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Senior Global Creative Director

Company: Udemy
Location: San Francisco
Posted on: April 11, 2021

Job Description:

We're looking for a Global Creative Director to bring our brand to life for students, instructors, businesses, and investors - a professional who will develop remarkable creative strategies and experiences, and establish a distinctive style for telling our story through the lens of a defined brand. Reporting to the VP of Brand & Marketing Strategy, you're a hands-on visionary with the energy and skill set to build and motivate a team. You have solid experience using tools and/or agencies to scale creative. You're a master at solving creative challenges - and seamlessly straddle the line between creative and business mindset. To solve these creative challenges, you will work with many teams. And while you have a "get it done" mindset, you recognize the need to maintain high-quality output. You have a strong design sensibility, the ability to provide insightful copy direction, and experience working with video. With your discerning eye for design, ability to tell a compelling story, and understanding of how to apply creative to a range of channels across digital mediums, you inspire great work in a fast-paced, data-driven environment.-- Here's what you'll be doing:

  • Oversee the strategy and creative direction of the global Udemy brand, including the B2B and direct-to-consumer business
  • Define, develop, and unite our visual and verbal identity--
  • Create great user experiences through performance advertising, landing pages, and lifecycle emails
  • Develop and champion practical brand style guide to drive brand consistency across global touch-points
  • Develop breakthrough creative for a variety of marketing touch-points including onsite banners, mobile web, social, video, digital ads, and more
  • Develop culturally sensitive and appropriate executions that adapt regionally across a global audience
  • Works cross-functionally, to balance the needs of stakeholders and able to break down complex narratives into simple, compelling ideas
  • Collaborate with key stakeholders and outside agency partners to set the creative strategy to bring the brand to life across initiatives, channels and products. Use this strategy to guide the priorities and output of the creative team
  • Partner closely with channel owners to build a consistent end-to-end creative experiences across marketing touch-points and mediums
  • Develop iterative approach to creative to cultivate testing culture for creative assets to drive performance
  • Mentor, manage, and inspire a cross-functional team of creatives (design, copy, design production, and video) - owning the personal and professional development of these individuals
  • Support assessing and onboarding creative tools and/or agencies to help scale creative to the needs of various channels (acquisition/retention as well as departments in Udemy that need creative services) We're excited about you because you have:
    • 12+ years experience as a creative leader in agency or in-house creative/design management, with excellent campaign-heavy portfolio (D2C & B2B)
    • Experience developing and managing consumer marketing programs as well as B2B marketing programs in a data-driven, multi-channel marketing environment
    • Strong knowledge of international approaches to creative
    • Experience across the full palette of creative expression: traditional, digital, experiential, and earned media
    • Experience leading large (15+) diverse team of designers, copywriters, video editors,animators, motion designers, and production designers
    • Track record of growing, coaching, and developing top talent
    • Experience with scaling creative design, copy, and video for testing and multi-market launches
    • Comfort with ambiguity and proven ability to create clarity in it
    • Excellent communication skills, both oral and written, and a sophisticated understanding of what should be communicated to different audiences
    • Good working knowledge of industry standard tools and software and the ability to speak the languages of the teams that use them (e.g: Adobe Suite: Smartly and other DCOs, Photoshop, InDesign, Illustrator, Acrobat, Sketch, Invision, as well as Keynote)
    • Led an in-house creative team that has developed creative campaigns for acquisition marketing in addition to brand marketing
    • Experience managing a consumer and B2B enterprise
    • Comfort working and closely collaborating with UX/UI design teams
    • Experience in performance marketing across channels
    • Experience communicating effectively with senior management and ability to translate creative strategy into business performance
    • Ego- and drama-free - you know we're all on the same team Preferred Qualifications:
      • Bachelor's Degree
      • Portfolio showcasing your work (include link on your resume)
      • Agency experience #LI-SC1 About Udemy We believe anyone can build the life they imagine through online learning. Today, more than 40 million students around the world are advancing their careers and passions by exploring and mastering new skills on Udemy, and expert instructors are able to share their knowledge with the world. Through our global marketplace and our solutions for businesses and governments, we connect people everywhere with the skills they need for success in work and life. We're a close-knit bunch that enjoys problem-solving and collaboration, and we share a serious belief in the power of learning and teaching to change lives. Udemy's culture encourages innovation, creativity, passion, and teamwork. We also celebrate our milestones and support each other every day. Founded in 2010, Udemy is privately owned and headquartered in San Francisco's SOMA neighborhood with offices in Denver (Colorado), Dublin (Ireland), Ankara (Turkey), Gurugram (India), and S--o Paulo (Brazil).

Keywords: Udemy, San Francisco , Senior Global Creative Director, Advertising , San Francisco, California

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