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Content Marketing Writer

Company: Inxeption
Location: San Francisco
Posted on: February 26, 2021

Job Description:

Inxeption is looking for a content writer to join our Marketing team. If you are a strong B2B writer with experience--in--the logistics, transportation, and/or ecommerce industries,--we want you on our team!--As a provider of B2B ecommerce, logistics, financial services, and technology, we have a growing need to provide engaging content to our target audiences.This role will manage content creation (writing, editing, interviewing, videos) and the content calendar (developed collaboratively). Goals include growing engagement and awareness through educational content, driving leads through content-led campaigns, and optimizing content based on performance. This role will also be responsible for social media strategy and tactical execution.Responsibilities:* Write on a wide variety of topics for multiple content types (blog articles, white papers, videos, emails, case studies, white papers, data reports, etc.)* Create concise, engaging, and educational content that establishes Inxeption as a trusted thought leader in the industry * Proofread and copy edit for brand voice/tone* Collaborate cross-departmentally with sales, customer success, and other subject matter experts to produce relevant content that meets the needs of both key stakeholders and our audience. * Ensure all-around consistency (style, fonts, images and tone) across content* Adhere to SEO best practices and increase organic web traffic* Understand audience preferences and discover current trends* Own overall strategy and content for Inxeption's social platforms* Report on key metrics to measure the ROI of content marketing and ensure we are hitting our goals (including organic traffic, leads, opportunities for our sales team, and new customers)Requirements:* 4-6 years in a content writing role in a B2B tech environment, preferably SaaS.* Extensive knowledge of logistics, transportation, and/or ecommerce industries * Portfolio of published articles, eBooks, videos, social campaigns* Excellent writing and editing skills * Strong project management skills and experience working successfully with cross-functional teams* Ability to analyze content results* Expertise in multiple social media platforms, including LinkedIn, Facebook, Twitter, and InstagramABOUT INXEPTIONInxeption is a digital commerce platform designed for B2B and B2C companies, making us the pioneers of Industrial or "I-commerce." Inxeption helps companies digitally optimize critical aspects of their businesses, from driving traffic, to online selling, to simplifying logistics, and more - it is what we call Doing Business Better. We are a fast-growing company with many exciting opportunities. When you work for Inxeption, you benefit from a vibrant community of motivated and experienced individuals working towards growing and evolving our joint future

Keywords: Inxeption, San Francisco , Content Marketing Writer, Advertising , San Francisco, California

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