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Senior Manager, Account Based Marketing

Company: Anaplan
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Anaplan, the Connected Planning pioneer, is changing the way the world's most respected companies do business. We believe in clear, open communication enabling teams to overcome obstacles and move forward together. We want you to feel that you belong to a team, you matter, and are able to be your authentic self. We all work together to deliver business value with the power of Connected Planning at every level within every organization, and alongside an ever-growing number of users, a rich partner ecosystem, and active community. At Anaplan, our values are key to everything we do. We call it #AnaplanLOVE At Anaplan these words come to life by making employees feel empowered and inspired. Building a strong culture around company values is an ongoing journey that will continue to be the core of our existence. Senior Manager, Account Based Marketing At Anaplan, we are looking for a dynamic and collaborative Senior Manager of Account Based Marketing, to join our growing team of superstar global growth marketers. Our team is passionate about building awareness and help generating the demand for a connected planning platform that is helping people and companies across the globe to improve their planning processes, make better-informed decisions, and optimize their business results. This position can be located at any of our vibrant hubs across the globe. The global team focuses on driving pipeline through targeted line of business, person-based marketing campaigns. As an experienced ABM practitioner, your primary objective on the global ABM team is to lead our current expand and global account-based marketing strategies for selected 1:1 ABM accounts and work with account leads/teams to meet our objectives of growing the business. You're a data-driven strategic thinker and doer, partnering with the assigned account teams to achieve their account revenue goals. You'll need to balance being highly detailed, while navigating a fast-paced environment across multiple time zones. You thrive in an environment that deeply values collaboration, feedback, and learning. You will join a team of individuals who embrace and respect diverse perspectives, aren't afraid to push boundaries and try new ideas, and are passionate about helping our customers and each other succeed. We work hard, but we also don't wait for an excuse to have fun. In fact, we're so serious about it that it's one of our core values. What you'll be doing:

  • Lead in the growth and scale of our key install-base expand objectives with ABM strategies to identify and accelerate opportunity across targeted Fortune 1000accounts. You'll take what's currently working (and not), develop an understanding of the client culture and environment to develop account specific ABM plans.
  • Collaborate across the organization to develop and implement marketing strategies to support account-based selling across our target land and expand accounts -this includes all tactics, messaging and content creation needed.
  • Proactively engage with the customer success, sales and field marketing teams to coordinate, communicate and optimize the impact of marketing activities.
  • Focus on the buyer's journey and deploying the right programmatic account-specific tactical mix to deliver the right content at the right time.
  • Obsess over ABM metrics to ensure business impact measured by named accounts (sourced/influenced), database for named accounts and accuracy of that data, account/person.
  • Develop and maintain comprehensive account profiles and target personas; oversee a database of named contacts to align Marketing and Sales in defining the target audience required to achieve ABM goals and objectives. Technologies you'll work with:
    • Anaplan
    • Marketo
    • SFDC
    • Demandbase (Engagio)
    • GoToWebinar Required attributes and experience:
      • 5+ years of demand generation marketing experience inthe technology/SaaS sector for enterprise B2B; Fortune 1000 account marketing experience
      • 3+ years ABM experience with at least 2 years developing and implementing key account 1:1 ABM plans
      • Previous experience leading strategic planning and marketing programs
      • Strong influencing ability and executive presence
      • Excellent communication and organizational skills
      • Proven ability to work and thrive in a fast-paced remote team work environment
      • Comfortable managing multiple demands and meeting tight deadlines
      • Experience working at a growing company
      • Copy writing and editing skills for social and digital content a plus An insatiable curiosity and desire to learn how the business succeeds as a whole. Our diversity and inclusion commitment Build your job in a place that thrives on diversity, inclusion and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day! Our story Anaplan is a cloud-native enterprise SaaS company helping global enterprises orchestrate business performance. Our customers come first to create heroes, unlock potential & build trust and confidence. We challenge legacy thinking and software that isn't flexible for the modern organization. We have architected the only platform that will take the time from planning to decision down to zero. We're building a truly unique technology. From our calculation engine and in-memory data store, to apps and predictive analytics; amazing technology is being developed every day. We're addressing a $100B/year problem that all global businesses face. Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems. Anaplan's Connected Planning platform is enabling customers to improve decision-making by turning response time into real time, to make better decisions to enhance your business. The platform helps you dynamically orchestrate performance enterprise-wide, and convert constant change to your environment. See what our global customers and partners have to say about Anaplan's platform is solving some of the most complex challenges in business. CEOs, analysts, and the press agree-Anaplan is changing the way the world does business. Learn about our history , see our recognitions and achievements , and take a look at what it's like to work at Anaplan. Get to know more about working at Anaplan by checking out our social channels. Facebook - Twitter - Instagram - YouTube Can't find the perfect role for you? New opportunities are opening up daily: COVID-19 Update Protecting the health and safety of our communities, including our employees and of those considering a career at Anaplan, is our highest priority. We continue to closely monitor the evolving situation and we appreciate your understanding and flexibility with any related changes to our interviewing process.

Keywords: Anaplan, San Francisco , Senior Manager, Account Based Marketing, Advertising , San Francisco, California

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