Gaming Marketing Manager
Company: Cypress HCM
Location: San Francisco
Posted on: February 25, 2021
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Job Description:
Gaming Marketing ManagerOverview:* This is a contractor role
with the potential become full time based on the individual's
performance and the business needs at the end of the contract
term.* We are looking for a world-class marketer for our gaming
vertical to drive awareness and adoption of our products and tools
that enable premium gaming experiences for gaming communities
including gamers and developers. In this role, you will be
responsible for designing, launching and executing programs that
will deliver the right message to the right person on the right
channel. The ideal candidate can drive cross-functional planning,
design and execution to create awareness of new product launches as
well as generate affinity for the overall
category.Responsibilities:* Define program objectives and strategy
in collaboration with cross-functional (marketing, product, sales)
and international teams* Pitch, plan, and collaborate on
co-marketing opportunities with key partners* Translate program
goals into compelling B2B and B2C activations and campaigns*
Identify key points of differentiation for varying customer targets
and by audience, create external-facing product positioning and
messaging* Support creation of sales enablement materials* Manage
content development and production for demos, educational videos
and visual assets in collaboration with internal creative team and
agencies* Plan and execute new product launches. Work with internal
marketing team and external agencies to develop and deploy creative
assets and programs to support launch efforts* Define KPIs and
build measurement plans for product launches and related efforts in
coordination with product team and marketing
stakeholdersQualifications:* Gaming industry experience - Keen
understanding of the gaming industry across various audiences,
devices and platforms. 5 years of experience planning/launching B2B
and B2C programs to support industry awareness and education*
Product marketing expertise - Experience supporting the development
and commercialization of breakthrough innovations. Track record of
success in launching new offers. Outstanding follow-through, time
management, and project management skills.* Overall marketing
versatility - Strong brand, creative and advertising gut.
Persuasive storyteller with excellent spoken and written
communication skills.
Keywords: Cypress HCM, San Francisco , Gaming Marketing Manager, Advertising , San Francisco, California
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