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Growth Marketing Associate, Paid Marketing

Company: Divvy Homes, Inc.
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Growth Marketing Associate, Paid Marketing Over the past decade, millions of Americans have been forced to put their dreams of homeownership on hold. Home prices have outpaced wage growth while mortgage requirements continue to tighten. As a result, renters are missing out on a critical wealth-building opportunity: owning a home. At Divvy, we're building an on-ramp to homeownership - one that's more affordable, more flexible, and an overall better fit for the modern American family - and it's working. We're looking for a curious & hungry Growth Marketer to be a key player in scaling up our Paid Marketing programs. As one of our first marketing hires, you'll have a unique opportunity to quickly grow your skill set and own critical initiatives across all aspects of managing our campaigns. Creative, targeting, analytics, & strategy: you'll get to do it all. -- To make the most of the opportunity, you'll need a combination of experience managing Paid campaigns and excitement to challenge conventional practices as you constantly test innovative new ideas. You'll work directly with our Head of Paid Marketing, who will be your coach and your thought partner as you take on increasing ownership for driving growth. -- This role is ideal for an early-career marketer who has 1-3 years of experience managing digital campaigns at an agency or in-house, and now wants to leverage that tactical knowledge at a high-growth company where they can rapidly gain ownership & autonomy. Responsibilities

  • Test and own new and existing channels, starting with Paid Search (SEM), followed by Paid Social, and potentially on to Programmatic, Direct Mail, & more.
  • Leverage your quantitative skills to track, report, and improve your campaigns.
  • Constantly design, run, and measure meaningful experiments that drive a quantifiable business impact.--
  • Identify and lead game-changing opportunities for us to scale while maintaining efficiency.--
  • Work with internal and external resources to produce elegant and exciting creative assets that convert our audiences into customers. Work Experience
    • 1-3 years experience in Paid Marketing (a.k.a. PPC marketing, Performance Marketing)
    • Hands-on campaign management experience in Google Ads is a must. Facebook Ads is a big plus.
    • Strong Excel chops. You eat Pivot Tables, VLOOKUPS, COUNTIFS, and SUMIFS for breakfast.
    • Proficient in SQL or willing to learn. You'll be digging into querying and dashboarding from Day 1.
    • Experience creating and running landing page tests.
    • Bonus points if you've run other channels such as Native, Referrals, Influencers, OOH, or Partnerships or have experience with design and/or video creation.
    • Competitive salary and meaningful equity
    • Flexible PTO / Sick Day policy
    • Diverse, smart and witty co-workers
    • 401K retirement savings
    • Company laptop Commitment to Diversity & Inclusion We prioritize a commitment to diversity in our team building process. We enthusiastically encourage individuals from a variety of lived experiences to reach out.

Keywords: Divvy Homes, Inc., San Francisco , Growth Marketing Associate, Paid Marketing, Advertising , San Francisco, California

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