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Vice President, Consumer Engagement Marketing

Company: Agero
Location: San Francisco
Posted on: January 15, 2021

Job Description:

Agero is powering the next generation of software-enabled driver safety services and technology, pushing the limits of big data to transform the entire driving experience. The majority of leading vehicle manufacturers and insurance providers use Agero's roadside assistance, accident management, dispatch, consumer affairs and telematics innovations to strengthen their businesses and create stronger, lasting connections with their customers. Together, we're making driving smarter and safer for everyone. About the Role: The VP of Consumer Engagement Marketing role is a critical role influencing "C" consumers within a complex B2B2C setting.--The VP will be responsible for the strategic development and execution of our consumer segment engagement. This includes market research, strategy development, tactical planning, vendor management and internal/shareholder engagement and management. Consumer marketing within our B2B2C environment requires a creative and collaborative approach working with over 50 client partners to deliver their brand to their customers. This role will work closely with Product & Technology, Client Marketing and the Chief Marketing Officer as well as selective agencies and vendors. We expect this role to help us move along the digitalization journey influencing consumers to increasingly use digital channels when requesting service. We also expect this role to help build the underlying awareness, and challenge the misperceptions rampant in the industry, that act as barriers to category usage. And finally, this role will investigate and help launch a direct-to-consumer channel to activate consumers not covered by our client partners. This role is directly supporting the corporate growth strategy with direct involvement of the entire senior leadership team as well as several active board members. The Day to Day:

  • Designs, conducts and analyzes market research to understand current status quo, barrier and drivers to awareness and usage
  • Develops opportunities plans for each segment of the market and manages a steering committee through prioritization and refinement of objectives
  • Creates a bottoms-up plan for financial resource required matched with potential ROI over 1, 3, 5 year planning
  • Reports progress to Board and other senior stakeholders on a monthly basis, champions consumer engagement marketing throughout the organization
  • Attends frequent client reviews, spreading the value story of consumer engagement
  • Leads all efforts to improve client to customer branded CRM
  • Contribute to the development of appropriate linkages between marketing function and other disciplines within the organization. Education, Experience & Other Attributes:
    • 5+ years experience in complex B2B2C marketing with at least 2 years in a leadership role in marketing programs or operations.
    • Must have experience at a top tier brand name B2C digital organization
    • Creative strategic thinker.--
    • Excellent verbal and written communication skills combined with good organization skills required.--
    • Manages complex relationships requiring leadership and problem solving skills.--
    • Ability to multi-task across multiple business units and departments.--
    • Possesses excellent teamwork skills with an ability to overcome obstacles to consistently achieve results on time and budget.
    • High energy and flexibility; ability to thrive in a growing business and ever-changing environment. U.S. Equal Opportunity Employment Information (Completion is voluntary) Individuals seeking employment at Agero are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file. Gender Are you Hispanic/Latino? Race & Ethnicity Definitions If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows: A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability. A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service. An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense. An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985. Veteran Status Form CC-305 OMB Control Number 1250-0005 Expires 05/31/2023 Voluntary Self-Identification of DisabilityWhy are you being asked to complete this form? We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years. Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . How do you know if you have a disability? You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition. Disabilities include, but are not limited to:
      • Autism
      • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
      • Blind or low vision
      • Cancer
      • Cardiovascular or heart disease
      • Celiac disease
      • Cerebral palsy
      • Deaf or hard of hearing
      • Depression or anxiety
      • Diabetes
      • Epilepsy
      • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
      • Intellectual disability
      • Missing limbs or partially missing limbs
      • Nervous system condition for example, migraine headaches, Parkinson's disease, or Multiple sclerosis (MS)
      • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression Disability Status 1 Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp . PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Keywords: Agero, San Francisco , Vice President, Consumer Engagement Marketing, Advertising , San Francisco, California

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