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Social Media Coordinator

Company: Springboard
Location: San Francisco
Posted on: February 25, 2021

Job Description:

At Springboard, we're on a mission to bridge the world's skills gap, offering transformative online education in data science, UI/UX design, machine learning, and coding. Our courses may be tech-enabled, but we're ultimately human-centric: each student taps into a vast community throughout their time with us, engaging with fellow students, industry-expert mentors, student advisors, and career coaches, the goal of which is to successfully transition students into their dream job. Through this hybrid approach, we've helped thousands of learners revamp their careers and, by extension, their lives, with hundreds of top-notch job offers received every year and a near-perfect placement rate for our program graduates. The Opportunity Our Brand Marketing team is looking for its first-ever Social Media Coordinator to build and grow our social media presence from the ground up. In this role, you'll fully own and drive the company's presence via existing and new social channels by engaging with our existing audience and growing new ones. If you're a quick, opinionated, and innovative thinker who's excited to develop, execute, and iterate upon a key creative strategy for the Springboard brand, this role could be the perfect fit for you! Responsibilities

  • Work with the brand marketing and content teams to build and execute a top-notch social media strategy that aligns with overarching business and brand objectives and aims to improve the full marketing funnel (increasing brand awareness, engagement, consideration, and conversion)
  • Develop and oversee growth and engagement strategy, responsible for increasing + growing audience reach and engagement metrics on owned social channels
  • Own all Springboard social channels, conversations and content development (including Instagram, Twitter and LinkedIn)
  • Own elements such as the content development and process, channel intentions and voice, social media content calendar and publishing cadence
  • Directly engage with our audience and own all conversations on social channels
  • Stay up to date on new social media tools, best practices, competitive activity, and other social media leaders to bring early adopter technologies and trends
  • Track, analyze, and optimize social media performance
  • Partner with Paid Media team to run any paid campaigns on social channels-- You
    • Bring 3-4+ years of relevant experience in managing social channels, defining and developing strategy, and digital audience engagement, ideally in a highly cross-functional environment
    • Understand the full marketing funnel and what levers to pull to move the needle--
    • Are highly analytical and enjoy working with data
    • Have a demonstrated ability to define, run, and iterate upon experiments and paid social media campaigns--
    • Have exceptional verbal and written communication skills and are an expert at handling multiple stakeholders with competing priorities
    • Are an expert at using social channels such as Twitter, Instagram, YouTube, and LinkedIn and have a passion for staying up-to-date with the rapidly changing social media landscape
    • Are excited to build out our social brand strategy from the ground up and bring new ideas to the table that push the boundaries and infuse creativity into our social content strategy--
    • Worked brand-side within a marketing department or have agency experience running/overseeing client social channels
    • Copywriting or copy editing experience The Springboard team of 180 works out of offices in the heart of San Francisco and Bengaluru. We're backed by top investors, including Costanoa Ventures, Reach Capital, Learn Capital, Pearson Ventures, and the founders of LinkedIn and Princeton Review. Working with us, you'll enjoy competitive compensation, health insurance coverage, a 401k plan, generous learning and professional development budgets, and an opportunity to impact thousands of lives alongside a fun, dedicated and mission-driven team. To learn more about our team and culture, follow us on Instagram @springboardlife! We are an equal opportunity employer and value diversity at our company. We welcome applications from all backgrounds, and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Keywords: Springboard, San Francisco , Social Media Coordinator, Advertising , San Francisco, California

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