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Gaming Marketing Manager

Company: Cypress HCM
Location: San Francisco
Posted on: February 25, 2021

Job Description:

Gaming Marketing ManagerOverview:* This is a contractor role with the potential become full time based on the individual's performance and the business needs at the end of the contract term.* We are looking for a world-class marketer for our gaming vertical to drive awareness and adoption of our products and tools that enable premium gaming experiences for gaming communities including gamers and developers. In this role, you will be responsible for designing, launching and executing programs that will deliver the right message to the right person on the right channel. The ideal candidate can drive cross-functional planning, design and execution to create awareness of new product launches as well as generate affinity for the overall category.Responsibilities:* Define program objectives and strategy in collaboration with cross-functional (marketing, product, sales) and international teams* Pitch, plan, and collaborate on co-marketing opportunities with key partners* Translate program goals into compelling B2B and B2C activations and campaigns* Identify key points of differentiation for varying customer targets and by audience, create external-facing product positioning and messaging* Support creation of sales enablement materials* Manage content development and production for demos, educational videos and visual assets in collaboration with internal creative team and agencies* Plan and execute new product launches. Work with internal marketing team and external agencies to develop and deploy creative assets and programs to support launch efforts* Define KPIs and build measurement plans for product launches and related efforts in coordination with product team and marketing stakeholdersQualifications:* Gaming industry experience - Keen understanding of the gaming industry across various audiences, devices and platforms. 5 years of experience planning/launching B2B and B2C programs to support industry awareness and education* Product marketing expertise - Experience supporting the development and commercialization of breakthrough innovations. Track record of success in launching new offers. Outstanding follow-through, time management, and project management skills.* Overall marketing versatility - Strong brand, creative and advertising gut. Persuasive storyteller with excellent spoken and written communication skills.

Keywords: Cypress HCM, San Francisco , Gaming Marketing Manager, Advertising , San Francisco, California

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