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Marketing Coordinator

Company: Inside Higher Ed
Location: Stanford
Posted on: February 25, 2021

Job Description:

Marketing CoordinatorStanford UniversityJob Number: 88411Marketing & Program Coordinator/50% FTEJob Family: MarketingJob Series: Marketing SpecialistJob Code: 4891Grade: EExemption: Non-exemptStanford Master of Liberal Arts ProgramStanford's Master of Liberal Arts (MLA) program is a part-time graduate degree program for adults. Now in its 29th year, the program has 80 ongoing students, and 317 alumni. Through rigorous, graduate-level study, the MLA program aims to help students develop the intellectual methodology they need to engage in the contemporary debate, to cultivate their ability to find connections among different areas of human thought, to acquire the tools to conduct original research, and to pursue a life of ideas.The MLA Marketing & Program Coordinator is a (50% time) position. The MLA Marketing and Program Coordinator will work under the direction of the Master of Liberal Arts Associate Dean & Director, and closely with the Associate Director. The Marketing & Program Coordinator will be responsible for the MLA program's marketing plan, ad design, event planning and execution, and program material design. Under direct supervision, the Marketing & Program Coordinator will assist with the execution of marketing programs that enable programs, services, events and/or products to meet business objectives.Your responsibilities include:Design, and produce materials for the MLA community.

  • Design and email the quarterly alumni e-newsletter.
  • Design and produce annual alumni giving newsletter.
  • Design and produce Tangents, the journal of the MLA program. Draft, edit, and schedule select marketing communications for a variety of channels (web, print, radio, email, online).
    • Design and produce advertisements and marketing collateral for MLA.
    • Development of targeted campaigns.
    • Update MLA website using Drupal; create calendar for News section of site and update; update photos.
    • Maintain social media accounts for MLA; develop and maintain social media calendar, maintain Facebook and Twitter accounts (including posts and photos).
    • Maintain Google Ads account for MLA program.
    • Maintain MLA YouTube page.
    • Work with Stanford Continuing Studies marketing team to promote MLA through their channels.
    • Monitor, track, and report marketing program effectiveness (including through Google Analytics). Support the planning and execution of events.
      • Act as primary event and meeting coordinator for the MLA program. Events include online and in- person lectures, three annual Information Sessions, Commencement, graduation party, colloquia, four Advisory Committee meetings, Welcome Dinner, and the thesis information meeting.
      • Assist with conference planning when needed (usually every two-to-three years).
      • Review and report post event/program data. Assist with marketing plans/programs to meet business objectives, including coordinating with internal stakeholders.
        • Responsible for creating and executing annual marketing plan for MLA Program. Provide administrative support to program.
          • Place orders for letterhead, envelopes, signage, and other brand-related items.
          • Open and process incoming mail.
          • Assist with large mailings and collating admissions materials. Note: The job duties listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.To be successful in the position, you will bring:
          • Bachelor's Degree or a combination of education and relevant experience.In addition, preferred requirements include:
          • Excellent communication skills, including writing and editing.
          • Highly organized and detail oriented.
          • Ability to work independently and to meet expected deadlines and schedules.
          • Demonstrated initiative, creativity, and originality.
          • Design skills required.
          • Demonstrated decision-making capability, with analytical and problem-solving skills.
          • Ability to develop and implement program goals and marketing plans.
          • Strong computer skills, including familiarity with Adobe Creative Suite (specifically InDesign, Adobe Illustrator and Adobe Photoshop), HTML, CMS, database systems, and MS Office.
          • Familiarity with Zoom meetings and webinars.
          • Marketing experience (including ad timelines, traffic, vendor relationships, managing budgets).
          • Event planning experience preferred.
          • Demonstrated team player.Please note: This position is located on the Stanford University campus. In response to COVID-19 and Shelter in Place requirements, Stanford University has decided that except when work cannot be done remotely, all staff will work from home temporarily. As of now this guidance is in place until the end of March 2021.Why Stanford is for YouOur culture and unique perks empower you with:
          • Freedom to grow. We offer career development programs, tuition reimbursement, or audit a course. Join a TedTalk, film screening, or listen to a renowned author or global leader speak.
          • A caring culture. We provide superb retirement plans, generous time-off, and family care resources.
          • A healthier you. Climb our rock wall or choose from hundreds of health or fitness classes at our world-class exercise facilities. We also provide excellent health care benefits.
          • Discovery and fun. Stroll through historic sculptures, trails, and museums.
          • Enviable resources. Enjoy free commuter programs, ridesharing incentives, discounts and more!How to ApplyWe invite you to apply for this position by clicking on the "Apply for Job" button. To be considered, please submit your resume and a one-page cover letter along with your online application.Consistent with its obligations under the law, the University will provide reasonable accommodation to any employee with a disability who requires accommodation to perform the essential functions of his or her job.Stanford is an equal employment opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other characteristic protected by law. Stanford welcomes applications from all who would bring additional dimensions to the University's research, teaching and clinical missions.Please note: Visa sponsorship is not available for this position. All candidates must be eligible to work in the U.S. Additional Information
            • Schedule: Part-time
            • Job Code: 4102
            • Employee Status: Regular
            • Grade: E
            • Requisition ID: 88411 Job: Location: Stanford, California, United States Schedule: Classification Level: To be considered for this position please visit our web site and apply on line at the following link: Stanford is an equal opportunity employer and all qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other characteristic protected by law.Copyright --2017 Inc. All rights reserved. jeid-642be96d9a06e34c955f4ebc22a4bf16

Keywords: Inside Higher Ed, San Francisco , Marketing Coordinator, Advertising , Stanford, California

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