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VP, Product Marketing

Company: Brightcove
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Brightcove is a team of smart, passionate people who are revolutionizing the way organizations deliver video. We're hyped up about storytelling, and about helping people connect, share experiences, and view the world. Bottom line: video is the world's most compelling, exciting medium, and Brightcove exists to demonstrate that video means business.-- As the industry leader in this space, we empower our customers to deliver top-notch video experiences to audiences on every screen in bold and innovative ways. When video is done right, it can have a powerful and lasting effect. Hearts open. Minds change. Creativity thrives. Since 2004, Brightcove has been supporting customers that are some of the largest media companies, enterprises, events, and non-profit organizations in the world. There are over 600 Brightcovers globally, each of us representing our unique talents and passions and we have built a culture that values individual empowerment, excellence and collaboration. This culture enables us to develop technologies once thought impossible, provide customer support without parallel or excuses, and leverage the expertise and resources of a global infrastructure. We take our video seriously, and we take great pride in doing it as one team. Position Overview-- We are seeking a VP of Product Marketing to lead a team that defines customer engagement through messaging, positioning, and competitive insights. You'll lead go-to-market planning and execution, drive product definition, solutions and content marketing, and deliver sales tools and enablement. This high visibility, strategic role works collaboratively across the company, is the interface between sales and product management and will report to the Chief Marketing Officer. As a key leader, you and your team will both promote existing products to customers and partners and drive strategic product planning. You will partner closely with the engineering teams to shape our product roadmap and own the launch of new features and initiatives that will accelerate our growth, drive user satisfaction and develop our brand. You will be responsible for being the voice of the customer, identifying new markets, technologies, and customer trends & building/running strategic marketing campaigns. You will educate, inspire, and motivate the organization with your insights.-- The ideal candidate is a proven Product Marketing Leader with experience building & scaling product marketing teams in a high growth environment. We are looking for someone who can maintain a balance between proactive ideation and efficient, high-quality execution. The most successful hire will have a strong bias to action with an ability to prioritize growth and a proven ability to work effectively across different functional teams. Job Responsibilities

  • Messaging and positioning: Develop and articulate compelling value propositions that are clear and differentiated.
  • Positioning: Develop messaging and positioning for key buyer personas--
  • Competition: Understand our markets and top competitors in order to deliver compelling messages that effectively position our offerings.
  • Thought leadership: Define, shape and execute a thought leadership strategy based on our core values. Identify key industry experts, analysts, and creators who can elevate our story and define the future of our category
  • New Product Introduction : Lead, coordinate, and work across the marketing, product management, and sales teams to execute product launches that highlight our innovations and drive demand.
  • Sales Enablement: Create and deliver materials for the sales team and partners, including sales training, presentation materials, customer case studies, solution briefs, FAQs, and battle cards that help drive solution adoption and create sales excitement & success.
  • Marketing Content: Collaborate with the communications + demand teams to deliver on strategy content to feed the branding and lead generation efforts.
  • Product Launch : Drive the external market launch of future products and releases in partnership with Product Management.
  • Competitive Intelligence: Be the expert on competition and ensure the sales team knows how to differentiate and de-position them in the field
  • Voice of Customer : Responsible for competitive intelligence, customer insights, category trends and thought leadership.
  • Partner Marketing : Assist in the development of strategic partnerships and co-marketing initiatives.
  • Packaging & Pricing : Develop compelling packaging and pricing for Brightcove's growing set of offerings and capabilities, along with supporting sales tools.
  • Internal Partnership : Work cross functionally with leadership to establish a roadmap for driving revenue growth through strategic business planning. Develop strong partnerships with Product, Engineering, Sales, and Finance Leadership.
  • Build data-backed measurable KPIs for all product marketing activities Qualifications/Experience--
    • 10-15+ years' experience in a senior product marketing leadership role within global B2B and SaaS organizations.--
    • People-focused leader with the ability to build and mentor talented, collaborative teams; develop people; and link performance to culture and overall business objectives.
    • Strong experience presenting externally to media, customers and partners as well as internally to senior executives.
    • Proven track record of delivering enterprise wide product marketing strategy.
    • Demonstrated track record of driving growth and achieving business results.
    • Demonstrated experience in developing efficient strategies and business plans in product marketing.
    • Thorough knowledge of marketing principles, brand, product and service management.
    • Bachelor's degree required; advanced degree in marketing or business (MBA) preferred. Working at Brightcove As the undisputed global leader in powering premium video for our customers, Brightcove recruits and retains highly qualified and motivated individuals, creating an environment where people can innovate and achieve their best, and we reward them for their performance by giving them the opportunity to share in the company's success. We offer competitive compensation, stock options, 401k matching, and tuition reimbursement, as well as unlimited PTO - and we expect you to use it! We are currently all working remotely due to Covid-19, but this role is located in our Boston office which is located downtown, in Fort Point harbor. The office has an open working space layout with beautiful water views. Employees enjoy access to fully-stocked kitchens and social activities including: happy hours, trivia and movie nights, ping pong tournaments, and philanthropy events. We celebrate a variety of personal interests with organized groups and clubs including an Employee Action Committee, Women of Brightcove, and many more! If you've gotten all the way to the bottom of this description, thank you for your interest in Brightcove! If this role sounds like something that is exciting to you please don't hesitate to apply, even if you don't meet all of our qualifications. We recognize that no candidate is perfect and Brightcove would love to have the chance to get to know you.-- We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender, gender identity or expression, or veteran status. We are proud to be an equal opportunity workplace. Send us your resume if you are interested and want to learn more!

Keywords: Brightcove, San Francisco , VP, Product Marketing, Advertising , San Francisco, California

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