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VP, Product Marketing

Company: Behavox
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Behavox is shaping the future for how businesses harness their most important raw material - data. Our mission is bold: Organize enterprise data into actionable information that protects and promotes the business growth of multinational companies around the world. From managing enterprise risk and compliance to maximizing revenue and value, our data operating platform presents a widespread opportunity to build multilingual, AI / ML - based solutions that activate data for every function within a global enterprise. Our approach is unique, and it's validated by our customers who tell us to keep forging ahead because no one else is aggregating, analyzing, and acting on data to uncover opportunities or solve problems quite the way we are. We are looking for fearless innovators who have an insatiable appetite for building what no one has built before. About the Role As the VP of Product Marketing, you will be involved in establishing the company's Product Marketing function-from its operations and processes to team-building and focal areas. What You'll Do

  • You'll build a Product Marketing function and categorize a new enterprise B2B market category that spans compliance and security to employee conduct and CRM
  • You'll lead the market segmentation efforts of the company
  • You'll combine legitimate expertise across the marketing mix and learn Behavox's products quickly, distill technical value, and drive mass-market appeal. What You'll Bring
    • Product marketing managerial experience in a SaaS B2B pre-IPO setting
    • Possesses proven playbook on appropriately allocating Product Marketing bandwidth to demand generation, sales enablement, deal support, and product management support
    • A great ambassador and coalition-builder across technical and non-technical teams (e.g. Product Management, Engineering, Marketing, Partnering, Sales, Post-Sales)
    • Ability to build Product Marketing teams, develop and promote talent
    • Ability to lead market segmentation and GTM plans
    • Experience executing MRDs and supporting PRD development
    • Experience leading and executing substantive competitive analysis
    • Experience conducting pricing analysis and managing pricing strategy What We Offer
      • A truly global mission with a passionate community in locations all over the world
      • Huge impact and learning potential as our aspirations require bold innovation
      • Benefits include fully covered health coverage for employee and family
      • Generous time-off policy and flexible work schedule About Our Process We take Talent very seriously and we are building a community of extraordinary individuals working together in very high performing teams. We also know that the best Talent always has options so we believe that the process has to be a two way assessment - the company AND the candidate assessing the business needs alignment, the career next step alignment, and the cultural alignment. During the process we will begin by exploring the core factors regarding salary and location along with core experience and skills and values alignment. We will then deep dive explore the critical technical competencies we have identified for the role, and then we will deep dive in behavioral competencies. The most aligned candidate will then be asked to do a practical work task simulation activity so we can make sure that you will enjoy the kind of work the role requires, and this task will typically be presented and discussed with a group of colleagues and managers. Finally we will ask you to meet with a number of our senior leaders to make sure that you are making the most informed call possible.

Keywords: Behavox, San Francisco , VP, Product Marketing, Advertising , San Francisco, California

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