Marketing Director, Customer Segment

Company: LendingHome
Location: San Francisco
Posted on: January 15, 2021

Job Description:

LendingHome supports real estate investors by offering the opportunity to build successful businesses through a simplified loan process. Our competitive product, innovative technology, and experienced team are changing the way real estate investors receive funding for their fix-and-flip and rental properties, transforming the experience from end to end. The Team With our built-from-scratch technology that covers every stage of the loan process, LendingHome has opened access and simplified a way for real estate investors-both novice and experienced-to get financing, generate wealth, and build businesses. Since founded in 2013, we have funded over $5 billion dollars worth of loans across 23,000+ projects becoming the nation's largest hard money lender. Combining the best technology and the most knowledgeable people, LendingHome has raised $215MM in venture capital, has grown to a team of over 300, and has been featured on the Forbes Fintech 50 list for two years running. LendingHome is uniquely positioned to become the next great financial services brand powered by the most advanced mortgage platform in the world. Responsibilities A Customer Segment Marketing Director is a go to market expert and an internal champion whose buyer and product knowledge allow them to deliver exceptional:--

• Positioning and Messaging: In conjunction with the Product Manager and Sales, Segment Marketing outlines the product positioning which establishes the differentiated value proposition to their buyer. This is further detailed in creative, compelling messaging which links each key differentiator to customer benefit.
• Segment Launch Strategy and Execution: --Launch strategy is the high-level planning that happens before a product goes to market. Segment Marketing uses in-depth market research and competitive analysis of target markets and how to best introduce or re-introduce products into their customer stakeholder segment across all marketing channels.
• Content Assets: In conjunction with campaign demand marketing, Segment Marketing defines the content that convinces their target customers to demand or pull product through the funnel through to close. Segment Marketing defines the conversations to participate in that lead to sales.
• Sales Support: Sales reps need great sales tools. For example, they often need good product training, a solid product presentation, and a compelling demonstration. Segment Marketing works with sales to determine what sales tools they need and what points to emphasize.-- Qualifications
  • 5-10 years as a professional flipper, or marketing/selling to professional flippers
  • Leadership and Program Management: Cross Functional and In-Function
  • Research: Competitive, Buyer & Product--
  • Planning: Revenue, Growth & Launch
  • Clear, effective written communication skills are a must
  • Career Growth: We foster an environment that encourages opportunities to use your voice, make an impact, and move towards your long-term goals.
  • Lunch & Snacks: Hungry? We have you covered! Enjoy catered lunches and Bagel Wednesdays-and don't forget to take your pick of healthy snacks and drinks daily from our fully stocked kitchen.
  • Work-life Balance: With our flexible time off policy, you can enjoy a well-rounded lifestyle while easily balancing work, travel, loved ones, and passions.
  • Family Matters: We know your role here might not be the only one you have. Enjoy your job as a parent and welcoming your new bundle of joy with our competitive parental leave policy.
  • Commuter Benefits: Travel from A to B without the stress. We help you save money on your commute to work with pre-tax deductions and a monthly stipend.
  • Product Ownership: We recognize your hand in making our business great. With offered equity, you can claim your stake in our growth.
  • Health Insurance: Your well-being is important to us. Our comprehensive medical, dental, and vision plans ensure that your mind and body are in good keeping. If you'd like to see more about what LendingHome has to offer or explore additional opportunities, visit us at LendingHome.com/Careers . LendingHome is an Equal Opportunity Employer Are you legally authorized to work in the United States? --*
    -- Will you now or in the future require sponsorship for employment visa status (e.g., H-1B visa status)? --*
    -- U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at LendingHome are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Please select Are you Hispanic/Latino? Please select Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Please select Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
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