touchpoints, ensuring consistency of brand voice & tone-- Push the envelope in developing a social forward and culturally relevant brand strategy that leads with impact-- Ideate, forge, and execute brand partnerships that expands Kinship's reach to new customers, while maintaining aspirational brand imagery, including sample boxes, collabs, and consumer activations.-- Responsible for ideating, project-managing, creatively executing influencers sends, trips & events (virtual or in person). Drive a Run-Of-Show that enhances owned & earned social content creation while maximizing EMV throughout the year.-- Oversee branded elements in and out of store, including but not limited to: pop-up shops, retail collateral, retail marketing. Create a "Lovemark" Brand through Voice, Content & Impact:-- Set KPIs for platform & content across owned, earned, and paid-- Ideate, create, and execute culturally-relevant and targeted campaigns with impact-- Directly manage and cultivate creative talent to bring out the best assets & content that are aligned with brand DNA-- Collaborate with creative partners to enhance any digital campaigns for in-store presence-- Partner with copywriter to ensure tone & voice is aligned with brand directive and the US consumer-- Serve a point of contact for cross functional teams including product development, creative, retail, eCommerce, digital, visual merchandising, & education. Brand ROI:-- Meet budget guidelines while achieving the highest ROI for programming-- Ensure consistency in messaging across all channels (retail, pr, digital, Ecommerce, brand), including content development for all launches & initiatives-- Lead user experience development and creative feedback for all digital marketing & social media efforts-- Partner with retail to ensure any social cross-promotional efforts are on-brand, strategic and managed properly-- All additional duties as assigned Qualifications:-- 7+ years of brand marketing experience (with at least 2 years in Skincare) with proven track record in campaign creation/execution, storytelling, and success in bringing paid and collaborative partnerships to life which moved the brand forward-- Strong understanding of the internet and a passionate user of digital technologies; curious about the evolution of this space. Knowledge of social media, content strategy and influence marketing tactics.-- Ability to foster connections thinking to not only create innovative campaigns, but also think equally about where these campaigns will come to life and how they will live in the eco-systems where consumers play-- Ability to lead, motivate, and coach team to success-- Strategic & analytical skills to draw conclusions from data and make recommendations to meet business goals-- Customer obsessed with an Intuitive grasp of Kinship's customer and a drive to impact, delight and love the customer.-- Demonstrated ability to execute projects on time and to work collaboratively in a team environment.-- Excellent attention to detail and quality-- Strong organization skills: self-directed and capable of working effectively in a fast-paced environment while juggling multiple projects.-- Knowledge in MS Office Suite, Adobe Creative Suite (Photoshop and InDesign)-- Ability to travel

Keywords: Kinship, San Francisco , Director Of Brand Marketing, Advertising , San Francisco, California

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