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Director, Old Navy - Brand Loyalty Marketing

Company: Gap Inc
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Job Description - Director, Old Navy - Brand Loyalty Marketing (329278) Job Description Director, Old Navy - Brand Loyalty Marketing - 329278 - Description The Brand Loyalty Marketing team drives the loyalty strategy within each of the Gap Inc brands. They oversee the launch and execution of marketing initiatives that must be integrated into each brand's commercial planning calendar and support the brand's overall marketing objectives. They serve as the primary point of contact and are directly embedded with the brand teams to provide a seamless connection to brand stakeholders. The ideal candidate for this team must have strong communication and influencing skills, as well as the ability to drive strategic initiatives across multiple cross-functional teams.

  • Co-owns loyalty performance with Old Navy brand to ensure a profitable P&L for the loyalty portfolio
  • Leads, manages, and is accountable for delivering the loyalty strategic plan, including key financial goals, customer engagement strategies, detailed marketing plans, and investment requirements. Strategies should encompass loyalty acquisition and retention efforts across channels
  • Responsible for integrating loyalty events for MTL and credit card members into commercial plans to drive customer/lifecycle objectives and hit both customer and financial targets with a cohesive messaging strategy at Old Navy.
  • Responsible for managing Old Navy Brand Loyalty & Payments marketing expense budget and completing a monthly forecast of marketing expense budget and loyalty sales targets
  • Partners with other Loyalty & Payments marketing teams on lifecycle strategies and cross-brand initiatives to drive greater personalized retention within the Old Navy brand and Gap Inc customer base
  • Serves as a thought partner to both the Brand and greater Loyalty & Payments teams on opportunities to drive customer acquisition, loyalty, and sales to the brand, including innovation and relevance to the brand customer segments Qualifications
    • 8+ years of CRM, direct marketing, or consumer driven marketing strategy experience in retail and/or loyalty
    • Strong communication and influencing skills required: written, oral and formal presentation; ability to actively participate and influence executive-level discussions and decision making
    • Proven ability to lead, manage and gain alignment across a complex, matrixed organization
    • Strong analytical, financial, and problem-solving skills. Highly comfortable with leveraging data to drive decisions and tell a story
    • Strong project management and organizational skills with the ability to manage multiple projects simultaneously, while also maintaining oversight of the business
    • Successful track record of developing and implementing marketing and field strategies that have consistently met or exceeded planned objectives
    • Must be able to thrive in fast-paced and dynamic environments Gap Inc. participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. Applicants in AL, AZ, GA, LA, MS, NC, SC, TN, and UT to review E-Verify and Right to Work postings click here Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status.

Keywords: Gap Inc, San Francisco , Director, Old Navy - Brand Loyalty Marketing, Advertising , San Francisco, California

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